Grow your email list and Instagram, Pinterest, Facebook and YouTube followers with our WordPress plugin pop-up!
Have you ever wondered how to set up a successful subscription business selling physical goods like Stitch Fix or Dollar Shave Club does?
Wouldn’t you think you’d have to be a big business with lots of capital to do it?
Listen to this episode with Adam Riemer, email expert, about interesting ways to target your email list through ads on Google, Facebook, and Pinterest, to grow your business.
Did you know there’s power in your email list beyond sending them emails?
Today, I’ve got a special episode, where I’m talking about how to find success during coronavirus. Yes, it is possible if you know how to pivot your business.
These are scary times, especially as online business owners, bloggers, and entrepreneurs.
Do you want to learn how to build a seven-figure business teaching something you already know?
If so, stay tuned to hear my conversation with Luisa Zhou about how she built her business teaching people how to quit their day jobs.
Luisa shares the failures she experienced when building her business, and how much time it took her to figure out what she was going to offer her audience.
She also shares how she got started, and her decision to serve her people without worrying about how pretty everything was at the beginning.
But before we jump into my conversation with Luisa, I wanted to let you know that we have rolled out a brand new service here at MiloTree called MiloTree BlogStart.
We know that blogging can be a great way to start your online business, but we also know that it can be really challenging if you don’t have a lot of technical skills.
I’m so fortunate that my husband, David, is very gifted in the tech space, but I can tell you right now, I would be stuck more than I care to admit without him!
Our new service will have your WordPress blog up and running in a jiffy.
We will help you purchase your domain name and hosting, set up your secure site, optimize it, and we will also provide technical support afterward so you can be free of fear.
=&0=&
Head on over to MiloTree BlogStart=&2=&
Now, on with the show!
Luisa had been trying to start her own business for several years before she began to build the one that would ultimately allow her to quit her 9-5.
Learning what works and what does not work early helped Luisa launch her business successfully once she knew what she wanted to offer the world.
One of Luisa’s biggest mistakes was not getting to know her audience before she started trying to sell her knowledge.
A second mistake was making a beautiful site but not working to get traffic to her page or building a connection with her audience.
Once Luisa began doing things in the right order, she was making six figures in less than 4 months because she had learned what worked and what didn’t.
That was only possible because of the past 3 years of failures Luisa had gone through.
Failure is not a setback, it’s a lesson on how to move forward.
After those four successful months, Luisa left her day job to focus on a Facebook ad coaching business she was building.
But Luisa began getting questions on how to build a business while still employed in a 9-5.
After getting all of those questions, Luisa realized she could take the opportunity to coach people on how to start their own businesses.
Luisa didn’t start out with a plan to coach others, but when the opportunity presented itself, she knew she had the skills and experience, so she thought, why not?
If you hold too tightly to your dreams and plans, you could potentially miss huge opportunities that might not fit in with your plan for the moment, but could ultimately prove to be more lucrative and more satisfying.
When people started reaching out to Luisa about building a business and leaving their jobs, she already had experience creating a new business.
So, Luisa worked with a few clients before ultimately deciding to create a group program.
A group program is a hybrid of a course and a coaching program. There is course content, but it’s not completely self-paced. Luisa also comes in and answers questions, holds coaching calls, etc.
Luisa created the content as she went along. The questions and comments she received each week helped her form the content for the next week.
The people in Luisa’s group were shocked that she somehow always answered the questions they were going to ask. It was because she listened and learned what her audience needed.
Luisa also made sure that she was involved personally with everyone in her group. Reaching out to the ones struggling, messaging them, having calls, and investing in everyone who was part of her group.
After the huge success of her first group program, Luisa built up more content to be able to offer a larger, six-month group program.
She knew the number of people she needed in order to make X dollar amount because she had been experimenting with smaller groups.
She invited more customers this time around and increased the price of her program, and she had a six-figure launch.
Luisa used a combination of Facebook, Periscope, and webinars to get clients for the new group. She created a 5-day challenge to pique interest and drive sales.
She took the income number she wanted to reach and worked to drive that many sales for the group program. And she hit it with a $100K launch.
And over time she figured out how to build a seven-figure business teaching something she already knew.
Luisa took many courses over the years as she prepared to start her own business.
When she became successful, she hired coaches of her own.
