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Have you ever wondered how to set up a successful subscription business selling physical goods like Stitch Fix or Dollar Shave Club does?
Wouldn’t you think you’d have to be a big business with lots of capital to do it?
Email is such a powerful piece of your online business. It is where you’ll get the biggest ROI (return on investment). So how do you show up authentically and sell to your list?
I’ve got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it’s different from social media, why it’s the best way to build a close relationship with your audience, and how to create an easy email sales funnel to sell to your subscribers.
If you are interested in how to get started selling successful products online, you’re going to love today’s episode.
I’m chatting with Emma Lee Bates, online marketing expert, about all things sales: landing pages, selling to your email list, trends in online marketing, and sales funnels.
Today, I’ve got a special episode, where I’m talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business.
These are scary times, especially as online business owners, bloggers, and entrepreneurs.
Is 2020 the year you are finally going to start an online business and follow your dreams? Don’t be surprised if you hit rocky patches from time to time. If you want to learn how to ride the ups and downs of blogging, you’ll want to listen in to my conversation with Sue de Chiara, creator of The Zhush.
Sue and I discuss how she built her blog, and how she grew her Instagram to nearly 116K followers.
And be sure to stay tuned to the end because Sue is sharing some of the biggest mistakes she made along the way.
I always want to dig into the mistakes because those are an inevitable part of any business. Sue is very transparent and I think this conversation will be very valuable for you if you’re ready to start your own business.
But first, I wanted to share something with you. My husband and business partner, David, and I have noticed something; a lot of the listeners of this podcast want to start an online business or a blog, but they have no idea where to start.
So, if the tech required for starting a blog has been holding you back, I have great news for you!
MiloTree is now offering blog start-up services! Just go to MiloTree/BlogStart to see how we can help you.
We know how overwhelming it can be to start a business if you’re not tech-savvy.
That’s why we decided it was time to help people get over the hump of getting their blog set up so they could move on to creating content, serving their audience, and developing products.
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We can’t wait to see what you build in 2020!
In 2010, Sue started a blog where she shared how she decorated her home.
People came to her blog for inspiration, so she decided to do some affiliate marketing from it, setting up a storefront to sell the types of items she was using in her own home.
She ran the store for 7 years, which she says was “a year and a half too long.”
The business was very successful for a while. They had great press coverage and feedback, but Sue just couldn’t figure out how to scale it.
With no background in retail, and because this was the wild west days of online business, the business became more of a headache than it was worth.
However, at the same time, the blog was bringing in its own revenue and was something she thoroughly enjoyed doing.
She was afraid to shut the store down, but now, she wishes she had done it much sooner.
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With the storefront closed down, Sue began to focus solely on her blog in 2017.
She monetizes that blog through ads, affiliate links, and a few sponsored posts. She doesn’t pursue sponsored work however; if a brand contacts her and is a great fit for her audience, she will take on the work.
Sue sells packages to sponsors that include a blog post, 1-2 IG posts, and IG stories.
Sponsored work has changed a ton since she started monetizing her blog. Now, the brands are more in charge of how they want the information shared, where and when it gets the most engagement.
For our own site, Catch My Party, I’ve noticed that brands are far more demanding than in the past, and that campaigns take much more time than they used to.
If you plan to use affiliate marketing as a stream of income for your blog, you have to go into that with a strategy. If you don’t have a strategy, you won’t see the success you desire.
Sue uses Reward Style to share products with her audience. Reward Style is affiliated with so many businesses that it makes it easy for Sue to talk about things she really loves.
She also creates gift guides on her blog using sponsored content.
These gift guides are very specific. If you want your gift guides to be successful, they can’t be generalized.
Sue was a very early adopter of IG. At the time, she was just using it for fun, posting photos of her children.
But because she had a public account and was on there from the beginning, she built up a large following. It wasn’t until Sue had around 25,000 followers that she realized she could use Instagram to help her business.
