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Today, I’ve got a special episode, where I’m talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business.
These are scary times, especially as online business owners, bloggers, and entrepreneurs.
You hear me say it all the time…the riches are in the niches. Today’s guest on the podcast will show you how to find financial freedom in a niche blog.
Cassidy Tuttle is the creator behind Succulents and Sunshine, a blog solely devoted to the care and propagation of succulents.
Listen to this interview with Amanda Wittenborn as she shares how to sell products on Amazon and kill it!
I used to think that selling products on platforms like Amazon was all about competing with others on price.
This episode explores how to go from a blogging failure to massive success, but before we launch in…
Have you been dreaming of starting a WordPress blog but you’re overwhelmed by the tech aspects of it all? I get it.
Getting a blog up and running can be the one thing that hinders you from starting your online business.
Maybe you want 2020 to be=&0=&, but you know that setting up a blog is going to be the one thing that keeps you from reaching your goals.
Now imagine if you could do it effortlessly. We, at MiloTree, are now offering blog set-up packages where we set up your blog for you right, and you can focus on creating content and developing your own products to sell.
We have been in this business for a long time, and we know what it takes to get a blog up and running the right way. We hear from so many of you that getting your blog set up is an obstacle you just can’t get past.
Well, now you have help. Just go to MiloTree to see what we can do for you. We have several packages to choose from based on your specific needs. There is a package that’s perfect for you! If you have any questions, please reach out. We’d love to help you!
In today’s episode, I am interviewing Lauren McManus.
I find Lauren’s story interesting, especially the party where she and her business partner started a blog that didn’t go anywhere. Not everybody hits it big with that first iteration.
After the failure, they started another blog that was a huge success by all standards. They followed that success with a business teaching others how to grow online businesses.
Lauren now lives the life I dream of a digital nomad. She travels the world while running her businesses. In fact, she joined me for this conversation from Chile.
The difference between the first blog (failure) and the second blog (massive success) was the audience focus.
Lauren tried to cater to people exactly like herself with her first website.
Her demographic was young people who wanted to be social, but maintain their health at the same time. That website failed. The diet program they were trying to sell failed.
The second time they started a website, they hid their own faces and wrote articles addressing all health questions. The audience they ended up attracting the most was 45-year old women, mostly mothers.
They took the time to learn how to market to the correct demographic and their product sold immediately.
They took the time to drive traffic, build an audience, and learn their audience before selling products, and that made all the difference.
They still sell their original e-book with video updates, and it still performs very well.
As the blog was growing, Lauren was using Pinterest to drive traffic to it. Once someone came to the blog, there were multiple opportunities to sign up for emails.
Lauren and her partner also wrote articles on every single subject related to health they could think of in the beginning test phase.
They needed to find out exactly who their audience was so that they could create content and products specifically for that person.
Once they learned that yoga and weight loss content was what the majority of their audience wanted, they focused on creating products for those two topics.
At the bottom of their first email to new subscribers, Lauren would ask what the person’s number one problem was in achieving their goals. The responses were typically very in-depth and gave them the insight they needed to create a customer avatar.
Just like Lauren discovered, we don’t always blow it out of the water on our first go ‘round.
Sometimes, we have to try multiple times before we find the thing that’s going to work for us.
I call these “at-bats,” because they aren’t failures; they’re simply figuring out what works.
Do not be scared to change what you create when you see what resonates the most with your audience.
The more you tweak and test, the more you will know about your audience, and what works best.
For the first blog that was hugely successful, Lauren and her partner split the writing duties and only occasionally hired it out. These days, it is all hired out.
On the blog about leaving your 9-5, they really only create blog content when they create new courses. Projects demand most of their work time, so they tend to leave everything else behind for a bit while big projects take the focus.
They also focus on other types of content now, such as YouTube, podcast interviews, and updated courses.
Don’t be afraid that by starting a blog, you will be creating written content for 60 hours a week forever.
Do you ever feel like there are so many blogs that there’s no point in you even trying to start something? I think a lot of people feel that way.
But the fact is that even in a very saturated market (weight loss), Lauren was able to make money in the first few months of her blog. And she made 6 figures in her first 12 months!
There is always room at the top. But you need to know what your unique selling point is.
For Lauren, Pinterest and Youtube are the best platforms for her business.
