#134: How to Optimize Sales Funnels for More Sales

Want to learn how to optimize sales funnels for more sales by focusing on your customer journey? This episode with Monica Froese from Redefining Mom will show you how.

This interview is a continuation of a conversation we started in Episode #122 about sales strategies. In that episode we talked about the high-level strategy.

In this episode we get into the meaty sales tactics like: how to set up a sales landing page, how to price your tripwires, how to talk to your cold audience vs, your warm audience, how to solve people’s problems and sell them the solutions in stages.

If you want to understand the art of selling on the internet, this is the episode for you!

Also, if you want to learn the ins and out of WordPress and become a WordPress Pro, please buy a ticket and come to our MiloTree WordPress Workshop on Wednesday, August 26th from 2:00pm – 3:30pm on Zoom.

If you can’t make it live, you’ll still get the Zoom recording.

No questions will go unanswered!

Show Notes:

• MiloTree App
• MiloTree BlogStart Service
• MiloTree WordPress Workshop
• The Blogger Genius Podcast
• MiloTree Mastermind Facebook Group
• Redefining Mom
• Promoted Pins Course
• Episode #122: How To Figure Out What Your Audience Will Buy From You with Monica Froese
• Episode #072: How to Make Promoted Pins Work for You With Monica Froese
• Episode #030: The Easiest Ways to Make Money as a Blogger with Monica Froese (Part 2)
• #029: How to Start a New Business When You’re A New Mom with Monica Froese (Part 1)

Subscribe to The Blogger Genius Podcast:

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Host 0:04
Welcome to the Blogger Genius Podcast brought to you by MiloTree. Here’s your host, Jillian Leslie.

Jillian Leslie 0:11
Hello friends. Welcome to the Blogger Genius Podcast. Before I get started, I wanted to say if you are ready to take the plunge and start your online business, your online blog, come to us because we will set up your WordPress blog for you and we will set it up right.

We’ll be there with you every step of the way, and make sure that it is optimized and that you are able to achieve your goals. You can learn more about it at milotree.com/blogstart.

And it’s interesting because during the pandemic, we’ve been getting a lot of customers which makes us really happy because we are helping people launch their businesses taking their fate in their own hands and really supporting their dreams.

So if that is you, check it out milotree.com/blogstart. You can email me, Jillian@milotree.com. If you have any questions, we’re here to help. For today’s episode, this is a continuation of my conversation with Monica Froese from Redefining Mom.

In our part one which I released maybe a month or two ago, we talked about overall strategy. And I said to her at the end, please come back so that we can talk about real tactics.

I love it when people share real tactics on the podcast, because I want you always to walk away with ideas of things that you can implement in your business.

Monica shares so much about setting up sales funnels. She is my sales funnels expert. And we talk a lot about having intentionality when you are a blogger, or when you are trying to sell something, but really, it is about thinking through your customer journey, your visitor journey.

And you will see that we agree on a lot when it comes to building businesses. I think you will get a tremendous amount out of this interview. So without further delay, here is my tactical interview with Monica Froese.

Monica, welcome back to the show for part. Gosh, I don’t know what part This is part two of our most recent podcast recordings. So I’m so glad you could make time during this weird time to talk to me.

Monica Froese 4:56
Yeah, I’m happy to be back.

Jillian Leslie 4:59
We decided after we got off our last recording that we were going to do another part to really talking about tactics and strategies. So, I want to ask you because I feel like you are the queen of the sales funnel.

Monica Froese 5:14
I’ll take it.]

Jillian Leslie 5:14
That’s, that’s my new title for you. Okay, that’s my new title for you. So I want you to walk through how you think about sales funnels, and how other people should think about them. Because when I say sales funnel, I feel like people’s brains explode.

Monica Froese 5:31
Yeah, they did.

Jillian Leslie 5:31
They seem complicated. So talk to me about him.

How Your Sales Funnel is Really a Customer Journey

Monica Froese 5:35
I don’t even like the term sales funnel. The thing is in the industry, I feel like that’s the standard term. So people use it. I prefer to think of it as the customer journey more than anything. Because that’s really what it is.

You start at point A and you want to get them to point B, and there’s a few stops in between that you have to fill in the gap. So that’s really the funnel. So I prefer to call it a customer journey. But so many people refer to it as a sales funnel.

