How to Sell Ebooks to Make Easy Passive Income
What Is an Ebook and Why Should You Be Selling One?
An ebook, short for “electronic book,” is a digital version of a book that can be read on a computer, smartphone, e-reader (like a Kindle), or other electronic devices.
Ebooks are typically distributed as downloadable files that can be purchased or accessed for free. They are popular due to their convenience and portability.
Ebooks often come in various formats, but the one I’m going to focus on in this post is ebook PDFs.
If you are a niche blogger, content creator, influencer, coach, or internet entrepreneur, an ebook is the easiest digital product to write and sell, especially now with AI to help you with the writing process.
Many people offer free ebooks in exchange for email addresses, but if you are not selling an ebook online, I’ll say this is a missed opportunity for you to grow your business because e-books:
- Offer passive income (make money while you sleep)!
- Are fast to create and one of the easiest digital products to sell
- Are a speedy way to test what your audience will buy from you
- Set yourself up as an expert your audience can trust
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How to Start Making Ebook Sales
So let’s go through the process of how to sell ebooks online…
You’ve written your ebook with AI. Check.
(If you need help writing one, use our 13 ebook AI prompts to help give you a step-by-step process to come up with your target audience and book idea, then help you write your book in under 3 hours.)
You’ve used a Canva ebook template to make it look professional (you don’t have to be a graphic designer to style an ebook). Check.
Now what?
From a logistics point of you, you need an ebook selling platform, giving you a way to collect money and deliver your ebook. But selling it can be hard work if you’re not prepared.
We’ve seen too many people think sales will “just appear” if the product is good.
Unfortunately, it doesn’t work that way. Sales appear because the entrepreneur hustles, uses guerrilla marketing tactics, even Facebook ads to get the word out. Even when trying to create a passive income stream, you still need to promote it.
In fact, we recommend at the beginning, you sell harder and in more ways than feels comfortable.
So how do you do this?
First, you need a sales page for your ebook, a way for you to entice people to buy.
There are a variety of ways to create a sales page. You can create one on your blog. You can use a custom sales page builder. We think these can be time-consuming and complicated.
The easiest way to create a sales page is MiloTreeCart. With MiloTreeCart you can sell any type of digital product: digital downloads, workshop, membership, subscription, coaching, online courses, etc.
But what sets MiloTreeCart apart, aside from its simplicity as a way to sell ebooks online with its seamless checkout software, is the unlimited AI custom sales page you can create in 5 minutes. Plus after a customer purchases your ebook, MiloTreeCart delivers it directly to them!
How to Get Into the Mindset of Selling Your Successful Ebook
If you don’t subscribe to my podcast yet, The Blogger Genius Podcast, I recommend you do because I talk about the selling mindset, what is working today in blogging, and the best ways to find success in online business.
The tips I share below are concepts I talk a lot about on my show to help you reframe your attitude toward selling.
As I said earlier, in order to sell your ebook, you have to be aggressive and intentional in how you put your digital product out there. Many people struggle with sales. In fact, I’d say most people struggle with sales. But it is a skill you can learn, and you can make it easier for yourself.
Selling as Service
The most successful digital products are the ones that solve a problem on a specific topic for people interested in a certain niche.
If selling makes you uncomfortable, reframe it as “selling as service.” Your product is serving your audience.
It is HELPING people move forward. It’s making their lives better. Your solution is NEEDED! Keep that in your mind when you doubt yourself.
And remember, people value what they pay for! Your customers will get a better experience if they pay for your ebook instead of getting it for free. You are helping them by charging them. Mind blowing, I know!
Be Authentic and Step Out of Your Comfort Zone
Be genuine and authentic in your marketing efforts. Don’t overpromise, but do go the extra mile for your customers. Maybe you offer a special personalized bonus with your ebook.
Your ebook is a great way for your audience to understand your vibe.
And be willing to ask for the sale.
Selling is like a muscle. The more you work it, the better you get at it. So lean into discomfort and start doing the hard work!
Use storytelling
We all love stories! So use storytelling to communicate the value of your ebook in a way that is relatable and engaging.
Maybe you’ve struggled with what your potential customer is struggling with. Tell that story in blog posts, share your difficulty, and definitely focus on the happy resolution.
This will help you connect with your audience and make your promotion feel less “salesy,” more personal and more engaging.
Don’t sell the features, sell the benefits. But…don’t just sell the benefits, sell the TRANSFORMATION. Take people on a journey with your ebook. Give them a “win” so they feel good about themselves. If you can make them feel good, they will buy from you again.
“Selling is essentially a transfer of feelings.”—Zig Ziglar
Offer a Guarantee
Offering a money-back guarantee or some other form of assurance so you alleviate the fears of potential buyers is a smart thing to do. I’d actually call a guarantee a best practice. It makes your marketing feel even more genuine. Show that you stand behind your product. Believe in karma on the Internet. What you put out, you will get back.
Do B- Work
“Don’t let the perfect be the enemy of the good.” —Voltaire
It’s important not to let the pursuit of perfection keep you from making progress or achieving success.
This is a hard one to internalize because we all struggle with this. We don’t want to put shoddy work out there.
This is why we recommend striving for “B- work” instead of “A+ work.” Here’s why:
- It’s is attainable work
- It is still above average
- It will move you forward faster
- There’s no such thing as perfection
Your first product doesn’t have to be perfect. In fact, it won’t be. And we don’t recommend you strive for it.