The most important thing is to not overthink what you want your topics to be. Share where you have experience.
When you sell what you know, your audience will believe you and engage with you.
It is so important to connect with your audience.
No matter what stage you are in with your business, find out who your target audience is and be relatable to them.
Be transparent, be yourself. People want to relate to you. They want to believe what you say and who you are.
Learn as much as you can from your audience and continue connecting.
If my conversation with Lauren has you all fired up and ready to start that blog you’ve been meaning to start for a while now, head on over to MiloTree and we can get you set up fast and right.
If the tech makes you want to pull your hair out, let us help! It’s time to get your online business off the ground, whether you want to be a nomad or you just want to share your passions with others. Visit MiloTree today!
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Do you want to learn how to build a seven-figure business teaching something you already know?
If so, stay tuned to hear my conversation with Luisa Zhou about how she built her business teaching people how to quit their day jobs.
Luisa shares the failures she experienced when building her business, and how much time it took her to figure out what she was going to offer her audience.
She also shares how she got started, and her decision to serve her people without worrying about how pretty everything was at the beginning.
But before we jump into my conversation with Luisa, I wanted to let you know that we have rolled out a brand new service here at MiloTree called MiloTree BlogStart.
We know that blogging can be a great way to start your online business, but we also know that it can be really challenging if you don’t have a lot of technical skills.
I’m so fortunate that my husband, David, is very gifted in the tech space, but I can tell you right now, I would be stuck more than I care to admit without him!
Our new service will have your WordPress blog up and running in a jiffy.
We will help you purchase your domain name and hosting, set up your secure site, optimize it, and we will also provide technical support afterward so you can be free of fear.
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Head on over to MiloTree BlogStart=&2=&
Now, on with the show!
Luisa had been trying to start her own business for several years before she began to build the one that would ultimately allow her to quit her 9-5.
Learning what works and what does not work early helped Luisa launch her business successfully once she knew what she wanted to offer the world.
One of Luisa’s biggest mistakes was not getting to know her audience before she started trying to sell her knowledge.
A second mistake was making a beautiful site but not working to get traffic to her page or building a connection with her audience.
Once Luisa began doing things in the right order, she was making six figures in less than 4 months because she had learned what worked and what didn’t.
That was only possible because of the past 3 years of failures Luisa had gone through.
Failure is not a setback, it’s a lesson on how to move forward.
After those four successful months, Luisa left her day job to focus on a Facebook ad coaching business she was building.
But Luisa began getting questions on how to build a business while still employed in a 9-5.
After getting all of those questions, Luisa realized she could take the opportunity to coach people on how to start their own businesses.
Luisa didn’t start out with a plan to coach others, but when the opportunity presented itself, she knew she had the skills and experience, so she thought, why not?
If you hold too tightly to your dreams and plans, you could potentially miss huge opportunities that might not fit in with your plan for the moment, but could ultimately prove to be more lucrative and more satisfying.
When people started reaching out to Luisa about building a business and leaving their jobs, she already had experience creating a new business.
So, Luisa worked with a few clients before ultimately deciding to create a group program.
A group program is a hybrid of a course and a coaching program. There is course content, but it’s not completely self-paced. Luisa also comes in and answers questions, holds coaching calls, etc.
Luisa created the content as she went along. The questions and comments she received each week helped her form the content for the next week.
The people in Luisa’s group were shocked that she somehow always answered the questions they were going to ask. It was because she listened and learned what her audience needed.
Luisa also made sure that she was involved personally with everyone in her group. Reaching out to the ones struggling, messaging them, having calls, and investing in everyone who was part of her group.
After the huge success of her first group program, Luisa built up more content to be able to offer a larger, six-month group program.
She knew the number of people she needed in order to make X dollar amount because she had been experimenting with smaller groups.
She invited more customers this time around and increased the price of her program, and she had a six-figure launch.
Luisa used a combination of Facebook, Periscope, and webinars to get clients for the new group. She created a 5-day challenge to pique interest and drive sales.
She took the income number she wanted to reach and worked to drive that many sales for the group program. And she hit it with a $100K launch.
And over time she figured out how to build a seven-figure business teaching something she already knew.
Luisa took many courses over the years as she prepared to start her own business.
When she became successful, she hired coaches of her own.
Luisa knew that she needed to be willing to learn anything necessary to run her business.