I use that terminology on sales pages and things because that’s what people are going to search for. Listen, I don’t even see it that way I see it as a journey to begin with. And then another thing that’s come up recently, I have come to learn that a lot of people when they’re writing their opt-in pages.

Why You Need to Talk to Your Cold Audience Differently

And they’re writing their sales pages, they talk like they’re talking to a warm audience. And they forget the fact that a funnel in essence is bringing cold people to you not bringing warm people, warm people already know you.

And I always have seen and I didn’t realize this, but I always saw or felt like I was talking to cold people. I assumed people didn’t know me outright. And I have come to learn that that has made it easier for me to gain traction.

Whereas other people make assumptions that people are already familiar with them and they’re not and so if loses them conversions in the sales funnel. That is the number one thing I have learned over like the last six months dealing, because I really transitioned not transition.

But I was really into my Promoted Pins Course for two years, I wouldn’t do anything but that because I wanted to make it the best course it could be. But I saw this huge gap before the promoted Pins course that people didn’t know how to have offers that convert it from Pinterest.

And I shelve that course forever. And then in the last six months, I’ve really put all my efforts into creating that.

And this is what has come out of that what I’ve realized is that people just made a lot of assumptions that it was obvious to them but not obvious to people who had no idea who they were, and so they were losing conversions.

Jillian Leslie 7:43
So let’s talk about talking to a cold audience. So I’ve gotten this cold audio. I’ve gotten somebody who saw a pin of mine on Pinterest, and they’ve clicked through. Something about how to grow your Instagram followers or how to I sell crochet patterns or something like that.

And so somebody now has clicked through and ends up on a page. And how would you then start letting that person know who I am? Or how do we make that initial connection?

Monica Froese 8:22
So two things that really come to mind here, first of all, they actually don’t care who you are.

Jillian Leslie 8:26
I love that. Yes.

Your Audience Doesn’t Really Care About You

Monica Froese 8:27
They don’t care.

Jillian Leslie 8:28
Yes, yes, yes.

Monica Froese 8:29
And the first time I really, even though I knew that but I couldn’t verbalize that I knew that. A friend of mine on Facebook, not an internet marketer, not in the online world. Post it on her wall that she was so annoyed with recipe bloggers or food bloggers when she was on Pinterest.

Because she did not care about their four-paragraph intro about who they are and why this recipe was great for their kids or whatever the recipe was for just give me the recipe. And my initial internet marketer’s response was, well.

First, let’s be fair that if we just give you the recipe without asking for anything in exchange, then there’s no SEO value there for the food blogger. So it’s all about how that person’s monetizing. A lot of food bloggers don’t monetize through their email list. They monetize through ads.

And so they need to keep you on the page. They need to rank on Google all of these things. And so initially, I wanted to respond with well, you just don’t understand how blogging works. But then the more I thought about it, the more this concept came to understanding that I never introduced myself in my funnels from Pinterest.

Your Sales Funnel is the Solution to Someone’s Problem

I just don’t because people don’t care. And so I sat back and thought, why don’t people care? And when you really digest what Pinterest is, particularly as a search engine is that people come to Pinterest with a problem.

That’s the keyword they search their problem because the visual search engine, the pins that pop up offer inspiration. So it’s your job to provide them inspiration to actually click on your image. And then your sales funnel is the solution, you are not the solution.

Jillian Leslie 10:11
You are not the solution.

Monica Froese 10:11
What you are solving, is they had a problem. You’re solving it with your product with your opt-in. I’m all about the conversion. So I’m not going to give the solution away in a blog post. Most of the time, I don’t do that.

I want you to give me something in exchange, which means yes, I do have lower page views. But I have super high conversion rates. And usually, I’m more profitable than people who come to me and say I have 500,000 pageviews. Fabulous.

And they make a lot less than I do, because they’re just concerned about this page view. They’re giving everything away. Probably rambling about themselves too much. And then no one wants to take action on the post. We could go on.

We can talk about this too, like too many calls to action, pop ups and ads coming in. I can’t tell you how many times I’ve had a funnel sent to me to review. And a sales page had an ad on it.

Jillian Leslie 11:02
Oh, yes. David and I talk about this all the time. My most recent podcast, David and I talk about how as a blogger, you need to figure out what your customer journey or what your visitor journey is. And you need to have arrows, not literal arrows, but to say, do this and have it be one thing?