*Side note – As a business owner who helps people grow their social media accounts, I know that it can be discouraging to see your follower counts drop. But you need to keep in mind that Facebook and IG are always trying to find and delete spam accounts.
So what may appear to be falling follower counts could merely be that IG has discovered more spam accounts and deleted them.
Focusing on your numbers is not always healthy for you. Your following will rise and fall naturally day-by-day. Your engaged followers are going to be there for you as long as you continue to put out good content.
And if you want your real, engaged IG followers to grow faster, definitely add MiloTree to your site.
Sue posts to her feed once a day and to stories multiple times per day. She uses a mixture of personal content, swipe-ups to blog posts, and swipe-ups to affiliate products.
Sue spends 40+ hours per week working on her blog and business. She posts to her blog 5 times per week, but 1-2 of those are usually repurposed content.
For a while, Sue had a guest poster once a month on the blog, which was a huge help, but she is now creating all the blog content herself. And she admits to hitting burnout at times.
To head off the feeling of overwhelm, she relies on an editorial calendar and an ongoing monthly series to keep the content fresh and exciting.
Sue wants everybody to understand that the most important thing for new online business owners to focus on is building an email list.
Sue says she “was asleep to that concept for too many years.” It’s important to begin building that list from day one.
Not only was Sue late to the email game, but she also only recently created a lead magnet to get folks on her list.
Sue also suggests that you focus on one area at a time. Don’t try to learn Facebook, blogging, Pinterest, and Instagram all at the same time.
Conquer one area, learn everything you can about it, and then pick the next thing to work on.
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Where are the opportunities with changing algorithms?
Should you be directing people back to your blog instead of your social media platforms? Can you adapt and adjust in the ever-changing world of online business?
That’s what my friend Camille Whiting and I are talking about in today’s episode. Camille has a blog called Friday’s We’re In Love, where she documents the dates she goes on with her husband every Friday night.
We talk about how to stay nimble as an entrepreneur in an online world that is constantly changing. Camille has a unique perspective on how to be flexible and continue to test new things in her business.
Camille has four main ways that she monetizes her blog:
Right now, Camille is focused on growing her traffic.
A year ago, Camille was working hard on her Instagram. But after seeing how the platform was changing and not serving her as well as it could, she decided to be flexible and seek out other avenues.
Camille uses social media because it’s fun to her, but she is serious about her site and using it to grow traffic.
Camille is not one of those people who wastes time whining about algorithm changes. As a matter of fact, as a user, she appreciates the algorithms and how they work to make her experience better.
The algorithm changes do act as a wake-up call for her business though. It serves as a reminder that nothing is constant. We, as bloggers, know that things change constantly.
So Camille asked herself a question: With social media changing all the time, what could she own that wouldn’t change? And the answer was email.
She’s had an email list for a couple of years but this year, she shifted toward more of an owner mentality. She realized the reach she has with her list; that her message is not limited in any way when she communicates with her email subscribers.
Camille believes in copying big companies’ strategies.
When she first started seeing blogs take off and make money from their readers, she also had the advantage of being in a group of Fortune 500 companies who were experimenting with their own websites and social platforms.
Camille got to watch these businesses spend millions of dollars just trying new things. That’s where she gets her experimental mindset.
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Big companies go above and beyond to serve potential customers; they give away freebies, etc., before they try and make a sale.
Right now Camille is trying to continue growing her audience, as well as fortify the relationship she has with her current audience, so she can make more sales.
Camille has switched up her use of Google Analytics to find out what people want to read from her, not just what she wants to write for them.
In past years, Camille would only write about her passions, but people were looking for more than just date ideas.
Camille wrote more varied content, covering the topics her audience wanted to know about.
You will see more traffic when you give people what they want.
So you must be strategic when thinking about the topics you are going to write about.
See what content is already doing well, and create more content around that topic. And be sure to include links to the other posts you have on that topic so that Google will know that you have the information searchers are looking for.
As Camille has shifted her focus from writing about whatever grabbed her attention, to writing the content that serves her audience, she has seen organic traffic growth.
