Instagram, Facebook, YouTube, Pinterest: What social networks should I grow? Or should I just focus on my email list?
I get asked these questions all the time!
There is a simple way to figure it out. And the answer depends on asking yourself one question.
What is my one primary business goal?
- To grow traffic
- To grow sales
- To grow my brand awareness
- To grow my YouTube channel
Based on what you just chose (or what combination), here are my recommendations:
MY GOAL IS TO GROW MY TRAFFIC
Here’s my recommendation on what to focus on:
- Pinterest – Best traffic driver out there besides Google
- Facebook – For some people, Facebook is a huge way to drive traffic to their site. From what I’ve found, Facebook works best if you put some money into it.
MY GOAL IS TO GROW MY SALES
Here’s my recommendation on what to focus on:
- Email list – Highest return on your investment if you’re selling a product or service
- Pinterest – People are in a “buying” frame of mind on Pinterest
- Instagram – The hottest platform out there, and exciting new sales features!
MY GOAL IS TO GROW MY BRAND AWARENESS
Here’s my recommendation on what to focus on:
- Instagram – Great way to get you and your brand out there in a visual way
- Email list – The most personal way for you to connect with your audience
- YouTube – Another personal way for people to see you and your brand in action
- Facebook – You definitely need a presence on Facebook, but don’t expect big return unless you’re willing to pay for it
MY GOAL IS TO GROW MY YOUTUBE CHANNEL
Here’s my recommendation on what to focus on:
- YouTube (duh :)) – not only do you want to grow your subscribers, but because your latest video is featured on your pop-up, it will also lead people directly to your YouTube channel. And by doing this, you also get “brownie points” from YouTube because you’re bringing people directly to the platform!
The best part is it’s super easy to grow all these platforms (Instagram, Facebook, YouTube, Pinterest) and your email list with the smart MiloTree popup.
MiloTree one popup you set to grow your multiple platforms at once. Plus, you can set it up in under three minutes, it’s Google-friendly on mobile, and we have a simple WordPress plugin or one line of code to install it on your site.