The goal is to create something good, not great. Then sell it, get feedback, and make it better.
This is the real secret to creating products people want. No one gets it exactly right the first time. The magic is all in the iteration.
So definitely listen to feedback from your customers. In fact, ask for it! Then make improvements over time.
Our recommendation: Get out of your own way! No one is judging you like you are judging yourself. So put your product out there and see what happens!
It’s all a learning process.
You Are a Miner Mining for Gold
Building your digital product empire is all about testing products in the marketplace.
Think of yourself as a miner and you are mining for gold.
You think there’s an audience for what you’re selling but, the truth is….YOU DON’T KNOW UNTIL YOU TEST IT.
So get out there and see! Do B- work. Move fast. Test as many ideas as you can to find your profitable ebook idea.
You might have to try a bunch of times to find that product-market fit. But the more times you try, the more likely you are to strike gold.
And then when you do—when people start buying your ebook—build off of it into workshops, video courses, memberships, coaching, etc.!
Create more digital products related to the first one, and keep selling. This is how you build your digital product empire.
And This Is Why We Built MiloTreeCart…
The Easiest Way to Sell Your Ebook to Make Passive Income
Now that you’ve got your sales page and your mindset straight, here are my best nuts and bolts ebook sales strategies:
Promote your ebook on your website or blog
If you have your own website or blog, I recommend you write a full blog post about your ebook where you outline the benefits and the problem you solve, share a link to the ebook sales page in other related posts, add a link to your sales page in your nav bar, add a link to your sales page in your side bar. Use both text links and images all over your blog to promote it.
Promote your ebook via emails
- If you have an email list, send emails talking about the benefits of your ebook and how it will solve their problem. (At MiloTreeCart, we offer email templates to help you with your sales copy and creating your email funnels.)
- Use subject lines that grab the attention of your readers and make them want to click. This is typically by leaning into the problem they’re experiencing and offering a solution.
- Make it easy for readers to take the next step by including a clear call-to-action—a link to purchase the ebook.
Reach out to your biggest fans
Let everyone know about your ebook. Reach out to people you know individually to sell it. Don’t be afraid to start by going to friends and building off of their networks!
Talk about it where people hang out
Don’t only post on your Instagram or Facebook page. Search for and join Facebook groups, Discord servers, and post in subreddits that are related to your ebook’s topic. Make sure to read and follow the group’s rules before posting. Focus on providing value, and where appropriate, share information about your ebook with the group.
Promote on social media
Share information about your ebook on social media platforms like Facebook, Twitter, TikTok, YouTube, and Instagram. Use hashtags and tag relevant people or organizations to reach a wider audience.
Partner with other businesses or influencers
Reach out to businesses or influencers in your niche and see if they are interested in promoting your ebook to their audiences in exchange for a commission or other mutually beneficial arrangement. The goal here is to borrow other people’s similar audiences if you don’t have your own.
Sample Ebooks That Perform the Best
At MiloTreeCart, we have seen food bloggers have tremendous success selling their best recipes as ecookbooks, especially if they are in a specific niche (think “vegan family-friendly” recipes).
We’ve seen parenting bloggers having lots of success selling children’s ebooks.
We’ve seen life coaches and wellness coaches successfully selling guides and workbooks.
If you aren’t sure what to sell and need advice, book a free 20-minute digital product strategy call with me. I’d love to help you brainstorm and share where other’s like you are finding success.
Why Choose MiloTreeCart to Sell Your Ebook (and Other Digital Products)?
You can be selling your ebook in under 5 minutes with MiloTreeCart.
Here are the quick steps to setting up your ebook and sales page:
- To start selling your ebook, click on the “Digital Download” button.
- Add your ebook name and price into your MiloTreeCart dashboard
- Upload your PDF into your MiloTreeCart dashboard
- Create your AI sales page in under 2 minutes
- Use your sales page and all the MiloTree sales and marketing done-for-you resources to sell your ebook (email templates, social media templates, product launch calendars, etc.)!
- When someone buys your ebook, MiloTreeCart automatically delivers your digital download to your customer and you will see the sale in your product dashboard.
Other Reasons to Try MiloTreeCart:
MiloTreeCart is a tool built for blogger who want a simple, streamlined checkout platform to sell all types of digital products and tap into new passive revenue streams. .
We made it unbelievably flexible, so you can sell digital downloads, workshops, subscriptions, memberships, courses, coaching, and more.
You can set up unlimited products (and sales pages), enabling you to move fast and test!
We offer over 100+ marketing strategies and marketing materials to help you sell with ease!
Plus we are a team of dedicated digital product experts ready to help you in any way we can. Our motto is: “Friends don’t let friends ride the roller coaster alone!” We are on the journey with you!
We offer MiloTreeCart as a one-time lifetime deal of $349. Pay once, own it forever. Or pay in 3-monthly installments.
We also offer a 30-days no-questions-asked guarantee. We only want you to keep it if you love it.
We offer a generous MiloTreeCart affiliate program where we pay you $100 per sale. If you love it, we hope you share your affiliate link with your friends and participate in the financial upside of the business we’re building.
There’s never been a better time to turn your expertise and passions into a profitable digital product business.
So start with an ebook and remember, the sky’s the limit. Start making passive income and building a sustainable online business selling easy-to-create digital products!
