#322: Advanced Coaching Tips for Food Bloggers

The Ever-Changing Landscape of Blogging and Online Business

Hello, fellow bloggers and enthusiasts! This week has been a whirlwind with Google updates shaking the blogging world, particularly affecting niche bloggers who rely on ads and affiliate marketing. It’s a stark reminder of the importance of diversifying income streams. If you’re considering selling digital products, I’m here to help. I offer a free 20-minute strategy call to discuss digital product strategies and best practices. Change is the only constant in our industry, so don’t hesitate to reach out and book your call through milotree.com.

A Conversation with Kayla Burton: From Baking to Blogging

In this episode, I had the pleasure of interviewing Kayla Burton, the creative force behind Broken Oven Baking and a food blog coach. Kayla’s journey from working in clinical research to a full-time food blogger and coach is nothing short of inspiring. She started her blog as a hobby in 2020, and within a few years, she’s turned her passion into a thriving business and now helps others do the same.

Show Notes:

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• Broken Oven Baking
• Food Blog Coach
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The Struggles and Triumphs of Food Blogging

Kayla and I delved into the common challenges food bloggers face, particularly the technical aspects like SEO and staying updated with technology. She emphasizes the importance of user experience, ensuring your site is fast, navigable, and answers your audience’s questions. Kayla also shared her approach to personalizing content, making sure her readers know there’s a real person behind the recipes.

SEO for Food Bloggers: A Recipe for Success

When it comes to SEO, Kayla advises focusing on user experience and providing a “warm hug” through your content. This includes FAQs, intros, and personalized touches that make your blog stand out. With the rise of AI, showcasing your humanity has become more crucial than ever.

Crafting Your Unique Vibe

Kayla’s vibe is all about simplicity and ease in baking, with a personal touch that reflects her life in Chicago. She believes in sprinkling your story into your posts while still delivering valuable content to your readers.

The Strategy Behind Recipe Selection

Kayla recommends a dual approach to selecting recipes for your blog: targeting low competition keywords for easier ranking, and mixing in higher competition keywords for potential high traffic gains. She also stresses the importance of competitive analysis, looking at what’s ranking on Google, and figuring out how to create content that competes effectively.

Final Thoughts

My conversation with Kayla Burton was a treasure trove of insights for food bloggers and bloggers in any niche. The key takeaway is the balance between personal touch and SEO optimization. As we navigate the blogging landscape, it’s clear that adaptability, strategy, and authenticity are the ingredients for a successful online presence.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

• How to Make Money Blogging in 2024 (New Trends) with Jillian Leslie
• What’s Next for Food Bloggers: Changes in 2024 with Megan Porta
• How Email Marketing Helps Bloggers Increase Ad Revenue with Cassie Noyes

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Transcript: #322: Advanced Coaching Tips for Food Bloggers

Jillian Leslie (00:00:00) – Hi, I’m Jillian, welcome to a brand new episode of The Blogger Genius Podcast. This has been a very interesting week. Google has been rolling out updates and many bloggers, niche bloggers who monetize via ads and affiliates have gotten hit. I’ve been on calls this week with many of you and one blogger said, Jillian, you have been right. It is time that we have multiple income streams and I’m now ready to sell digital products. If this is you, get on a free 20 minute call with me where I will help you come up with your digital product strategy and share best practices on how others are finding success. To book your call, just go to milotree.com, our homepage. Scroll down and you’ll see a link to my calendar. And please remember, the one constant in building online businesses is change. So book your free call now! I’m excited to show you a whole new way to monetize.

Announcer (00:01:06) – Welcome to the Blogger Genius Podcast, brought to you by MiloTree. Here’s your host, Jillian Leslie.

Jillian Leslie (00:01:14) – I’m excited to bring you today’s episode. I’m interviewing Caleb Burton. She is the blogger behind Broken Oven Baking. Plus she’s a food blog coach. Yes, we’re talking about food blogging, but this episode is applicable to any kind of blogger because all of the information is incredibly useful and can work in your niche. We’re going to talk about keyword research, and we’re going to talk about optimizing your blog posts, AI, and how to make your content so useful, and that user experience so good that your traffic grows. I think you’re going to get a lot of good, solid tips out of this episode. So without further delay, here is my interview with Kayla Burton. Kayla. Welcome to the Blogger Genius podcast.

Kayla Burton (00:02:13) – Thank you for having me.