You can write tons of content for very niche subjects. Take that big-picture subject and break it down into smaller pieces. And don’t feel like you’ve covered everything; there is always something else to say or another point of view to write from.
A previous guest on my show, Nate Woodbury, has a great way of thinking about creating content for niche topics.
He says that as you gain authority in small topics that all relate to each other, over time you gain overall authority in that topic.
Think of a tree as the topic as a whole. Then go leaf by leaf by leaf (smaller niche areas). Once you have a few leaves covered, begin to cover the trunk. Before you know it, you will have covered the entire tree.
Camille attributes her success to being an early adaptor to new platforms.
Video is very important on all platforms this year. Camille has had to recognize and adapt to the fact that she needs to upload videos, as well as written content, in order to grow.
Camille sees her competitive advantage as finding ways to create content that’s not easily duplicated. If somebody can easily copy your style or your content, it’s time to up your game. That’s why she’s doing much more video.
When Camille learns a new skill or hops onto a new trend, she thinks about how that knowledge can serve her even if her business were to fail.
How she could adapt and move on to something else and succeed with what she’s learned?
Online entrepreneurs typically have more diverse knowledge and skills needed for their business than most people.
The more you learn, stay up to date on changes, and adapt to those changes, the bigger the competitive edge you are going to have.
What is your competitive edge? What skills have you learned in your online business that you could take to another opportunity if your online business failed today?
I’d love to hear from you on the things you’re learning. Are you an early adopter? Does fear hold you back from trying new things?
Come join me on Facebook on Mondays at 3 pm where I discuss the podcast and all my favorite takeaways.
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As bloggers and online entrepreneurs, our number one need is traffic.
If you want to increase your blog or business income, you need to increase your traffic first.
Today, I’ve got my friend, and MiloTree Community Manager, Paula Rollo, back on the show, and we are talking about tips to get more traffic to your blog.
SEO, Pinterest, email marketing, and MiloTree are all great ways to do it.
Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.
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As a blogger, I’m sure it isn’t news to you that you need an email list. This post is all about taking your email marketing to the next level with these advanced email marketing strategies.
It’s true that social media algorithm changes can hurt you and your business, but beyond that, your email list is something that you own.
You don’t own Facebook or Instagram or Pinterest. Those things could go away tomorrow or they could decide to never show a single post of yours again, ever.
What would happen to your business if that happened?
Well, if you have a thriving email list full of people who trust you and are your loyal fans, you could continue to grow your business.
But how do you do it?
How do you build an email list and what do you do with it once you’ve built it? That’s exactly what we’re diving into today.
I’ve got Matt Molen from personalizedpaths.com back with me today.
Matt has a very hands-on approach to teaching email marketing, and so today, we are going to get specific about how to make your own email marketing doable.
In my last episode with Matt, we covered the basics, and his advice was so practical and helpful. Be sure to give that one a listen if you’re just getting started with email. And now, on to Part 2!
Matt’s primary tip, the one you need to put into practice before you think about anything else, is to become an email acquirer and be aggressive about it.
You need to make email acquisition an intentional part of your strategy.
We all know we need to have that email audience. We need to have a place where we are in control without the fear of algorithms. But for many people, they can’t make the jump from thinking about email marketing to really doing it.
Your traffic is your number one list building tool, so put yourself in the shoes of your readers:
To get someone to notice you when they land on your site after a Google search, to get someone to remember your name, you need to offer something of real value, something she can’t walk away from.
It can be anything that offers bonus value. This could be checklists, printables, more tips, hidden content that must be unlocked, etc.
Most people don’t start building their email list because they are “too busy” doing other things.
An easy way to get started is by going into your Google Analytics.
Look at the last 30 days and then look at the last year. Take your top 10 posts and see if they have any commonalities or if they are individual posts.
Think about what you already have that you could package up and give to the reader as a bonus in exchange for an email address.
You want to be an aggressive email acquirer, but you also want to be a journey builder.
If you have an audience that you know is interested in your niche, you can create a forever series.