Do I want you to sign up for my list? Do I want you to buy my product? Do I want you to click on five different pages, and therefore I need to tell you what to do? But I can’t say to you go do these 10 things, or just even give you a smorgasbord of 10 things.

Because it’s too complicated and then have things popping up and it’s too much. It’s like, you need to think of it in terms of street signs. There’s an arrow pointing in a certain direction on purpose. So people don’t crash, it’s setting things on your blog.

You Need to Be Clear with What You Want Your Audience to Do

Monica Froese 12:04
Can you imagine if you were approaching an intersection and there were arrows pointing all four ways and you’re like, Okay, I’ll just choose a way and then you’re crashing head on with the car, go around in circle like a roundabout.

Jillian Leslie 12:15
Absolutely.

Monica Froese 12:15
Like if the roundabout went both ways, good luck.

Jillian Leslie 12:18
And go through it. And there were not even any arrows, just lots of choices, lots of things flashing at you. It’s like, no, the clearer you are, the better. And it’s hard because as a blogger, as an online entrepreneur, you kind of go well, I don’t want to close off that avenue.

I want to have a sales page, but I want to make money on ads on that sales page. And I want to put a pop-up to join my email list on my sales page. And it’s like, wow! no, don’t do that. And I want to say just one thing about your thought that nobody cares about you.

I found this to be so true and, and I have a 13-year old daughter and 13-year old’s, all they think is that everybody’s thinking about them, and looking at them and criticizing them or thinking, I don’t know. And I say to her all the time, nobody’s thinking about you.

Everybody’s thinking about themselves. And you know this as mothers, once you have a child like your world shrinks down and you can’t be thinking about everybody else. You’re just trying to get food on the table for your family.

Again, back to that food blogger. You don’t want to read about her grandmother’s food, why this food blogger was inspired by her grandmother, who cares? I need to get that meal made, because I then got to do bath time. And then I’ve got to read four books to my kids like you’re too busy.

So, think about your own life and just getting through the day is hard enough. You just want to help that other mother survive her day. And that’s why she doesn’t care about you. she would but she’s got mouths to feed.

And so it’s like putting yourself in her perspective. You go, “Oh, right, if I could just help her get to the recipe, I’ve done my job. So how can I then come up with a way to monetize, knowing that’s the constraint?

People Will Care About You Once They’re on Your List

Monica Froese 14:24
Right. And here’s the thing, people will come to care about you, once they’re on your email list. And that is hard for me too because I have a lot of ways people come onto my email list.

And I made a conscious choice probably about two years ago that I’m going to speak to my one avatar, and I realized that people come on to my email list that are interested in that avatar and that’s fine. They can weed themselves out and unsubscribe because you can’t talk to everyone.

I’m still shocked by just being myself. I say that air quotes, but that’s really what it is. Just by being myself. I get people that email me all the time when I send a weekly newsletter that say, I’ve been following you for years, and telling me how I resonate with them and all of this stuff, and I had no idea.

I honestly had no idea that they’ve been following me for two, three years. And I had no idea that, I was an influence to them, but I wasn’t an influenced to them because they landed on one blog post and read it.

And they just don’t care that especially when they come from Pinterest, like, they are literally looking for a problem to be solved, and you’re just not the solution. I don’t mean that to be harsh. It’s just the reality.

Jillian Leslie 15:34
You personally are not the solution, what you offer could be the solution.

Monica Froese 15:38
Correct. I’ve just always assumed they didn’t know me and I understand that for bloggers, particularly this is a very hard mindset shift, though in the current environment that we’re in with display ads bottoming out. Amazon taking away commissions, honestly, none of that hurt me whatsoever.

It had zero impact on my bottom line, because I don’t monetize that way. And I do understand that that is a different mindset. I’m definitely talking and teaching from the perspective that all I care about is the conversion. And I’m very clear about that.

Think About Your Business Model

So you’re not going to hear me talk about page views. And the number of page views, I don’t care. I just don’t. Quality people that land on your site they end up converting, whether that be your email list or sale. Those are really the two I care about, and that’s what I’m hyper focused on.

Jillian Leslie 16:34
Okay, so I there’s a Pin on Pinterest, and it is the possibility of a solution to a problem I am having and I click on it and I land on a would you recommend a landing page, not a blog post? I mean, not like a sales page, or how does that work for you?