Even if you don’t use the strategies that you learn, you will broaden your perspective and have ideas that are not your own.
It can be hard to invest in something and only get one piece of the puzzle you need. Luisa was often discouraged by learning all the things she didn’t know she needed to know.
Some people want to sell everything under the sun, and this simply doesn’t work.
The work that goes into building your knowledge, building the product, gaining an audience, and earning testimonials is incredibly time-consuming.
And you must do this for every service you want to offer.
Once you’ve built a product, focus on making sales rather than always having to build the next thing.
You’re going to be learning as you go, so spend your learning time fine-tuning what’s already working for you.
If you want to quit your 9-5 and be a successful entrepreneur, this is what you need to do:
Luisa says you can’t just offer anything and expect to replace your income. The best thing you can offer is some kind of premium consulting or coaching.
If you are selling your knowledge for $1K per client, you will be able to support yourself in quitting your regular job.
If you are selling a $100-500 course, you must sell many, many of them before replacing the income of a steady job.
Figure out where your potential clients may be online. Find them and mark on your calendar when you will take the time to connect, share value, and engage with them.
After a couple of weeks, people will begin recognizing you and you can offer free coaching calls.
After the call, you can pitch what more your clients can get from you for a fee.
Once you have three to five clients, you can start getting testimonials, and figure out the best way to help others.
After this, go back to focusing on getting potential clients.
The key here is to do the things that move the needle and stop doing the things that don’t matter. Connecting with people is the thing that moves the needle more than anything else.
If you don’t make connections with others, you will never build a successful business.
Luisa has a free offer for my listeners so be sure to grab that and get started building your own successful business!
And while you’re over there, be sure to check out her blog. She has a ton of great articles and amazing content to help you grow.
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Where are the opportunities with changing algorithms?
Should you be directing people back to your blog instead of your social media platforms? Can you adapt and adjust in the ever-changing world of online business?
That’s what my friend Camille Whiting and I are talking about in today’s episode. Camille has a blog called Friday’s We’re In Love, where she documents the dates she goes on with her husband every Friday night.
We talk about how to stay nimble as an entrepreneur in an online world that is constantly changing. Camille has a unique perspective on how to be flexible and continue to test new things in her business.
Camille has four main ways that she monetizes her blog:
Right now, Camille is focused on growing her traffic.
A year ago, Camille was working hard on her Instagram. But after seeing how the platform was changing and not serving her as well as it could, she decided to be flexible and seek out other avenues.
Camille uses social media because it’s fun to her, but she is serious about her site and using it to grow traffic.
Camille is not one of those people who wastes time whining about algorithm changes. As a matter of fact, as a user, she appreciates the algorithms and how they work to make her experience better.
The algorithm changes do act as a wake-up call for her business though. It serves as a reminder that nothing is constant. We, as bloggers, know that things change constantly.
So Camille asked herself a question: With social media changing all the time, what could she own that wouldn’t change? And the answer was email.
She’s had an email list for a couple of years but this year, she shifted toward more of an owner mentality. She realized the reach she has with her list; that her message is not limited in any way when she communicates with her email subscribers.
Camille believes in copying big companies’ strategies.
When she first started seeing blogs take off and make money from their readers, she also had the advantage of being in a group of Fortune 500 companies who were experimenting with their own websites and social platforms.
Camille got to watch these businesses spend millions of dollars just trying new things. That’s where she gets her experimental mindset.
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Big companies go above and beyond to serve potential customers; they give away freebies, etc., before they try and make a sale.
Right now Camille is trying to continue growing her audience, as well as fortify the relationship she has with her current audience, so she can make more sales.
Camille has switched up her use of Google Analytics to find out what people want to read from her, not just what she wants to write for them.
In past years, Camille would only write about her passions, but people were looking for more than just date ideas.
Camille wrote more varied content, covering the topics her audience wanted to know about.
You will see more traffic when you give people what they want.
So you must be strategic when thinking about the topics you are going to write about.
See what content is already doing well, and create more content around that topic. And be sure to include links to the other posts you have on that topic so that Google will know that you have the information searchers are looking for.
As Camille has shifted her focus from writing about whatever grabbed her attention, to writing the content that serves her audience, she has seen organic traffic growth.