Jillian Leslie (00:02:14) – I feel like we already know each other on Instagram, because I feel like we are commenting back and forth, and that’s really fun. And you do this interesting thing, your food blogger, but you also do coaching. So Kayla, would you share your story? How did you get into food blogging and how did you get into food blogger coaching?

Kayla Burton (00:02:37) – Yeah, it’s been a wild ride the past like four years.

Kayla Burton (00:02:40) – I started my blog in 2020, and that just kind of took off because I decided that I needed a hobby to take my mind off of work., so I just started baking more because I’ve always enjoyed it. And then I was sharing my baked goods on Instagram, and that kind of took off. And I found this whole, like, blogging community online that, like, I never really knew about,, so that was really awesome to just like, meet all these other food bloggers. And that made me want to start my own food blogs. I’ve always enjoyed, like technology and web design and that kind of stuff. Even though what is your job?

Jillian Leslie (00:03:15) – Is your day job related to this?

Kayla Burton (00:03:18) – No, I actually was a biology major, so I was working in, like, research,, pharmaceuticals, stuff like that. Okay., yeah. At the time, I think I was working as a clinical research coordinator in oncology, which was, like really hard on mental health, kind of.

Kayla Burton (00:03:35) – So I needed something to take my mind off of that.

Jillian Leslie (00:03:38) – And that was baking.

Kayla Burton (00:03:40) – Yeah.

Jillian Leslie (00:03:41) – So you start your blog, which is called.

Kayla Burton (00:03:45) – Broken Oven Baking. I started it in 2020. Okay. And I feel like every year there’s kind of just been like a new milestone since then. So 2020 started the blog, 2021. I quit my job and went full time with everything. And then the next year I monetize my blog with Mediavine. So I applied and was accepted to that. And then last year, 2023, I started coaching other food bloggers.

Jillian Leslie (00:04:13) – So when you think about food bloggers. Where do you think they struggle the most in growing their blogs as businesses?

Kayla Burton (00:04:27) – That’s a really good question, and I think it probably depends on the person and what their strengths and weaknesses are., from what I’ve seen, a lot of people struggle with, like the back end stuff like technology, SEO, that kind of stuff, and that’s something that I’m really passionate about. Like, I really enjoy learning and staying up to date with that kind of information.

Kayla Burton (00:04:47) – So it’s fun for me to, like, share my knowledge on that stuff with other bloggers.

Jillian Leslie (00:04:53) – So if you were to break down SEO. For food bloggers like what are the most important things they should be paying attention to?

Kayla Burton (00:05:04) – I think the absolute most important would be user experience. So just making sure that your site is it loads fast, it’s easy to navigate. You’re giving your users like a really good experience, like answering their questions and just providing details that are going to help them.

Jillian Leslie (00:05:22) – , so is this in places like FAQs and in the intros to their blog posts, or where do you provide that kind of warm hug, that good experience?

Kayla Burton (00:05:38) – Yeah. That’s,, I try to I’ve been trying to kind of experiment by adding it in all different places, like I’m trying to make my blog personally more personalized, especially with like, AI coming along., so I recently added this new like image of myself saying like, thank you for visiting my blog., leave a rating, come back like,, excited to see you again.

Kayla Burton (00:06:03) – Like that kind of thing. And,, yeah, yeah, just trying to, like, get my face out there and let people know, like, this is a real human making these recipes and testing them and sharing them with you. And, like, I want to get to know my audience and really give them what they’re here for, like, what they want to see. That’s so.

Jillian Leslie (00:06:24) – Interesting. It’s funny, I’ve been recording a bunch of episodes and everything. Every single person I am interviewing is saying exactly that, but in a different context, which is I need to show myself. I need to be a real person, and people know that I’m a real person. And I think this is also because this is because of this explosion of AI. And I think it is our wanting to connect and the fear that, like, what if this isn’t a real person? And for food blogging used to be in the beginning, back in the old days, it was like I wake up in the morning and I’m going to make chocolate chip cookies, and I’m going to take some photos and I’m gonna put it on my blog and then, whoa, magically, I’m getting traffic.

Jillian Leslie (00:07:10) – So I guess I should turn this into a business, but I’m going to still continue to do any recipe that I want. I’m going to talk about, I don’t know, you know, how I came up with this recipe and what it means to my family. We’re going to go on a long tangent about that. And then food bloggers became like, wait, these could be businesses. And so I really need to lean into SEO. I need to get rid of the crap about my kids or my dog, because nobody cares about that. And we’re going to just kind of be clinical. This is the chocolate chip cookie recipe. You can jump to the recipe card, the end. And what you’re saying is, no, no, no, the human piece now is coming back.