Monica Froese 16:57
I don’t really even post regular blog posts anymore. However, I teach a lot of bloggers, I am not anti-blog posts, you can make blog posts work. Absolutely. And there are a lot of people that do. It’s not bad to provide information when they land on the blog post, but you want to make let’s say that.

Here’s a good example. So if we can just rewind to people actually clicking on the pin. So one of the examples I use in my course is, first, let’s talk about the difference between what makes Pinterest unique as a visual search engine.

The Difference Between Google and Pinterest

And the example I give is a bullet journal, and I give the example if you put it into Google, or you put it into Pinterest, if you put bullet journal into Google, they are literally selling you a physical bullet journal. That’s like the top of the search results.

Google thinks, oh, you must want to buy a bullet journal. Here you go. Here’s how you buy one. That’s what Google sees it as. When you put it into Pinterest. You see these beautiful layouts in visual inspiration, these layouts are just pretty.

And you’re like, wow! I wish I could create pretty visuals like this, most people who want to work bullet journal are not just looking the bullet journal. You can just have a paper notebook if all you want to take is list notes.

People who want a bullet journal, they have this creative outlet that they’re looking for. And so these visual inspiration layouts, that’s what you get. like these. I wish I could bullet journal, like these layouts I get on Pinterest.

Immediately the different response that you’re getting from the person versus, oh, here’s a journal to buy, or here are these pretty layouts. Now let’s say you click on one of these pretty layouts, and you go to this blog post.

I would say, the majority of search results, you’re going to find those blog posts are like bullet journaling one on one. So, look at what you can do with a bullet journal. And so, it’s not bad to have content on that page. Like, here’s how you get started. And here are these pretty layouts.

Here’s the different ways you can use bullet journals. But what I would encourage is that you’re very clear. That you only want them to take one action. So, what bloggers tend to do is they’ll have a million affiliate links, and I get it because you want to make them land it.

You want them to buy the bullet journal through you, buy the pen through me. But every time you are encouraging them to do that they are clicking off your site for a very measly commission, very measly. Instead, you could do something like get the top 10 supplies I use in this easy guide that you can keep.

Your Job Should Be to Get People on Your List

And that you can reference or it can be like, get my top six beautiful layouts. And in this, I also provide a list of the Top 10 tools that I use. Now they’re on your email list. And so what I really encourage people to think of once they’re on your email list, sky is the limit.

Send them to that bullet journal, send them to those pencils, send them to your one eBook on it. Sell them after you own something, basically is my attitude. And, the difference between selling your own stuff like you can sell your own stuff because you’re still going to own the email list.

They are still going to give you their emails once they buy from you so it’s okay to sell your stuff. And it’s okay to get them on your email list. But when you’re sending them away to these low dollar affiliate commissions that you have no control over, they can shut down at any time.

Amazon just did. It’s really a poor proposition for you to get people on your site to make $1 maybe and then you never get to communicate with them ever again. And they could have been a repeat customer over and over again.

And the other thing I see is that a lot of bloggers are lifestyle bloggers too. We’re multi passionate entrepreneurs. Many bloggers are like that. And so I get this question a lot, which is, I have a budgeting side of my business, unintentionally.

I was really eager to get a product up. I put a product up and I’m doing super well. So all these people on my list about budgeting, I never send weekly emails about budgeting that is not the core function of my business.

So, people say to me, Well, why do you collect their email address then?

I’m like, Well, let me tell you. Those budgeting people are multifaceted people. And they’re not just interested in budgeting. They’re also interested in making money. And there’s a whole ton of ways I make money off that budgeting list.

Outside of budgeting, and the people who really only want to hear about budgeting and don’t want to hear about anything else I talked about, they just don’t subscribe, and that’s cool. But I get a ton of money from that list not directly related to budgeting.

Add the MiloTree Pop-Up App to Your Site to Grow Your Social Media Followers and Email List

Jillian Leslie 21:41
Hey, are you a blogger or entrepreneur who loves their business, but is a little overwhelmed with all that you have to do in a day? Well, you are not alone. We all feel this way. So I want to share a pop-up tool that will increase your social media followers, grow your email list, build your traffic, and it is called MiloTree.