You can write tons of content for very niche subjects. Take that big-picture subject and break it down into smaller pieces. And don’t feel like you’ve covered everything; there is always something else to say or another point of view to write from.
A previous guest on my show, Nate Woodbury, has a great way of thinking about creating content for niche topics.
He says that as you gain authority in small topics that all relate to each other, over time you gain overall authority in that topic.
Think of a tree as the topic as a whole. Then go leaf by leaf by leaf (smaller niche areas). Once you have a few leaves covered, begin to cover the trunk. Before you know it, you will have covered the entire tree.
Camille attributes her success to being an early adaptor to new platforms.
Video is very important on all platforms this year. Camille has had to recognize and adapt to the fact that she needs to upload videos, as well as written content, in order to grow.
Camille sees her competitive advantage as finding ways to create content that’s not easily duplicated. If somebody can easily copy your style or your content, it’s time to up your game. That’s why she’s doing much more video.
When Camille learns a new skill or hops onto a new trend, she thinks about how that knowledge can serve her even if her business were to fail.
How she could adapt and move on to something else and succeed with what she’s learned?
Online entrepreneurs typically have more diverse knowledge and skills needed for their business than most people.
The more you learn, stay up to date on changes, and adapt to those changes, the bigger the competitive edge you are going to have.
What is your competitive edge? What skills have you learned in your online business that you could take to another opportunity if your online business failed today?
I’d love to hear from you on the things you’re learning. Are you an early adopter? Does fear hold you back from trying new things?
Come join me on Facebook on Mondays at 3 pm where I discuss the podcast and all my favorite takeaways.
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As bloggers and online entrepreneurs, our number one need is traffic.
If you want to increase your blog or business income, you need to increase your traffic first.
Today, I’ve got my friend, and MiloTree Community Manager, Paula Rollo, back on the show, and we are talking about tips to get more traffic to your blog.
SEO, Pinterest, email marketing, and MiloTree are all great ways to do it.
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As bloggers, it can be tricky to know how to use ads on your site, what ads you should use, and what types of content will bring you the most ad revenue. So let’s explore how to increase your income with online ads.
Ad revenue is beneficial for bloggers because it’s passive income. I am a huge believer in finding ways to grow your income without increasing your workload.
The ad company we use on our site, Catch My Party, is AdThrive, and it’s been a great fit for us. AdThrive is a premium ad company that works with some of the best bloggers and publishers out there.
My guest today is Paul Bannister, Executive Vice President at AdThrive.
We talk about what a company like AdThrive is looking for in terms of its bloggers and publishers, why ad revenue is important, what kind of content will grow your traffic and the latest trends in the online ad business.
If you are a blogger who wants to learn more about using ads, I think this episode will be a great tool for you!
Paul and his company look for bloggers who have original content, a clean site, and who view their blog as their business, not a hobby.
They want bloggers with a good history of content and a strong audience.
AdThrive has minimum monthly page views of 100K in order to consider working with a blogger.
If you are getting more than 100K page views a month, it will be evident that your blog is more than a hobby to you.
There are various types of ad networks. Some focus on connecting as many bloggers to brands as possible.
There are other ad agencies that want to focus on a specific niche, such as healthcare.
Using Google AdSense can be nice since they are a big name and you can easily add ads to your site even if your blog is small.
As your blog gets bigger, an ad network like AdThrive can bring in ad agencies from all across the industry, not just Google-related.
AdThrive makes their business decisions based on what is best for the bloggers they work with.
If you are a blogger with 100K page views, you are not going to be able to quit all your other jobs and live off your ad revenue.
Not only is it not feasible, but AdThrive is big on their publishers having several different revenue streams.
It is always a good idea to have several sources of income, no matter where you are in your blogger stage. Ads can be a big part of that revenue, but you need something to fall back on should your ad revenue dry up.
Your niche will also affect how well your ads do. Travel and personal finance are great niches for ad income.
Traffic is crucial to ad income, because the more traffic you have, the more ad income you earn.
But we all know that growing traffic isn’t easy these days. *(Which is why you need a tool like MiloTree!)
The best way to grow your blog traffic is to be great at something. If you understand Pinterest and do really well marketing your blog there, keep it up. If email is your jam, use your email list to the best of your ability.
Focus on what you’re best at and stay in that space for a while.
Sire speed matters, particularly for SEO. Anything you add to your blog is going to affect your site speed.