Kayla Burton (00:07:55) – Yeah, a little bit. I, I wouldn’t say like you should get rid of all of the, like, helpful things and just focus on like, your story. Like I think just sprinkling in your personalized touch and like story into posts, but also providing that helpful like baking tips and anything that like your audience would need to know while making the recipe.

Kayla Burton (00:08:17) – Like I, I think that’s still really important.

Jillian Leslie (00:08:19) – So Kayla though, if I were to say, because I’m talking a lot about like your vibe, what is your vibe as a food blogger?

Kayla Burton (00:08:29) – For me. I just like really easy baking recipes. I have some no bake stuff too., but I just try to keep things simple and like, I live in Chicago, so sometimes, especially for Saint Patrick’s Day recipes, I’ll share a little bit about how we dye the river green here every year for Saint Patrick’s Day, and just kind of adding those like little touches in.

Jillian Leslie (00:08:53) – But you’re not going to share all about your dog.

Kayla Burton (00:08:57) – No.

Jillian Leslie (00:08:58) – When you’re coaching a food blogger. How do you say go find a recipe to create? Are you looking for low competition keywords like what is your strategy when it comes to figuring out what to blog about?

Kayla Burton (00:09:15) – Yeah, I think there are kind of two routes that you could go so you can find those low competition keywords that are like lower volume,, easier to rank for and just go for.

Kayla Burton (00:09:27) – Like a lot of those and try to get more traffic that way. Or you can take another route and go for the keywords that are slightly more competitive with a higher volume. That may take more time to increase ranking for it, but it might have a bigger payoff in the end if you do get up there and get that more traffic. So I tend to try to go for like a mixture. So going for those low competition ones, but also like if you see, like if you think about a recipe that you really want to make and it’s a higher competition, like I’m not going to tell you not to make it. I think that as your authority grows as as you do this for more and more years, like you’re going to be able to rank for those, you just might have to update the post every once in a while and keep trying to get those keywords that are higher competition.

Jillian Leslie (00:10:18) – For your food blogger clients do. If they want to say, go after a keyword that you know, a recipe that is very popular, do you go, okay, if you’re going to do that, go do a Google search, go see what is ranking, and then go after those posts like go try to beat those specific top, say 3 to 5 posts.

Kayla Burton (00:10:43) – Oh, yeah. I always do like a competitive analysis when I’m going after a keyword, and I always recommend that to you. So you always want to look at Google and see what’s actually ranking and kind of analyze those posts and think about what you can include in your post to try to compete with them, because we’re all trying to get to that number one spot. Right? So yeah, I always do a competitive analysis on Google and see what, because Google is going to rank what people like the most. It’s kind of like a cycle. So like users go to the posts and tell Google that they like it. And then Google’s going to keep pushing it up kind of like that. So so what are you looking for?

Jillian Leslie (00:11:26) – So when you look at the competitive posts what are you looking for? What do you notice?

Kayla Burton (00:11:32) – Yeah, I will look at everything. Like what ingredients it’s including, what the title is, any kind of like modifiers that they’re using in like the title. So if it’s easy or, chewy like something like that.

Kayla Burton (00:11:48) – , also just keyword densities, like keywords that are distributed throughout the post and different ways that they’re worded. So like different keyword variations., I’ll also will look at image optimization. So the basically file name should be, like the keyword that the post is about., you should also make sure that it’s like between 200 to 400kB. And then your minimum,, side should be 1200 pixels., I have like a image optimization guide kind of for Lightroom exporting, if that’s free, if anybody wants to grab that. But yeah, just looking at make sure that the images have all text., you’re not keyword stuffing in your headings. Like there’s just a lot. But I kind of look at,, make sure that everything’s filled out completely, like in your recipe card.

Jillian Leslie (00:12:46) – Got it. Now let’s talk about the tools that you use. And you recommend other food bloggers that you coach use.

Kayla Burton (00:12:57) – Yeah. So my go to has always been key. Search for keyword research., that’s what I mainly use.

Kayla Burton (00:13:06) – I’ll use like their content assistant in there where I’ll like write the post out. And that kind of just a helpful tool to that gives you like recommended keywords and things like that. Do you write.