MiloTree is a pop-up app that my husband David built for our first site Catch My Party. In the four years that we’ve been using the MiloTree pop-up on Catch My Party. Our Pinterest account has grown exponentially to over 1.1 million followers.

And our Instagram has grown to over 160,000 followers. And these social networks now drive millions of page views to our site every single month. MiloTree works to grow followers on Pinterest, Instagram, Facebook, YouTube.

It’ll grow your sales on Shopify or Etsy and it will even grow your email list you can focus on growing one platform at a time or switch between several the choice is yours. MiloTree it’s easy to install. You can do it in under three minutes. It’s completely optimized.

Right now. You can get your first 30 days for free. Just go to milotree.com to sign up for your free trial. If you are not converting your site visitors into followers, subscribers and customers, you need to change your strategy.

To take.com the first step, head over to milotree.com and start your free trial, there’s no risk. And you’ll be joining thousands of other professional bloggers who are already using MiloTree to grow their businesses.

As a bonus, once you sign up, I’ll send you valuable business tips each week to help you continue to accelerate your growth. You can’t be everywhere all the time. So let MiloTree work for you. It’s fast, it’s easy, and it gets results.

So what are you waiting for? Head to milotree.com and start your free trial.

Jillian Leslie 23:53
I love that. Okay. So the thinking is I got my pin on Pinterest with a solution. Somebody clicks through to that pin and ends up on, let’s say, could be a blog post with an intention, it could be a sales page. On that page, I’m serving up my solution. And I’m also I assume is serving up my expertise.

How to Set Yourself Up as an Expert

So it’s less about I’m Jill and I was born in New Jersey, and I’ve got one child. It’s more about, hey, you want to see how I put my bullet journal together, you will see the beauty of what I’ve created. So, you don’t care about where I was born.

You care about the fact that I have skills if you want your bullet journal to look like mine. I’ve proven to you through what I’m showing you that I know what I’m doing. So there is this idea of know, like and trust.

Which is now you’re starting to know me but you don’t need to know personally, you don’t need to know that I’m a chocoholic. Who cares, we’ll get there.

You just need to know that I knew what I’m talking about when it comes to bullet journaling, which I’ve proven to you through my beautiful images through a little bit of expertise that I’ve shown you. So you can say, Oh, I could learn from her.

Monica Froese 25:24
Correct. And so, a lot of bloggers want to go that route, because they have great content out there. And they don’t want it to go to waste. Lots of people enjoy blog posts. I don’t personally but lots of people do. So that is one way.

The key there, if you’re going to go the blog post route is that you really, really have to eliminate the distractions. Because the other thing I see all the time is people forget that they let’s say that on this bullet journaling page that the opt-in is going to be get my six step layouts and the 10 top tools that I use.

Well, on the sidebar, they might have a bullet journaling one on one something else, or a totally different opt-in on their sidebar and then in some people in the header sitewide also have an opt-in, that’s unrelated. They might have a Hello bar that’s unrelated.

And the thing here, especially when you run into paid ads, with this stuff is that I’ll get people that say, well, Pinterest says that 15 people sign up for my email list, but I only have five people in ConvertKit for that opt-in.

And then I go to their site, the page that they’re promoting, and I’m like, well, you ask them to opt-in for this in the sidebar, and so they didn’t know what to opt-in for. They’re just putting their email address in the first thing that pops up that you offered to them.

Where to Add Your Opt-in Forms

And so people forget about that offering them four different ways to opt-in. Unless it’s the same thing like you can reiterate the opt in throughout the blog posts. As a matter of fact, you should. You should have one pretty close to above the fold for that page.

And then again, reiterate it at the bottom at the very bare minimum but not different opt-ins that confuses people.

Jillian Leslie 27:01
Totally. Now let’s do this. Okay, so on this blog post, I’m not talking about me, I’m really talking about me as an expert showing you what I can do and why you want to learn from me and why you want to join my list.

And I have and I love that because it’s one ask, you can ask it multiple times, but it is one ask. And again, this is our philosophy with MiloTree. It’s one ask, and the intention behind when we made it was not that you’re going to put MiloTree on your site.

And then all these other pop-ups, it’s that you’ve got one ask, but again, people can do you know what they do? Anyway, but now let’s talk about this same scenario, landing on a sales page or a page where you the whole purpose is either to sell a product or get somebody on your list.

How does that page look different from the blog post page?