You should have the overarching view of, “What is on my page and how is it serving my audience?”
So, you need to think of the tradeoff of the new content or ad that you’re publishing and how it will affect your site speed.
If your site is slow to load, the person who found you on Google search is probably going to bounce away from your page to one that loads faster.
Each ad has a slight effect on your site speed. The first ad is going to have the most impact, and after that the impact is minimal.
Let’s say you’re a blogger. You have no ads on your site currently, but after listening to this episode, you’re ready to jump into the ad game. Where do you start? What should you look for in an ad network?
One of the first things to do is to read reviews from other entrepreneurs who have used a specific ad company. If you know someone who has ads on their site, as them if they’re pleased with the ad agency they’re using.
Checking out other sites or businesses that are using a specific ad company is a good way to get a feel for that company’s values.
There is a tool called Built With that will show you which ad networks the site is working with.
Your ad network is a big revenue stream, but it is also a big part of the user experience. You want to make sure that the ad company you use matches the experience you want your readers to have.
Bloggers wear a million hats, so it can be hard to know where you should put the majority of your focus.
Paul believes in focusing on the thing you are the best at first.
Different people are good at different things, so knowing yourself and what motivates you is the best place to start.
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We here at MiloTree and Catch My Party recommend that if you are interested, you reach out to AdThrive at info@adthrive.com.
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YouTube has a huge presence online today, and it’s not just for watching videos anymore. YouTube is actually the second largest search engine in the world, right behind Google. So don’t avoid YouTube. Learn how to use YouTube to market your business successfully!
With 3 billion searches per month, if you aren’t taking advantage of YouTube, you might want to consider learning how you can use it to grow your business.
Nate Woodbury, founder of Be The Hero Studios, helps business owners create YouTube channels, not merely to call themselves YouTubers, but to grow their businesses and sell products.
He shares a lot of great strategies and tactics with us today. Even if you have no YouTube experience, I promise, you will learn something that you can apply to your own business.
The big difference between starting a YouTube channel today vs. when it first came out is that now you must have a strategy.
It is no longer enough to create videos and put them out there. You will not gain a big following by simply doing that.
YouTube requires a lot of the same strategies as any type of entrepreneurship. You need a large dose of stick-to-it-iveness and tenacity. You have to focus on creating quality content.
Nate has his own personal YouTube channel dedicated to teaching others how to make a YouTube channel thrive.
It’s important to do keyword research before you begin filming because it’s much harder to go back and find keywords to fit the content you’ve already created.
Go deep, find very specific questions that people are searching for the answers to, and create videos that answer those questions.
SEMrush has a tool called Keyword Magic Tool, which is what Nate recommends to find the most effective keywords and phrases to gain traffic.
For someone serious about doing a daily YouTube channel, you can pay for a subscription to SEMrush for a month or so, and then cancel it.
Here’s what you do: Look up a keyword and all your results will pop up. Then hit a button that says “Questions.” When you hit that button, it shows you the questions around that keyword people are asking.
Nate recommends picking questions that have between 10 and 100 searches per month.
If you are doing videos this way, you will have a smaller percentage of viewers, but they will watch your video all the way through because it is specifically tailored to their needs.
The YouTube algorithm is going to see that it is a well-performing video with a high watch-through rate, and will promote your video for you.
This is the best way to get your YouTube channel started and get traction on Google, as well.
*Looking up specific keywords also works if you are a blogger looking for content to write about.
Nate says don’t stress about overall production quality, but rather, focus on content quality. You don’t need an expensive camera to do YouTube videos.
Lighting is the most important piece to think about when videoing your content. Simply film a selfie video facing a window, and as long as you’re delivering high-quality content, people are going to love it.
Nate plans his videos to be 10-12 minutes. Keep in mind, the longer people watch your video, the more YouTube will promote it.
Let your audience know beforehand what your video is about and what you’re going to cover. This tells your audience that watching through to the end is worth it.
Ad revenue can become a livelihood but you need millions of views to earn big bucks from YouTube. Normally your YouTube income will just be the icing on the cake of your other incomes.
If you have a huge platform on YouTube and high-quality videos, YouTube will promote your videos because YouTube wants to make money, and therefore, you will make money.
It takes time, you have to be able to wait until you have a big enough audience to sell your products.
