Hello everyone, I’m Jillian Leslie, host of The Blogger Genius Podcast. In today’s episode, I delved into a topic that many people find uncomfortable – selling your own products and services.
Table of Contents
The Fear of Selling
Firstly, let’s address the elephant in the room – the fear and anxiety that often accompany the selling process. It’s not uncommon to feel this way, but it’s crucial to understand that selling is not a reflection of your self-worth. Instead, it’s an opportunity to learn, grow, and provide value to others.
Many people fear selling because they worry about being pushy or coming across as salesy. They may fear rejection or feel uncomfortable with the idea of promoting themselves or their products. These fears can hold them back from reaching their full potential and achieving their business goals.
However, it’s important to remember that selling is an essential part of running a successful business. Without sales, it’s challenging to generate revenue and sustain your business in the long term. So, instead of letting fear hold you back, it’s time to embrace the selling process and discover effective strategies that can make it easier and more rewarding.
Five Strategies to Make Selling Easier
In the podcast, I shared five strategies that can make selling less daunting and more effective.
- Believe in the Value of Your Product or Service: The first step to making selling easier is to truly believe in the value of what you’re offering. Take the time to understand the unique benefits and solutions your product or service provides to your customers. When you genuinely believe in the value you offer, it becomes easier to communicate that value to others and overcome any doubts or fears you may have.
- Know Your Audience: Understanding your target audience is crucial for effective selling. Take the time to research and identify who your ideal customers are, what their needs and pain points are, and how your product or service can address those needs. By tailoring your sales approach to resonate with your audience, you can make your pitch more compelling and increase your chances of success.
- Practice and Refine Your Selling Skills: Selling is a skill that improves with practice. Don’t be afraid to make mistakes and learn from them. Role-play sales scenarios, practice your pitch, and seek feedback from trusted friends or mentors. The more you practice, the more comfortable and confident you will become in your selling abilities.
- Frame Selling as a Way to Help Others: Shift your mindset and view selling as a way to solve problems and help others. Instead of focusing on making a sale, focus on understanding your customers’ needs and how your product or service can genuinely benefit them. By approaching selling with a mindset of service and value, you can build trust and establish long-term relationships with your customers.
- Use Tools to Streamline the Process: Take advantage of tools and resources that can simplify the selling process. For example, MiloTree Cart provides a user-friendly platform that allows you to easily set up and manage your online store. With features like customizable product pages, secure payment processing, and automated order management, you can focus on selling without getting bogged down by technical complexities.
Special Offer: Coaching Call with Me
To further support you in your selling journey, I’m offering a special coaching call for those who purchase MiloTreeCart. This is a limited-time offer, so don’t miss out on this opportunity to discuss your business and sales strategies with me personally.
Conclusion: Embrace the Journey
Selling can be uncomfortable, but it’s a necessary part of running a successful business. Remember, it’s not a reflection of your worth as a human, but an opportunity to learn, grow, and provide value to others. I encourage you to schedule a call with me to discuss your businesses and sales strategies. Let’s embrace this journey together, and make selling a less daunting and more lucrative experience.
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Other related Blogger Genius Podcast episodes you’ll enjoy:
- Sell Anything With This Email Sequence with Kate Doster
- 8 Best Tips on Selling and Why You Need This NOW! with Jillian Leslie
- Are Limiting Beliefs and Imposer Syndrome Holding You Back with Maria Conde?
Imagine a World Where You Could Sell Digital Products in 10 Minutes…
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MiloTreeCart is built for non-techies. No coding, design, or website needed. If you’re a female creator, this is for you!
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And of course, there’s a 30-day no questions asked money back guarantee. We’re only happy when you are!
Transcript for “How to Get Out of Your Own Way and Sell with Joy” Episode
Jillian Leslie (00:00:04) – Welcome to the Blogger Genius podcast brought to you by MiloTree. Here’s your host, Jillian Leslie.
Hello, my friends. Welcome back to the Blogger Genius podcast. I’m your host, Jillian Leslie. My husband and I have been building businesses online since 2009 when we launched Catch My Party. And since then we have grown it into the largest party ideas site on the web.
Next, we built our pop-up app called MiloTree. That’s what so many of you use. And most recently we have rolled out MiloTreeCart, which is for creators, bloggers, coaches, online entrepreneurs who hate technology, and sell digital products to their audiences.
These are things like digital downloads, paid workshops, memberships, coaching, mini courses, anything you could sell digitally, you can sell easily with MiloTreeCart. I have been getting on calls with our most recent customers and I’ve been hearing certain things.
I was on a call this week with a woman who bought MiloTreeCart and gosh, within a couple days had something like five products set up.
She has been using ChatGPT to create an ebook checklist guides printables. It’s amazing. And we’re on this call talking about her products. And when I mentioned great.