Set up automated answers to the questions your readers are going to have next. This takes away the stress of having to figure out what to write in an email every week. You already have your journey set up.
Once you build trust and expertise and serve content that truly adds value to your reader, then you can sell your products to your audience.
Logistics and segmenting the audience is a stumbling block to most people.
But the better our audience is segmented, the better we will be able to answer specific problems, and the better we are going to be at building our brand.
Look at your content and see what is attracting the most viewers and build up your content around that topic. Build your email list from that content.
It can seem overwhelming, but you only need to pick one segment to work on at a time. You don’t have to have it all figured out in order to start. Pick a topic and write out a 10-email series on that topic.
Marketing is an art with a touch of science. Most artists get better at their craft with experimentation so dive in and try something.
Prolific content creators can send more than one email a week to their list.
Matt recommends that you set up your automated email sequences based on evergreen material. And do that as far out as you can; a month, six months, a year.
Your broadcast email is going to be the same except it’s filled with seasonal content, not evergreen content.
If you’re a lifestyle blogger, you can send a broadcast email to everyone on your list and see what the engagement is. If some people don’t open it, they’re telling you what they want.
At one point we had something called RSS Readers that would notify us when blog posts or articles went out from our favorite bloggers.
They still exist and every WordPress account has an RSS feed that allows you to send out your latest content.
The problem with it is that many people make that RSS feed their default. At this point, you’re sending them your LATEST, not your GREATEST.
If someone opted into your list, they aren’t interested in every latest piece you write. They are interested in what is going to add the greatest value to their lives.
You can make it an option for people to receive your RSS feed. If someone would like an instant alert, they can opt-in to it.
How long do you want your own emails to be when you open them?
However long it takes you to answer a question or solve a problem.
Sometimes that’s longer, sometimes that’s shorter, but generally, you want your emails to be shorter.
Your email is about getting to the point, so invite people to click through to your site, where you can go more in-depth if you want to.
You want a minimal amount of links per post. Make those links big and easy to click for people reading on their phones.
Matt recommends using a larger font for those emails: Arial 17 or 18, at the very least.
And check your own emails on your phone to be sure that the format looks right and is easy to read.
We do not spend enough time coming up with good subject lines.
If someone sees your subject line and decides to leave your email unopened, everything is wasted.
Matt likes to use the formula of curiosity + self-interest.
“5 Ways the Instant Pot Helped My Love Life,” is a post Matt is actually writing right now.
This subject line grabs your attention because it’s odd, but you will get value because you’re interested in instant pot recipes.
Read your subject line, see if you can shorten it, and then use it. You need to cut every extra word out and edit, edit, edit.
It can seem hard to prune your list that you’ve worked to grow, but in the end, it will save you money, save you time, and helps your stats.
If you are an aggressive email acquirer, you should be an aggressive email pruner.
You want to come up with ways to get the right people on your list. If you can’t serve them correctly, you don’t want to spend the money to keep them.
Matt prunes every 2-3 months, (with a few exceptions that you can hear about in the episode) but you can certainly play it by ear and do what you feel is best for your list.
Using this strategy, you will see your email list grow within weeks. For further information on Matt’s email marketing strategies, check out his full course at https://www.personalizedpaths.com/autopilot/.
Matt also offered a free mini-course, so listen in to the episode to find out how to get that!
If you liked this episode, be sure to let me know. Share your email wins and any questions to jillian@milotree.com and we’ll help you get answers!
Are you serious about growing your online business? Have you got some traffic but you know you need more?
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Today I am talking about new strategies for making more money with affiliates with Chelsea Clarke.
Chelsea, founder of the website, HerPaperRoute, helps entrepreneurs grow their businesses through affiliate sales.
We talk about knowing your audience, talking to your audience, and selling them products that are useful for making their lives better.
If you want to know more about affiliate sales and how to make the most of them, this is the episode for you!
You may have heard that “the riches are in the niches.” If that’s true, what niche should you choose?
Chelsea says that any niche can be made profitable with affiliates. The one defining factor is you.