Jillian Leslie (00:13:18) – The post out and then do you input it into like how does that work or what are you looking?

Kayla Burton (00:13:23) – Yeah, I’ll write it in key searches, content assistant, and then I’ll copy it over into WordPress., I also use SEO quake, which is a free Chrome extension. And that kind of just looks at like all the headings and meta description, alt texts,, keyword densities, all that kinds of stuff.

Jillian Leslie (00:13:43) – Okay. Any other go to? Favorite tools?

Kayla Burton (00:13:48) – I’m trying to think,. I do use a mars bar, the chrome extension, just to look at like people’s domain authorities and page authorities.. What else? Guess Google is like, the main thing that’s really important to you is just doing when.

Jillian Leslie (00:14:14) – You do the Google search, what are you looking at? You’re looking at top posts, but anything else?

Kayla Burton (00:14:21) – Yeah.

Kayla Burton (00:14:21) – I’ll look and see if there are any like sponsored or promotions at the top, because that’s really important. If you’re seeing those, then you kind of want to question,, what the user’s intent is, because if there are like product like sponsored products or something up top, maybe the user is looking for a product instead of a recipe. And also if you see those up top, that’s probably going to take away from the clickthrough that you’re going to get.

Jillian Leslie (00:14:50) – Because why?

Kayla Burton (00:14:52) – Because they’re at the top and like people are more likely to click on those rather than scroll down and find your recipe and click on it.

Jillian Leslie (00:15:01) – Oh, that’s a that’s the first time I thought of that. That’s an interesting way to think about it. That’s a very interesting way to think about like where you could be positioned on that page.

Kayla Burton (00:15:13) – Yeah. And I feel like Google’s just constantly changing things right now and testing new things. So it’s hard to know. Right now I feel like things are kind of up in the air.

Jillian Leslie (00:15:32) – So you’re ready to take the plunge. Tap into a new income stream, you say? Yes, I should be selling my knowledge as products and services. But how do I start? What kind of digital product should I create first? To answer this question, take my Digital product personality quiz. It’s two minutes. It’s fun, it’s easy, and it will direct you to where you should start putting your effort. To grab this, go to Military.com slash quiz. That’s Military.com slash quiz. And now back to the show. So let’s talk about AI and how you as a food blogger are using AI and any predictions you have. And I get it. Nobody knows anything but what you are seeing when it comes to Google and what other food bloggers are doing.

Kayla Burton (00:16:29) – Oh, that’s a big question. So.

Jillian Leslie (00:16:35) – How are you using I.

Kayla Burton (00:16:39) – So I use I. I mainly have been using ChatGPT just for like copywriting or summarizing things. ideation. So for example, if I have like my about page and I want to write that, I will say like I am a baking blogger that shares sweet recipes for brunch and dessert.

Kayla Burton (00:17:05) – , how can I structure my about page to be an authority on that topic or something like that? And it’ll just kind of give you a bunch of ideas on what you can write about, include in your about page and the same kind of thing for like,, any kind of content you’re creating, I guess you can get ideas about what to write about. You can also use it to come up with recipe ideas. So you could say, like, for example, I’ve used it for, sponsored blog posts, and I say, like, I have this ingredient that I’m trying to create a sweet recipe with what? Give me ten ideas of what I could make with it. Got it.

Jillian Leslie (00:17:45) – Now how about when you are creating an actual post? How are you using ChatGPT?

Kayla Burton (00:17:52) – Yeah, I’ll ask good questions. Like,, I’m creating a recipe on this. What are some common questions that someone might have while making this recipe? And then it can give me ideas of things that I could add to the FAQ section.

Kayla Burton (00:18:07) – , so just things like that. Or also if there’s like a, if you have like a complex recipe where,, there’s just a lot of steps or it’s really, you know, just something that is confusing, you can ask it to summarize that nicely, like in a way that most people will understand.

Jillian Leslie (00:18:29) – Got it. All right. Let’s talk about then where do you think food blogging is going? As people could potentially say like, oh, I want this recipe. I’m just going to ask ChatGPT for a recipe. Or when we go to the world where I’m going to take a photo of my fridge and go, what’s for dinner? Like, what should I cook? So what is your feeling about that?

Kayla Burton (00:18:56) – I feel like I was a little worried at first, but now I’m, I don’t know. I think that recipes are something that should always have a human aspect to it, and personally, I would rather go to an actual human’s blog and make a recipe that was tested by an actual person, rather than getting something from an AI source.

