Grow your email list and Instagram, Pinterest, Facebook and YouTube followers with our WordPress plugin pop-up!
Listen to this episode with Adam Riemer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business.
Did you know there’s power in your email list beyond sending them emails?
There’s a new kid in town called TikTok, and it’s not just for thirteen-year-olds.
In this podcast episode, I’m talking to Evey Alvarez-Flores from Evey’s Creations about what you need to know about TikTok for your business.
Want to know how to up your affiliate sales right now? This is the episode for you. But before I begin…
Our new MiloTree Coaching Group is starting May 26th and I couldn’t be more excited.
Today, I’ve got a special episode, where I’m talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business.
These are scary times, especially as online business owners, bloggers, and entrepreneurs.
YouTube has a huge presence online today, and it’s not just for watching videos anymore. YouTube is actually the second largest search engine in the world, right behind Google. So don’t avoid YouTube. Learn how to use YouTube to market your business successfully!
With 3 billion searches per month, if you aren’t taking advantage of YouTube, you might want to consider learning how you can use it to grow your business.
Nate Woodbury, founder of Be The Hero Studios, helps business owners create YouTube channels, not merely to call themselves YouTubers, but to grow their businesses and sell products.
He shares a lot of great strategies and tactics with us today. Even if you have no YouTube experience, I promise, you will learn something that you can apply to your own business.
The big difference between starting a YouTube channel today vs. when it first came out is that now you must have a strategy.
It is no longer enough to create videos and put them out there. You will not gain a big following by simply doing that.
YouTube requires a lot of the same strategies as any type of entrepreneurship. You need a large dose of stick-to-it-iveness and tenacity. You have to focus on creating quality content.
Nate has his own personal YouTube channel dedicated to teaching others how to make a YouTube channel thrive.
It’s important to do keyword research before you begin filming because it’s much harder to go back and find keywords to fit the content you’ve already created.
Go deep, find very specific questions that people are searching for the answers to, and create videos that answer those questions.
SEMrush has a tool called Keyword Magic Tool, which is what Nate recommends to find the most effective keywords and phrases to gain traffic.
For someone serious about doing a daily YouTube channel, you can pay for a subscription to SEMrush for a month or so, and then cancel it.
Here’s what you do: Look up a keyword and all your results will pop up. Then hit a button that says “Questions.” When you hit that button, it shows you the questions around that keyword people are asking.
Nate recommends picking questions that have between 10 and 100 searches per month.
If you are doing videos this way, you will have a smaller percentage of viewers, but they will watch your video all the way through because it is specifically tailored to their needs.
The YouTube algorithm is going to see that it is a well-performing video with a high watch-through rate, and will promote your video for you.
This is the best way to get your YouTube channel started and get traction on Google, as well.
*Looking up specific keywords also works if you are a blogger looking for content to write about.
Nate says don’t stress about overall production quality, but rather, focus on content quality. You don’t need an expensive camera to do YouTube videos.
Lighting is the most important piece to think about when videoing your content. Simply film a selfie video facing a window, and as long as you’re delivering high-quality content, people are going to love it.
Nate plans his videos to be 10-12 minutes. Keep in mind, the longer people watch your video, the more YouTube will promote it.
Let your audience know beforehand what your video is about and what you’re going to cover. This tells your audience that watching through to the end is worth it.
Ad revenue can become a livelihood but you need millions of views to earn big bucks from YouTube. Normally your YouTube income will just be the icing on the cake of your other incomes.
If you have a huge platform on YouTube and high-quality videos, YouTube will promote your videos because YouTube wants to make money, and therefore, you will make money.
It takes time, you have to be able to wait until you have a big enough audience to sell your products.
Once you have thousands of followers, and once you are a YouTube partner, you can get your website approved to be able to guide followers off of YouTube to your personal site for sales.
One-third of Nate’s links on his videos lead to his personal website, one-third go to other YouTube videos, and the final third lead to social engagement.
You can succeed on YouTube at a gradual pace of one episode a week.
However, YouTube does like it when you post five or more videos a week. Think about it; they want people to come back to the platform every day for videos.
Nate went from 500 views per day for one video a week, to 10K views a day for five-plus videos a week, in just four short months.
There are four ingredients to ensure that you get as many views as possible for your videos:
Thumbnails have become more and more important because people see so many videos in a search result, and you want your thumbnail to stand out.