Luisa knew that she needed to be willing to learn anything necessary to run her business.
Even if you don’t use the strategies that you learn, you will broaden your perspective and have ideas that are not your own.
It can be hard to invest in something and only get one piece of the puzzle you need. Luisa was often discouraged by learning all the things she didn’t know she needed to know.
Some people want to sell everything under the sun, and this simply doesn’t work.
The work that goes into building your knowledge, building the product, gaining an audience, and earning testimonials is incredibly time-consuming.
And you must do this for every service you want to offer.
Once you’ve built a product, focus on making sales rather than always having to build the next thing.
You’re going to be learning as you go, so spend your learning time fine-tuning what’s already working for you.
If you want to quit your 9-5 and be a successful entrepreneur, this is what you need to do:
Luisa says you can’t just offer anything and expect to replace your income. The best thing you can offer is some kind of premium consulting or coaching.
If you are selling your knowledge for $1K per client, you will be able to support yourself in quitting your regular job.
If you are selling a $100-500 course, you must sell many, many of them before replacing the income of a steady job.
Figure out where your potential clients may be online. Find them and mark on your calendar when you will take the time to connect, share value, and engage with them.
After a couple of weeks, people will begin recognizing you and you can offer free coaching calls.
After the call, you can pitch what more your clients can get from you for a fee.
Once you have three to five clients, you can start getting testimonials, and figure out the best way to help others.
After this, go back to focusing on getting potential clients.
The key here is to do the things that move the needle and stop doing the things that don’t matter. Connecting with people is the thing that moves the needle more than anything else.
If you don’t make connections with others, you will never build a successful business.
Luisa has a free offer for my listeners so be sure to grab that and get started building your own successful business!
And while you’re over there, be sure to check out her blog. She has a ton of great articles and amazing content to help you grow.
Try the MiloTree pop-up app on your blog for 30 days risk-free!
Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.
Sign up today!
Install your MiloTree pop-ups on your site in under two minutes.
Sign up for MiloTree now and get your first 30 DAYS FREE!
Are you looking for the cheapest way to get started with Facebook ads?
If so, you’re going to want to listen in today because I have my very own Facebook ads experts on the show.
Jessica Gleim and Amy Christie are the founders and creators of their own “mom-powered, marketing agency,” called Flairst.
Today, we are going to be talking about how to run ads to cold audiences, people who haven’t yet heard of your business.
If you want to begin with ads on Facebook, this is going to be the least expensive option for you and a great way to start.
If you find Facebook ads confusing or you tried them and they didn’t work, you’re going to walk away from today’s show with some solid ideas!
Ten years ago when Jess and Amy began their online business, the social media platforms were not only supportive of content creators, they were promoting your content to your followers.
Imagine a time when, if you posted to Facebook, your followers saw 100% of what you posted?
Or the days when your followers on Pinterest actually saw your pins?
As we all know, the algorithms have changed over the years, and those social media platforms no longer work to serve content creators. They now work to serve themselves.
If you want your content to be seen today, you have to do what some people call “pay to play,” also known as ads.
You can still get organic traffic through posting and SEO, but your main source of traffic from social media is going to come from ads.
One of the biggest misconceptions about ads is that it’s expensive to run. But there is a way to do it so that you aren’t draining every cent you bring in.
It can actually be cost-effective to run ads on Facebook.
The minimum ad campaign daily spend is $5, so for a small amount of investment on your part, you can run more than one campaign and see what kinds of results you get.
If you are trying to reach a cold audience — people who don’t know of your business — this is the best way to do it. Your small investment brings new eyes to your brand and your content.
I think we all understand why businesses want to run ads, but what if you’re a blogger whose income is mostly from ads on your site and sponsored posts?
Is it ever worth it for a blogger to run ads to their content?
Let’s consider that bloggers make about $1 per one thousand views for ads on their site. So, if you are only trying to get traffic to your site to see your personal ads, it is not be worth the money.
But if you need more clicks to your site to show an advertiser, ads can help you. Ads are a great way to increase the number of eyeballs on your content.
When you decide to run ads, you have to go into it knowing exactly what you want from the ads.
Before you start your campaign, you should have an end goal in mind. Know what results you are expecting and who your target audience is.
If you are running ads in order to direct traffic to sponsored content on your blog, be sure to allocate some of the payment from the sponsored content toward those ads.
