Trying to decide between MiloTree and Gumroad for selling your digital products? Both platforms help creators sell downloads, workshops, and memberships, but they take very different approaches to pricing, features, and who they serve best.
In this comparison, we’ll break down the key differences so you can pick the right platform for your business.
Short answer: Choose MiloTree if you want to keep more of each sale and grow your email list. MiloTree is free to start (5% per sale), and its Grow plan is $25 a month billed annually with 0% fees, while Gumroad takes 10% + 50¢ of every sale. Choose Gumroad if you want buyers from its Discover marketplace or want it to handle sales tax for you.
Inside the MiloTree Dashboard
Here’s what you see when you log in: your link-in-bio store, your products and freebies, AI product ideas, and your website pop-up, all in one place.
Quick Comparison
| Feature | MiloTree | Gumroad |
|---|---|---|
| Pricing Model | Free plan (5% per sale), or Grow at $25/mo billed annually (0% per sale) | No monthly fee. 10% + 50¢ per sale (30% on Discover marketplace sales) |
| Transaction Fees | 5% on Free, 0% on Grow, plus Stripe (2.9% + 30¢) | 10% + 50¢ per sale, plus payment processing |
| Free Plan | Yes (3 live products, 3 freebies, 1 pop-up) | Gumroad has one plan: 10% + 50¢ of every sale |
| AI Sales Pages | ✅ Built-in | ❌ No |
| Link-in-Bio Storefront | ✅ Free on every plan: products, freebies, links, and social icons | Profile page that lists your products |
| AI Product Finder & Roadmap | ✅ Product ideas personalized for your niche, plus step-by-step build plans | ❌ No |
| Lead Magnets | ✅ With opt-in pages | ❌ Limited |
| Tripwires | ✅ Yes | ❌ No |
| Upsells & Order Bumps | ✅ On Grow | ✅ Checkout upsells |
| Social Media & Email Pop-ups | ✅ Grow followers on TikTok, Instagram, YouTube, Facebook, and Pinterest, or grow your email list, from your own website (1 pop-up on Free) | ❌ No |
| Email Integrations | ✅ 24 email services, including Kit, Mailchimp, MailerLite, Flodesk, and ActiveCampaign | Built-in emails to your customers. Most other providers through Zapier or similar tools |
| Coaching + Calendar | ✅ Calendly and Acuity integration: clients book on the thank-you page | Paid call products with built-in scheduling. Calendly only through Zapier |
| Hands-on launch help | ✅ Launch With Me ($297, one time) | ❌ No |
How we compared: We built MiloTree, so we’re not neutral. To keep this fair, we took Gumroad’s prices and features from its own website and help pages, checked in October 2026, and we point out where Gumroad is the better choice. Prices change, so check Gumroad’s pricing page before you decide.
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Pricing: Where MiloTree Wins Big
Here’s the math that matters:
Gumroad has one plan: 10% + 50¢ of every sale. Sell $1,000 a month in $20 products? That’s $125 a month to Gumroad, every month.
On MiloTree’s Grow plan, you pay $25 a month (billed annually), and MiloTree takes 0% of each sale. Sell $1,000 a month? You keep $975, before Stripe’s processing fee. On MiloTree’s Free plan, the fee is 5%, or $50 on $1,000 in sales.
The more you sell, the more Gumroad costs you. MiloTree Grow stays at $25 a month, billed annually ($37 monthly).
Real Example:
- $5,000/month in sales on Gumroad = $625/month in fees (10% + 50¢ on 250 sales of $20)
- $5,000/month in sales on MiloTree Grow = $25/month billed annually
Annual savings with MiloTree Grow: $7,200
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Features: MiloTree Is Built for Growth
Lead Magnets & Email Building
MiloTree lets you create freebies with AI-generated opt-in pages (3 on Free, unlimited on Grow) and sends new subscribers straight to your email provider. Gumroad is built mainly for checkout, not list building.
Tripwires & Upsells
With MiloTree, you can automatically offer a paid product right after someone downloads your freebie (a tripwire, included on Free), create coupon codes for a launch or your email list (also on Free), and add order bumps and one-click upsells on Grow. Gumroad offers checkout upsells and discount codes, but no tripwire after a freebie opt-in.
AI-Powered Sales Pages
MiloTree’s AI writes your sales copy for you. Just describe your product and get a conversion-optimized page in seconds.
Link-in-Bio Storefront
Your MiloTree store lives at milotree.bio/yourname, and it comes with every plan, including Free. Add your profile, social links, and a featured product, set your brand color and font, and add links to your blog, YouTube, or anything else. Every product and freebie you create shows up in your shop automatically. Put one link in your bio, and followers can buy, grab a freebie, or find the rest of your content in one place. Gumroad gives you a profile page that lists your products, but it isn’t built to be the one link in your bio.
AI Product Finder and AI Product Roadmap
Not sure what to sell? The AI Product Finder asks three quick questions about what you know and who you help, then gives you three product ideas personalized for your niche. Each one comes priced, with the hours it will take to build.
Pick an idea, and the AI Product Roadmap turns it into a build plan, section by section. Every section has an AI prompt to write the first draft and a “Make it yours” prompt to put your voice into it. Both tools are included on Free (5 AI queries a day) and on Grow (50 a day). Gumroad has nothing like this. It assumes you already know what to sell.
Who Should Choose Gumroad?
- You’re just testing and don’t mind giving up 10% + 50¢ per sale
- You want buyers from Gumroad’s Discover marketplace, and accept its 30% fee on those sales
- You sell internationally and want Gumroad to handle sales tax as merchant of record
- You only sell occasionally and don’t need marketing features
- You already have a large audience elsewhere and just need checkout
Who Should Choose MiloTree?
- You want to keep more of your revenue as you grow
- You’re building an email list alongside selling products
- You want AI to suggest what to sell, and a free link-in-bio storefront to sell it from
- You want tripwires, upsells, and order bumps to maximize sales
- You want hands-on help launching (Launch With Me, $297 one time)
MiloTree vs. Gumroad: FAQ
Yes, for most sellers. Gumroad takes 10% + 50¢ of every direct sale. MiloTree’s Free plan takes 5% of each sale, and Grow takes 0% for $25 a month billed annually. On $1,000 a month in $20 sales, Gumroad keeps about $125, while MiloTree Grow costs $25. Payment processing applies on both.
MiloTree is built for bloggers and creators who sell to their own audience. You get a free link-in-bio store, AI-written sales pages, freebies with tripwires to grow your email list, and pop-ups that turn blog visitors into social media followers or subscribers.
Yes. Add your products in MiloTree, which takes a few minutes each, connect your Stripe account, and share your new links. Your email list stays with your email provider, since MiloTree connects to 24 email services, and payments go straight to your own Stripe account.
Gumroad acts as the merchant of record, so it handles sales tax on your sales. MiloTree doesn’t. As the seller, collecting and paying any sales tax or VAT is your responsibility.
Yes. On the Free plan you can sell 3 products at a time, offer 3 freebies with tripwires, and add 1 pop-up. MiloTree keeps 5% of each sale on Free and 0% on Grow.
The Bottom Line
Gumroad is fine for hobbyists who sell occasionally. But if you’re serious about building a digital product business, MiloTree’s 0% Grow plan and growth-focused features will save you thousands and help you earn more.
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- MiloTree vs. Payhip
About the author: Jillian Leslie is the co-founder of MiloTree and Catch My Party. She teaches more than 12,000 YouTube subscribers how to create and sell digital products, and has a BA and MBA from Stanford.