Now the next piece is to sell them. I could feel this low level of anxiety and panic, and that’s what I wanted to talk about today. We’re all building online businesses to make money, and I feel like one of the pieces that is missing for many of us is this idea of becoming a confident seller.
Today I thought we’d go deep into why selling your own products and services can feel uncomfortable. And I want to share five strategies we can all use to make selling easier. So, let’s start with the heart of the matter.
We’re putting something we’ve created out into the world and then asking people to pay for it. And this can tap into our deep seated fears of rejection, inadequacy, thinking, what if nobody buys it? Or what if they don’t see the value?
Or does this mean they don’t see my value because my value is somehow tied up in whether somebody buys my book? And I think this is, of course, especially for women and mothers, because we often grapple with these kinds of questions.
There’s this feeling that selling is aggressive or pushy or manipulative, and this can clash with that desire to be nurturing and helpful, supportive.
How do we reconcile this? The question is really how do we sell with more ease? The first thing I want to say is it’s vital to remember that selling is not about you or your self-worth or your identity. It’s about the product or service you’re offering full stop.
If people don’t buy it doesn’t mean they’re rejecting you personally. It simply means that this specific offer doesn’t resonate with them at this specific moment. And that is okay. Remember how I talked about you’re a minor and your mining for gold?
The only way, if you have found gold is by putting your product out there and seeing if people buy it. It is the way that we test that we experiment so that we know if we’re onto something.
This woman I was talking to, she’s feeling really good about her products and I had to break it to her to say, only the market is going to tell you if you’re on to something. And my recommendation to her was don’t create more products until you have tested these five products you’ve already created.
Because I don’t want you wasting your time. And I hope that you see some traction and then you know what direction to go in, where to dig deeper as a miner. So each sale provides feedback.
It helps you understand your audience better, refine your offer, improve your selling techniques. It’s about learning and growing.This is the piece that’s really difficult, but it is not a statement about our own personal worth.
So, let’s dive into the five strategies to help you reframe your mindset and give you a new way of thinking about selling. Tip number one; believe in your product or service. So when you believe in what you’re selling, you’re really bringing value to your customers.
Selling becomes less about pushing a product and more about sharing a solution. I think it is always about going back to why you created this product in the first place and reminding yourself of that, because somewhere along the line that story falls away. We get too close to our product that we don’t see how this can really help somebody else.
And tip number two is know your audience. So, when you understand who the people are that you are selling to and what they need and how your product fits into their life, it’s easier to communicate effectively and confidently what it is you’re offering.
Also, by coming up with an avatar, that person that you are helping, I think makes the process easier. This is also why once you do make a sale, go befriend that person so that you can pick their brain and understand exactly how they’re thinking so that you can create more products to help them.
The third tip is practice. This is a muscle. Nobody comes to sell easily. Maybe Kim Kardashian, but otherwise it is all about getting good at these skills and growing comfortable that every no is not a rejection, but an opportunity to learn and refine.
I know a couple of years ago when I started selling, it felt so weird. And yet over time now I’ve gotten much better at it.
Tip number four, frame selling as solutions as helping it is not about it is hopefully a win-win. Which is I make your life better and you make my life better. I will sell you my solution. In return, you give me money. I think that life would be much better if we looked for the win-wins.
Plus somebody who is paying you for whatever your product or service is will get more value out of it than if you give it away for free because we value what we pay for. You’re not pushing a product onto someone, but you’re offering them help, a better life, a better way of seeing themselves. When selling is seen as helpful, it feels more natural and just less stressful.
And the fifth tip that I wanted to share is to use tools that make selling easier. And you know what? I’m going to talk about tools like MiloTreeCart, which can take the pressure off of having to learn a new platform. We streamline the process for you.
We give you free fill in the blank sales pages, which we’re integrating with AI. All you have to do is tell us what product you’re selling and boom, you will have a sales page right there ready to use.
Plus, to make selling even easier. We have over 100 templates, guides, worksheets so that when it comes to selling, you don’t have to think.
And because my team and I are so committed to your success, if you purchase MiloTreeCart, which we are selling right now for a limited time. The lifetime deal for $349 buy it once and own it forever.
If you purchase by the end of August, I will get on a one hour coaching call with you, which, by the way, I usually charge $300 for to help you where you’re stuck to give you ideas to talk about sales strategy.
But really I think of these calls as me helping you. See you more clearly so that you can get out of your own way, get out there, create your products, and then go that next step and sell them with confidence.
To conclude, selling is not a reflection of your self-worth. It’s a skill to be learned, a process to be refined, and a means of helping your audience solve problems with your wonderful products and services so that you can make money and go live the life you’ve always dreamed of.
If you would like to get on a quick call with me so that I can hear about your business, give you some ideas for products, and help you think through your sales strategy. Just go to milotree.com/meet because I would love to meet you and hopefully light that fire under your butt.
If you have any questions, reach out to me at email@example.com and I will see you here again next week.