Do not get into a niche just because you’ve heard it makes a lot of money. You need to pick your field based on what you love, what you know about it, and what you can offer to your audience.
There are literally millions of affiliate possibilities out there. How do you choose the ones that will fit best with your niche?
First, you want to choose a high-commission product. Something that gives you $2 per sale is a waste of time when you think about how much time you’re spending building relationships with your audience to offer them products.
Promote something that is going to pay you more like $40 per sale.
Chelsea doesn’t promote Amazon products as much because their commissions are typically so low for her. However, there are people that make thousands of dollars a month from Amazon affiliates.
Amazon affiliates are a bit different than others in that they pay a commission to you for anything your audience purchases within 24 hours of clicking through your link.
If there’s a brand you want to work with, you can go straight to them and pitch yourself. Many companies want to work directly with bloggers.
There are two ways to reach out to brands successfully to build an affiliate relationship.
You can go to their website, find a contact, and send an email about how you love their product and want to review it. You can ask about setting a deal up.
Another way you can do it is to join the affiliate program first. Once you have the affiliate program manager’s contact information, you can reach out to them.
Chelsea doesn’t work for a commission of 10% or less unless it’s a very expensive product.
If she can’t negotiate for a higher commission, she knows it’s not the right product for her at that time.
There have been a few times when Chelsea will take a lower commission because she knows the product is interesting and will be helpful to her audience.
Chelsea works mainly through email. She does everything herself personally, answering all the questions that come into her inbox.
In the very first email Chelsea’s audience receives, she asks them to respond with where she can follow them on social media.
When you connect with someone on their social media channels, you get to know them and they get to know you, because chances are they’re going to follow you back. Now you have a whole new group of people rooting for you and giving you new business.
This is successful because it opens up a one-on-one conversation, where the audience gets to know the face behind the company.
The very first people who hear about Chelsea’s sales are the people on her email list.
Pinterest is Chelsea’s favorite social media marketing tool.
Taking the time to target the right keywords and getting your pins to show up higher in search will result in your traffic growing on its own.
For newer bloggers who aren’t ranking much on Google yet, Pinterest can be the key to blog growth and getting your message out there to more people.
Pinterest is a different type of SEO. You want to focus on appropriate keywords, pin to the right boards, and pin as much as possible.
You want your content to get out there.
Pinterest is a digital wall of billboard advertisements. The higher you can get, the better for your traffic.
Chelsea wants to create her own content and create her own weekly emails. Those are the 2 areas she doesn’t outsource.
But having someone for upkeep on social media is very helpful.
Your biggest expense is your time. If you feel like you need more time, outsource things that allow you to have more time to create content and focus on what’s important to you.
Chelsea has four tools that she cannot live without:
If you want to know more about Chelsea and the free resources she offers, go to HerPaperRoute.
Are you serious about growing your online business (advanced beginner and above)? Have you got some traffic but you know you need more?
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If you aren’t familiar with affiliate marketing, Episode #79 of this podcast featured my conversation with Angela Davis of Frugal Living NW. That episode takes you deep inside affiliate marketing and how to get good at it.
As business owners, we are all looking to make a profit from our businesses. If you’re going to spend hours, days, months, and even years trying to grow a business, you have to find a way to make it profitable.
One of the best ways to make your business more profitable is to scale it. Scaling your business simply means that you find ways to make it grow by automating your systems.
You produce more by outsourcing tasks that don’t make money, so that you, as the business owner, can focus on those tasks that increase profits.
This week, MiloTree Community Manager and my friend, Paula Rollo, and I are going to be discussing how to find ways to make money in your business. In particular, we will talk about how to find product-market fit.
Product-market fit is when you find something that connects with your audience that they’re willing to pay for.
Scaling is a word that entrepreneurs use a lot, but it is rarely clearly defined.
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The majority of your time is probably spent trying to find your product-market fit and testing to see if it works.
You have a product but you don’t know whether to start scaling your business. What do you do?