Once you have thousands of followers, and once you are a YouTube partner, you can get your website approved to be able to guide followers off of YouTube to your personal site for sales.
One-third of Nate’s links on his videos lead to his personal website, one-third go to other YouTube videos, and the final third lead to social engagement.
You can succeed on YouTube at a gradual pace of one episode a week.
However, YouTube does like it when you post five or more videos a week. Think about it; they want people to come back to the platform every day for videos.
Nate went from 500 views per day for one video a week, to 10K views a day for five-plus videos a week, in just four short months.
There are four ingredients to ensure that you get as many views as possible for your videos:
Thumbnails have become more and more important because people see so many videos in a search result, and you want your thumbnail to stand out.
To figure out the best type of thumbnails to use, you’re going to have to test your ideas. TubeBuddy has an AB split test that you can use to see how your thumbnails are working comparatively.
Don’t repeat the title of your video in your thumbnail. Use that text to build curiosity and pique the searcher’s interest. The word “clickbait” can have both good and bad connotations, so use your text carefully and if you can deliver on your text, do it.
If you want to start a YouTube channel, let’s review what Nate talked about today:
Building a YouTube channel is strategic but it is not rocket science. You need the nuts and bolts in place and once you have a solid foundation, you continue to build, build, build!
Nate has a special offer for my Blogger Genius listeners; if you go to his website at Be The Hero Studios, you can grab his step-by-step blueprint for doing keyword research before filming.
Have you built a YouTube channel? If so, share your best tips and tricks with us. Let us know what has worked for you and what hasn’t.
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Are you wondering if you can write a book, how to get it published, or whether to sell it as an ebook? Well, you’re in luck because this post and podcast episode is about everything you need to know to write a book.
Today I am interviewing Maggy Woodley, the brains behind Red Ted Art. I interviewed Maggy previously in episode 18. Maggy just released her second book on paper crafting.
We are talking about what it’s like to write a book as a blogger. If you are thinking about writing a book, or you want to learn more about the topic, this is the episode for you!
If you want to get your feet wet in writing a book, you can always start with Ebooks. You definitely don’t have to start with a traditional print book.
E-books are good for beginners because the process is simpler.
Maggy started her career by writing individual Ebooks, as well as collaborative Ebooks.
You can create your Ebook on many different platforms, convert it to a pdf file, and then sell it on Etsy, Amazon, your blog, and Pinterest.
The most common way to publish a book is to find an agent. Maggy found her agents by talking to blogger friends who recommended agents to contact.
Maggy recommends Page Street Publishing because they specialize in publishing bloggers.
The income you earn from books will be partly determined by the size of your blog and if you are already earning money from your blog.
Maggy has a large audience on her blog, so her income from her book is small comparatively, but it is a passive source of income.
For most people, writing books isn’t done for the money. If you make money on it, that’s a good thing, but it’s not the main goal. The goal is building your credibility with your audience.
You have to be passionate about what you’re writing about if you want to finish your book. If you don’t love it, you’re going to start hating it.
Maggy’s books contain approximately 25% recycled content. That is fairly unusual for writers.
It depends on your publisher and what they will allow. Normally they will only allow about 5% pre-published content.
Some bloggers actually quit blogging while they are writing their books.
If you’re going to take three months to write a book, you need to consider whether you can fit it into your regular work schedule, or whether you can afford to take that time off to focus on writing.
Factor in the lead time of a year at the least. You will write your book, but then months will go by before it is published.
Maggy has a large presence through her blog, YouTube channel, and social media.
Her publisher will only have to do minimal work advertising her book because she already has such a large reach.
You don’t have to have a big audience in order to get published, however.
And even if a publisher does want you to sell to your audience, they will have a distribution system of their own.
What they are actually looking for is unique content and what makes you stand out. They want to see that you are passionate about helping your reader in a niche topic.
You’re not just writing a book for the sake of writing a book. You’re writing a book because you really believe it will help someone.
You have more freedom when you are publishing your own Ebook. You get to decide what goes into your book, your title, etc.
Publishers are usually quite happy for you to choose your content. Maggy’s publisher came up with her title and cover, but she liked both of those.
If you aren’t happy with something, you can always talk it out and try to agree on something that you like better. Most publishers will be happy with your respectful and helpful feedback about your work.
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