If you listen to this podcast, you know I talk a lot about content marketing and how to write content that attracts your ideal audience. I think of my content as the top of my purchasing funnel. If I can get it right, I’ve set myself up for success—whether that be selling MiloTree subscriptions, selling…
If you want to know how to use analytics to increase your end of the year blog income, this is the episode for you! Who doesn’t need more money over the holidays? As we approach the end of the year, I always recommend bloggers dust off their holiday content and give it a refresh. But…
In this episode, Lauren Myers from the Etsy shop, Ohh How Charming, and I talk about why Etsy is the platform to be selling on now. Not only does Etsy handle much of the hassle of running an online store, but they have a built-in audience of millions wanting to buy from you. With Etsy,…
In this episode with my friend and SEO expert, Paula Rollo, we talk about how to use Google Analytics to know what to blog about. How many time have you asked yourself, what kind of content should I invest my time in to grow my business? How do I get the biggest bang for my…
Today I’m talking with Damon Oates from DecoExchange about how to build a profitable emergent business by following your audience’s lead. What is an emergent business? An emergent business is one that “emerges” out of your audience’s wants and needs. You come up with a hypothesis of what you think your customers will buy from…
Want to learn how to optimize sales funnels for more sales by focusing on your customer journey? This episode with Monica Froese from Redefining Mom will show you how. This interview is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy. In…
I’ve got my friend and Pinterest expert, Kate Ahl from Simple Pin Media, back on the show for her third appearance and we are talking about what’s working now on Pinterest. Some of the topics we discuss in this episode: The power of “Fresh Pins” How to schedule out your new pins Why relevancy matters…
Have you ever wondered how to set up a successful subscription business selling physical goods like Stitch Fix or Dollar Shave Club does? Wouldn’t you think you’d have to be a big business with lots of capital to sell subscriptions online? Well, not so fast. My guest today is Sarah from Framed by Sarah. She…
Email is such a powerful piece of your online business. It is where you’ll get the biggest ROI (return on investment). So how do you show up authentically and sell to your list? I’ve got my friend, Kate Doster from KateDoster.com, back on the show to break down why email is so powerful, why it’s…
There’s a new kid in town called TikTok, and it’s not just for thirteen-year-olds. In this podcast episode, I’m talking to Evey Alvarez-Flores from Evey’s Creations about what you need to know about TikTok for your business. One thing I always recommend is to jump on a platform before it gets too popular. It’s the…