Kayla Burton (00:19:19) – , so I, I like to think that recipes are something that are kind of more immune to AI. There are different things that are a little more,. Worrisome, I think.

Jillian Leslie (00:19:36) – Like like whether ultimately I takes over.

Kayla Burton (00:19:40) – Yeah. That that, and also just like the. I guess everything just in the blogging industry is kind of changing right now. I feel like with,, third party cookies depreciating and,, just there are new AI tools constantly popping up., web browsers also, and just algorithms constantly changing. So yeah, it.

Jillian Leslie (00:20:07) – Feels a little slippery or overwhelming. Yeah, things just keep changing. Now, do you personally work with brands like how are you monetizing?

Kayla Burton (00:20:20) – Yeah, I. Well, right now I’m mainly monetizing with,, yeah. Working with brands, my blog, ad revenue and then coaching., yeah, I think those are the main sources.

Jillian Leslie (00:20:34) – And where do you feel the opportunities are for you? Like, what are you most excited about in terms of growing your business?

Kayla Burton (00:20:46) – For me.

Kayla Burton (00:20:47) – I’m most excited about the coaching side of things., I just really enjoy connecting with bloggers and helping them succeed and just seeing their blogs grow and like being able to quit their jobs because they’ve monetized and just reaching different milestones in their blogging journeys. Like that’s really, like really fulfilling for me.

Jillian Leslie (00:21:09) – Now, how do people find you?

Kayla Burton (00:21:13) – I am on Instagram at broken up and baking or at food Blog Coach for blogging tips and business things.

Jillian Leslie (00:21:22) – But how.

Kayla Burton (00:21:22) – Are people.

Jillian Leslie (00:21:23) – I want to hire you? Like how are you finding your clients?

Kayla Burton (00:21:28) – Oh, so I think. I’ve kind of just connected with a lot of food bloggers over the years on my food blog account. So at Broken Up and Baking and I’ve just made a lot of friends that way, and I’ve kind of focused since I enjoy the SEO and technical side of things, I share a lot more about that than the actual aggressive creation. And so I think that’s kind of led to me looking like more of an authority in that space., and then I created my food blog coach account last year just because I wanted to share more tips on that.

Kayla Burton (00:22:07) – And I think that’s like, I just share free knowledge just because I want everything to be accessible for people. And I like I want people to be able to,, just share their knowledge and connect with each other and learn from each other. Like, I think that community is super important in our space.

Jillian Leslie (00:22:27) – So now when you started to say growing your tribe of food bloggers, what was that like? Like how would you reach out to other food bloggers to say like, hey, be my friend, or let’s share information? Or like, what were you using? Was it all on Instagram? Was it a conferences? Where did you build your group?

Kayla Burton (00:22:49) – Yeah, it’s mainly been on Instagram, just like responding to people’s stories or messaging them and just like connecting with them that way. I did go to an in-person conference a couple of years ago, and I got to actually meet people in person there, which was really nice., but yeah, I’d say mostly it’s been Instagram.

Jillian Leslie (00:23:09) – Interesting and so and you’ll reach out and be like, hey, I like this recipe or that kind of thing.

Jillian Leslie (00:23:15) – And then kind of, how does the friendship spark?

Kayla Burton (00:23:21) – Yeah, I think it’s similar just to like, meeting someone in person. Like you just kind of have conversations every once in a while. And I think once Instagram realizes that you’re talking to this person, they’ll kind of pop up more and be top of mind and you just kind of can relate to each other. I think food vlogging is like a kind of a lonely space, because you’re just at home testing recipes and doing all the backend stuff by yourself usually. And so being able to find those people that you can really connect with and that understand what you’re going through and be able to talk about it is really nice.

Jillian Leslie (00:23:56) – And are you guys sharing tips with each other or is it predominantly just cheerleading?

Kayla Burton (00:24:02) – , I, I would say it’s a mix of both. Yeah. I mean, I’m always an open book. Like if someone has a question, I’m happy to answer it. I, I really enjoy that kind of stuff. Just like sharing my knowledge.

Kayla Burton (00:24:14) – I don’t know, I think it’s fun.

Jillian Leslie (00:24:15) – That’s so interesting. So it’s predominantly been through Instagram. That’s how we connected. Yeah. Wow. That’s really neat. All right. So in terms of your own business, are you for example leaning into email to newsletters.