To figure out the best type of thumbnails to use, you’re going to have to test your ideas. TubeBuddy has an AB split test that you can use to see how your thumbnails are working comparatively.
Don’t repeat the title of your video in your thumbnail. Use that text to build curiosity and pique the searcher’s interest. The word “clickbait” can have both good and bad connotations, so use your text carefully and if you can deliver on your text, do it.
If you want to start a YouTube channel, let’s review what Nate talked about today:
Building a YouTube channel is strategic but it is not rocket science. You need the nuts and bolts in place and once you have a solid foundation, you continue to build, build, build!
Nate has a special offer for my Blogger Genius listeners; if you go to his website at Be The Hero Studios, you can grab his step-by-step blueprint for doing keyword research before filming.
Have you built a YouTube channel? If so, share your best tips and tricks with us. Let us know what has worked for you and what hasn’t.
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Today I am talking about new strategies for making more money with affiliates with Chelsea Clarke.
Chelsea, founder of the website, HerPaperRoute, helps entrepreneurs grow their businesses through affiliate sales.
We talk about knowing your audience, talking to your audience, and selling them products that are useful for making their lives better.
If you want to know more about affiliate sales and how to make the most of them, this is the episode for you!
You may have heard that “the riches are in the niches.” If that’s true, what niche should you choose?
Chelsea says that any niche can be made profitable with affiliates. The one defining factor is you.
Do not get into a niche just because you’ve heard it makes a lot of money. You need to pick your field based on what you love, what you know about it, and what you can offer to your audience.
There are literally millions of affiliate possibilities out there. How do you choose the ones that will fit best with your niche?
First, you want to choose a high-commission product. Something that gives you $2 per sale is a waste of time when you think about how much time you’re spending building relationships with your audience to offer them products.
Promote something that is going to pay you more like $40 per sale.
Chelsea doesn’t promote Amazon products as much because their commissions are typically so low for her. However, there are people that make thousands of dollars a month from Amazon affiliates.
Amazon affiliates are a bit different than others in that they pay a commission to you for anything your audience purchases within 24 hours of clicking through your link.
If there’s a brand you want to work with, you can go straight to them and pitch yourself. Many companies want to work directly with bloggers.
There are two ways to reach out to brands successfully to build an affiliate relationship.
You can go to their website, find a contact, and send an email about how you love their product and want to review it. You can ask about setting a deal up.
Another way you can do it is to join the affiliate program first. Once you have the affiliate program manager’s contact information, you can reach out to them.
Chelsea doesn’t work for a commission of 10% or less unless it’s a very expensive product.
If she can’t negotiate for a higher commission, she knows it’s not the right product for her at that time.
There have been a few times when Chelsea will take a lower commission because she knows the product is interesting and will be helpful to her audience.
Chelsea works mainly through email. She does everything herself personally, answering all the questions that come into her inbox.
In the very first email Chelsea’s audience receives, she asks them to respond with where she can follow them on social media.
When you connect with someone on their social media channels, you get to know them and they get to know you, because chances are they’re going to follow you back. Now you have a whole new group of people rooting for you and giving you new business.
This is successful because it opens up a one-on-one conversation, where the audience gets to know the face behind the company.
The very first people who hear about Chelsea’s sales are the people on her email list.
Pinterest is Chelsea’s favorite social media marketing tool.
Taking the time to target the right keywords and getting your pins to show up higher in search will result in your traffic growing on its own.
For newer bloggers who aren’t ranking much on Google yet, Pinterest can be the key to blog growth and getting your message out there to more people.
Pinterest is a different type of SEO. You want to focus on appropriate keywords, pin to the right boards, and pin as much as possible.
You want your content to get out there.
Pinterest is a digital wall of billboard advertisements. The higher you can get, the better for your traffic.
Chelsea wants to create her own content and create her own weekly emails. Those are the 2 areas she doesn’t outsource.
But having someone for upkeep on social media is very helpful.
Your biggest expense is your time. If you feel like you need more time, outsource things that allow you to have more time to create content and focus on what’s important to you.
Chelsea has four tools that she cannot live without:
If you want to know more about Chelsea and the free resources she offers, go to HerPaperRoute.
Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more?
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If you aren’t familiar with affiliate marketing, Episode #79 of this podcast featured my conversation with Angela Davis of Frugal Living NW. That episode takes you deep inside affiliate marketing and how to get good at it.