Let’s say you’ve written an ebook and you want to see if it resonates with anyone.
You could put up a landing page for your book, put a buy button on the landing page, and see if people click.
If people are willing to buy it, then you know you have a good product.
It’s important to make sure that you’re not just getting signals that your idea is working but that you’re getting real information to confirm that people want it.
This means you don’t do anything just because your mom likes it.
No matter what, you want to be sure that the signal is strong enough for you to start investing money and time confidently.
Don’t get discouraged if it takes a while to find your product-market fit.
So you’re ready to start scaling. What are your next steps?
When we started Catch My Party, we were sure we understood teen girls. I mean, come on. I had been a teen girl!
We thought teen girls would love to share photos of their parties.
We hired developers and did it very cheaply as a side hustle. And when we opened, we had no audience.
It turns out that teen girls weren’t interested in a site where they could load their party pictures.
It looked like the business was a disaster.
Luckily, moms with Etsy shops started using the site.
We had to be flexible and realize that our intended audience wasn’t the right audience.
We had an audience; it just wasn’t the audience we thought we had built the site for.
We had to learn a lesson about being flexible.
You can always shut your audience down, but how will your business profit from that? You need to be able to be flexible about how others might take your ideas and your vision and use that to help themselves.
When you scale a business, you are preparing for change.
Maybe you will change an ebook into a webinar and sell a course during that webinar to increase your revenue. Maybe you will take a piece of free content and expand on it to create something totally new that you can sell.
Remember…
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If you have carefully cultivated your audience, if you know them, then you can continue to pinpoint ways to help them solve problems in new ways.
As you grow and change, your business will also grow and change. Find an audience that will grow and change with you.
Product-market fit is important because even if you don’t know who’s showing up for your product, but you see that your bank account is growing, you can still begin to scale your business.
But if your product is not engaging your target audience, you shouldn’t assume that more of that same audience will show up for what you’re offering.
I would use either the fact that your traffic is growing or people are paying for your product as evidence that you can begin to scale.
Even if someone tells you how amazing they think your product is, if they won’t back it with money, then it is not a product market fit.
I have been using short phone calls to people who use MiloTree to get ideas for what solutions will and won’t work for other issues my audience is facing.
We tend to have our own preconceived notions about things, but that doesn’t mean we are right, especially if our ideas aren’t working to build our business.
People are happy to help you. If you call someone and ask if they’re willing to look at something for you, most of the time they will say yes.
Many people will suggest you give your product away for free to get feedback.
I do not recommend this when testing for product-market fit.
The reason I don’t suggest it is that people typically don’t commit to anything if they haven’t paid something for it.
What you can do though is offer it for a steeply discounted price.
Ask your buyers for feedback; what they liked, what was helpful to them, and what they would like to see changed.
Again, this makes your audience feel like they are co-creating the product with you and they will be more invested in it.
Let’s sum up the process of scaling your business.
This takes time, patience, and money. You may lose money at the beginning of your scaling process.
But be patient. As long as you are following the steps of writing down your goals, getting feedback, testing, and solving problems, you should just keep plugging away.
A lot of knowing how long to keep going is just a feel for how it’s going or how long you can stomach it.
One thing I have learned is that if we get early traction, that’s a signal that it could work.
It is so important to know your audience. If you know them well, you will know fairly early on based on the feedback you receive whether or not they love your product.
When you are working on something new, be sure you don’t have assumptions about how your audience will react.
Once you’ve been past the testing stage and have gotten some feedback, your product will likely be a completely different product than what you started with.
Remember how we talked about being flexible? Be willing to change your ideas and how you do things based on the feedback you get from your audience.
Don’t assume that scaling is going to be easy or require no effort. Scaling is a process.
If your ideas don’t work right off the bat, you are not alone. Everyone who has managed to build a successful business has had to go through the learning stages.
If you have any questions, please email me because I would love to hear if you are currently scaling your business and how it’s going for you! We’d love to take your questions and address them in a future episode.
You can email me at jillian@milotree.com.
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