Happy New Year! Because I want you to be successful this year, I recommend you listen to my new episode with Susan Meier, branding expert, and don’t make these branding mistakes in 2022. What are the mistakes? Things like… Not seeing your brand from your customer’s point of view Not staying consistent with your branding…
In this episode, we talk all about what goes into building a successful ecommerce strategy. We talk about product validation (which goes beyond asking your mom), finding your audience, how to talk to your customers in an authentic way, how to build excitement around your product, and what your metrics and conversion rates should really…
In my newest episode of The Blogger Genius Podcast, I’m talking with Jenny Melrose, an influencer marketing expert. We’re discussing how to set yourself up for successful brand work. This is the second time Jenny’s been on the show, and I’m delighted to have her back! In this episode, we talk about: How the influencer…
Today I’m talking about what’s working in social media right now with Jeff Sieh, social media expert and second time returning guest. We talk all about: What’s working on Pinterest now and why you should lean into Idea Pins Why you should also lean into Reels Why video is so important to your social media…
Have you ever wondered how to exert your power as a micro influencer? Did you know micro influencers can have a big impact, and brands are looking to work with them because of their deep connection to their audience? Today, I’ve got Mia Voss on the podcast, from Mia Voss Live. Mia understands the buying…
Do you need to pivot your Pinterest strategy? Yes! This new episode with Jennifer Priest, from Smart Creative Social, is about aligning yourself with Pinterest so Pinterest continues to drive traffic to your site. We talk about why things that worked on Pinterest previously, might not work now. We talk about where Pinterest is focused,…
Wondering how to keep your blog safe legally? For example, how should you disclose affiliate links on your blog and on social media? What does ADA compliance mean? What is copyright, and how can you protect your work? Do you really need an LLC? How do you stay GDPR compliant? These are just some of…
I’m talking with Heather Sager about how best to do live video and why you must! This is advice for doing Facebook Lives, Instagram Lives, and any other place you could show your face on video. If you want to stand out from other bloggers, I can’t think of a better way. Live video helps…
Today, I’m asking the age-old question. Can you be a successful lifestyle blogger in a world where we are all experts in one thing? I always preach the concept of niching down, staying in your lane, and focus. So today I’m talking to Jessica Burgess from the blog, Fantabulosity. She is the quintessential lifestyle blogger,…
What’s working on Pinterest in 2021? Isn’t that the question we are all asking ourselves? I’ve got Alisa Meredith from Tailwind back on the show (her fifth appearance), to share what their internal data crunchers have discovered, based on their Tailwind user base. Given how Pinterest is constantly changing, Alisa’s insights are extremely helpful as…