I personally share with the brand I am working with how much money I intend to put toward ad spend and I increase my fees to cover that ad spend.
Even if you haven’t run Facebook ads, you’ve likely seen the option to boost your posts.
The difference between boosting a post and running regular ads is that when you boost, you’re just getting more eyes on the post itself.
If you need more viewers on your page to show a brand partner that you have an audience large enough to deserve their sponsorship money, boosting posts might be enough for you.
But a cold traffic campaign is a more customized process. It allows you to do a lot more than just grab some extra likes on your posts.
A cold audience campaign might be for you if you have a specific plan for how you are going to monetize your content.
If you sell a product, have a tripwire of some type, or a gift guide, that is the ideal type of content to run cold audience ads to.
If you have a seasonal, evergreen post that converts extremely well during certain times of the year, you could do a cold traffic ad for that content.
It makes sense to run ads to content that you are monetizing, but what about running ads to grow your email list? Is that ever worth it?
The answer is, it depends.
You can send a traffic campaign to your site, to a landing page where they can get your free offer, and be added to your list.
Or you can build a campaign into the Facebook platform so that the user can actually sign up for your list without leaving Facebook itself.
This is a great strategy because we all know that nobody wants to click through anymore. So, this allows you to run ads and build your list without the user having to click through to your site.
Conventional wisdom says that if you make $100 on a piece of content, you can spend one-third of that amount on marketing that content.
If you sell that item for $100, but you’ve spent $99 in ads, chances are you already spent the other $1 on other costs in your business.
So, you have to be mindful that you are actually going to make a profit on your ad campaigns.
Let’s take a step back and define what we mean by cold traffic.
These are people who do not know you, who have never seen your product, and aren’t at all familiar with who you are or what you do.
Your ads will put your products or content in front of this cold audience.
A cold traffic campaign is one of the cheapest ways to get your products in front of people who would otherwise never see it.
The average cost per click across all ad platforms on the internet in 2019 was $1.72. You can use this average to decide if a cold campaign is worth it to you.
Another thing to think about is that people are ready to spend money in the holiday season.
They want to see things that they can buy, so if you have products to sell, it’s a great time to run an ad campaign to those products. Just know that holiday ad spend tends to be higher per click.
If you are thinking about starting an ad campaign for an evergreen piece, you might want to wait to start in January if you want the ad spend to be less expensive.
Don’t be surprised by the learning curve when running ad campaigns.
You have to put in the time in order to figure out which ads do the best for you and how much you need to spend to get the results you want.
=&10=&
If you are paying the minimum of $5 per day, you will be learning at a slower rate, and possibly paying the same amount of money over a slower period of time.
Jess and Amy actually have a course that will teach you to run a traffic campaign.
The objective of these ads is that you are asking Facebook to show people your ad in order to have them click through to your website.
Within the ad campaign, they will also teach you how to build two audience segments.
The first segment is =&12=&. This means you will tell Facebook who your audience is and what they want.
The second segment is a =&13=&. This audience is a group of people who are like the audience who already visits your site, but who have never visited your site themselves.
Not only is Facebook going to show your ads to people they think will like your brand, but also to people who are more likely to click through to your website.
The beauty of Facebook ads is that Facebook will show your ads to the people you tell them to, but they know more about what people want than you do, and so, they will target the people they know want what you have to offer.
Are you ready to get started with Facebook ads after listening to this? Are you still feeling a bit nervous though? If so, Jess and Amy are here to help you.
They have a course designed just for you to help you get started.
To learn more about the course and the other services they offer, head over to Facebook Ads are Fun. (affil)
And be sure to come over to Facebook and join my MiloTree Mastermind Group.
I want this to be a place where you can come to get your questions answered and where we can all grow together.
I go live in the group every Monday at 12pm PT/ 3pm ET to discuss the latest podcast episode and to share my biggest takeaways. So be sure to join our active and growing group today!
Try the MiloTree pop-up app on your blog for 30 days risk-free!
Let your MiloTree pop-ups help you get to that next level by turning your visitors into email subscribers and social media followers on Instagram, Pinterest, Facebook, and YouTube.
Sign up today!
Install your MiloTree pop-ups on your site in under two minutes.
Sign up for MiloTree now and get your first 30 DAYS FREE!