Monica Froese 27:53
Well, the first thing is it’s not going to have the typical sidebar header, none of that. They are not on your own actual blog at this point, they are on a page that is dedicated to do one thing. And one thing only. I do have a type of sales page that does two things.

But we can talk about that. After we get past talking about opt-in on the sales page. So an opt-in page scenario, when I have a landing page, and it’s just to get you to sign up for my email list. I personally use LeadPages.

You can use Elementor on WordPress, you can use a ton of different things, but essentially, your typical, blog header and sidebar, it’s not there it is and you can talk about what’s in the opt-in and why it solves the problem because again, they’re still looking for their solution.

So, you still need to provide them with information as to why they should hand over their email list to get this great solution that you’re offering. But you’re not getting the solution on the page.

Jillian Leslie 28:54
Right.

Monica Froese 28:55
That’s in the opt-in.

Jillian Leslie 28:58
And by the way, it’s that fine line between here’s the box, it’s like you click over on the Pin and there’s just like a sign-up box versus there’s too much text or there’s just a box. It’s like, where is that fine line between I’m giving you enough to tell you what you’re going to get.

That you’re willing to give me your email address, but I’m not overwhelming you with so much information that you’re going to bounce?

Monica Froese 29:26
That is a great question. So I have done everything on the spectrum. I’ve done from literally, here’s a picture of the opt-in and opt-in box, give me your email. I’ve done longer opt-in pages, where I go more in depth about what the solution is but not telling you.

How it’s going to help solve your problem but not telling you what it is. So, it’s a longer page and it has more information about me because I say that like it’s not about me but there’ll be like an instructor section. This is a good example, I have an opt-in page for my Pinterest challenge.

How to Add Information About Yourself to Your Opt-in Pages

And there are a lot of people out there that want to teach you about Pinterest. So in this regard, I need to give some information as to why I’m not like an ordinary Pinterest teacher and what differentiates my teaching from everyone else out there.

So, that’s like a little instructor bio, about my credentials essentially, but in a very nice way and a very talkative way. I guess you could say.

That’s okay because I do you have to position myself as an expert above why you hand over my email to me, why am I not like everyone else, when you search Pinterest marketing. So, there are times that that’s necessary, depending on what you’re talking about.

So, I’ve tried everything from the short opt-in pages to longer opt-in pages to the blog post because that’s on the complete opposite end of the spectrum or you’re actually giving this solution or you’re talking more about the solution but then you’re providing some way for them to opt-in.

Like I said, with like, giving them your tools like you gave them the solution by here are my tools. So, it’s like adjacent to the solution kind of situation. They all can work. However, you’re going to have higher conversions for that email address on the first two options.

The shorter opt-in pages are a little bit longer depending on what the topic is. Those will always give you higher conversions on a blog post, you will get more people to bounce off of a blog post. Pinterest as well.

Jillian Leslie 31:30
Yep. I completely agree. And again, part of it is the fact that this is all optimized for this one action. It’s not distracting. So again, it’s like putting lots and lots of street signs, with arrows saying do this, here’s what you’re going to get.

So, it’s easier to be intentional on those pages. Than say a typical blog posts, even if you are trying to optimize that blog post for that same thing, there’s too much

Monica Froese 32:06
Again, this is also my business model. So I am not monetizing with display ads. I’m not monetizing with Amazon affiliates. That’s not my strategy. So it makes perfect sense for me to get super focused on where I do make money, which is once you get on my email list.

And then of course, okay, so there’s two different ways I do this. There’s the opt-in, whether it’s short. I call them short or long opt-in, either one, it really depends on what problem you’re solving.

Jillian Leslie 32:40
Wait. wait. Just as an aside, where do you think the short opt-in works best? Where do you think the longer opt-in works best?

Monica Froese 32:49
Okay, here’s an example a short opt-in page let’s say I’m offering a printable pack to solve. I know they have a problem that’s going to provide the solution.

Jillian Leslie 33:00
Right.

Monica Froese 33:00
Let’s just say like a homeschooling guide. All these parents just became homeschooling parents they are completely in the dark and you have this great 10 page eBook that really like you’re a teacher, you are an expert on this.

Really opt-in to get my 10 page guide or maybe you’re offering principles like your expertise in grades one and two, and you have this great principle pack that you want to provide to these new homeschooling parents, you know that it’s a great way to get started.