Kayla Burton (00:24:33) – Yeah I’ve been trying to I have two different email newsletters right now. So I have one for my food blog, and then I have one for the food blog coaching where I send out like weekly tips., and I, I think that my actual like food blog newsletter. I definitely need to work on that more., the coaching one has been a lot easier for me since I enjoy sharing that kind of stuff more than I enjoy making recipes, honestly. So yeah.

Jillian Leslie (00:25:04) – And where do you think food bloggers are when it comes to social media? So do you feel like they are having success on TikTok, on Instagram, on Facebook? Where do you feel food bloggers or nowhere, because they’re so keyed in to Google and SEO that the other stuff kind of falls by the wayside?

Kayla Burton (00:25:27) – I think people see success like everywhere.

Kayla Burton (00:25:30) – I’ve seen people grow up on Instagram, Pinterest, YouTube, TikTok, like Facebook. I think it’s just finding your audience and growing it there.

Jillian Leslie (00:25:43) – Do you feel like as a food blogger, the more niche down you are, the more success you will find.

Kayla Burton (00:25:51) – I think generally, yeah.

Jillian Leslie (00:25:54) – Okay. And do you think food bloggers need to be making video?

Kayla Burton (00:26:01) – I think it helps., video seems to be coming more and more important., so I would say if you have the capacity for it, it’s definitely important. Especially like it. Just give it a try and see how it goes. I think some people are kind of afraid to do video.

Jillian Leslie (00:26:19) – Yeah. And do you recommend long videos like YouTube type videos or more short videos like TikTok type videos? Where you people have success.

Kayla Burton (00:26:30) – Hell yeah. I think it depends on where you are. So if if you want to build up your YouTube audience and monetize their then longer form like horizontal videos are more important. But if you are focusing on growing on something like Instagram or TikTok, then the short form vertical videos are what you should be focusing on.

Jillian Leslie (00:26:51) – Got it. All right, here we go. Predictions for the next three months. Predictions for the next six months. Any thoughts on where you think blogging and food blogging especially is going?

Kayla Burton (00:27:06) – I mean, I honestly, I am not totally sure I like things are just changing so fast right now. And I think after all those Google updates last year, they have some things to figure out and hopefully fix., so I’m optimistic. I always think, you know, just keeping an open mind and being ready to pivot at any time is important. But. Predictions. I think just, you know, like connecting and collaborating with brands or other creators is something that could be important. And also just connecting with your audience, like really trying to relate to them and share your life with them. Like showed that you’re a human.

Jillian Leslie (00:27:53) – You know that you’re a human, I love that. All right. So Kayla, if people want to see what you’re doing, want to connect with you, where should they go?

Kayla Burton (00:28:04) – Yeah.

Kayla Burton (00:28:04) – So if you’re looking for recipes, you can find me on Instagram., Facebook. Like pretty much any social medias at Broken Oven Baking., if you’re looking for more of like, blogging and business tips and resources, you can find me on Instagram at Food Blog Coach., I also have, like a free newsletter that goes out every week where I just share, like a little tip every week.

Jillian Leslie (00:28:28) – Oh that’s wonderful.

Kayla Burton (00:28:29) – Well, like, I’m always excited to connect with other bloggers.

Speaker 4 (00:28:33) – By the way, we will see how this whole.

Jillian Leslie (00:28:36) – Thing kind of transpires over the next couple of months. A couple of years I think we’re in for, I don’t know, it could be a wild ride.

Kayla Burton (00:28:45) – Yeah, definitely.

Speaker 4 (00:28:47) – Well, I have to.

Jillian Leslie (00:28:47) – Say, Kayla, thank you so much for sharing your knowledge and for coming on the show.

Kayla Burton (00:28:53) – I thank you so much for having me.

Jillian Leslie (00:28:55) – I hope you guys like this episode with Kayla. For me, my biggest takeaway is stick to the basics.

Jillian Leslie (00:29:02) – You want to give your visitor the best experience possible and that has a variety of components. But at the end of the day, that is what matters. You get them from your blog onto your email list, and ultimately these people will buy from you. If you want to get on a free 20 minute call with me where we can talk digital product strategy, go to military.com and book a time. I would love to help you diversify your income streams, because my prediction is that is going to become even more important in our businesses. So again, just head to milotree.com. And by the way, if your blog got hit by one of these updates and you want to talk about it, email me at Jillian at milotree.com. And for everybody else, I will see you here again next week.