Maybe I know my daughter gets the same type of worksheet every month, she’s in second grade every morning, they have the same type of worksheet that they do to kick off their day and it really solidifies that now.

We’re now at school time. So, it’s like a habit ritual. Maybe you have something like that you don’t really need to talk very much about it. Just display what they’re getting, show it in some sort of visual manner because they’re coming from Pinterest. They’re going to want the visual. Give me your email address.

What Is a Tripwire and How Do I Use One?

Now after they give the email address. You’re going to go to tripwire of course, because I can’t think of any opt-in at this point that I have that doesn’t go to a Tripwire. I can’t think of any.

Now, don’t quote me on that there might be one a straggler out there for a long time ago that if you dig really deep, maybe you could find, but I don’t. I always ask for money.

Jillian Leslie 34:20
Okay and right and let’s just for people who don’t know a tripwire is somebody puts their email address in and boom, as soon as they press send, a page shows up, it leads to a page where it says hey, buy my… let’s say it’s somebody selling this 10 page eBook about homeschooling, boom.

A page shows up and says buy my activity sheets now for a second grader, and it’s $5. Buy this and what you’re doing and by the way, normally this is $15 but for one hour, you can get this for $5. And the idea is you’re teaching your audience to pay for things that you’re providing.

It’s like yes, I sell stuff. This is who I am. It’s helping them. It’s educating them about what your business is about.

Monica Froese 35:22
So, the biggest objection I get from particularly people who are marketing their stuff on Pinterest, is they don’t want to sell they think that it’s–.

Jillian Leslie 35:33
Bad.

Monica Froese 35:35
Yes, selling is not bad. So, let’s just back up here. Remember that when someone comes from Pinterest, they have a problem. You inspire them, you provide a solution. Solutions in this world cost money. People will happily pay you for a solution that will solve their problem. This is called the Economy.

The economy works.

Jillian Leslie 36:04
Right.

Monica Froese 36:06
So, especially women, undervalue their expertise and think that they should have to give or it’s expected that you give everything away for free. That is ridiculous. Somebody who’s an expert in grades one and two. Hi, how much did you pay to be educated in this?

How much time did you put into the classroom? That is a monetizable skill, you should get paid for that you should not have to give everything away for free. That’s ridiculous.

Jillian Leslie 36:34
Absolutely.

Monica Froese 36:34
I can’t say that enough.

Jillian Leslie 36:36
Absolutely.

Monica Froese 36:37
You’re going to get dissenters and you’re going to have to learn how to deal with them. I get people all the time. I just had an email recently that asked me a very in depth question about promoted Pins, and then ended their email with and don’t tell me I can find this in your course you should just tell me.

And my response was literally Yes, this is actually a very in-depth question that has taken me years to hone the answer to and yes, you can find it in my course.

I don’t understand this expectation that a craft that we have an expertise that we have honed over the years that cost us money to get, and we’re distilling it down into an easy digestible format for you to get for a very cheap cost.

Jillian Leslie 37:21
Absolutely, absolutely.

Monica Froese 37:22
There’s nothing wrong with selling.

Tripwires Are a Great Way to Start Selling

Jillian Leslie 37:23
I think, in fact, doing tripwires if you are somebody who does not want to sell because I believe business building is also personhood building. It’s also about personal growth, that it is that much more important for you to push yourself to do a tripwire so that you can start getting used to making money.

And if you can do that $5 sale, that $10 sale and you can get used to see money rolling in. It will hopefully start making you more comfortable with this idea that my skills are monetizable and my skills should not be given away for free, and it feels good when money starts coming in.

So, as a way to train your audience, that you are a business person and you provide solutions that are worth paying for. It also trains you that you are worthy of making money,

Monica Froese 38:26
And 99% of people will happily pay you. And truly if you really break down the numbers, you might like 1% not even 1% are going to be the complainer. But don’t let the complainer stop you. Because your time is money.

Your time is time away from your kids and your family and you should be compensated for that. It’s really just an exchange that is fair. That’s how I see it.

Jillian Leslie 38:55
Okay, so you then as soon as somebody signs up for your list, boom, a product shows up with like a timer with it. It’s like a sale. You can get this for the next hour and 50% off that kind of thing. Act now. Then what?

Monica Froese 39:09
Yes. So, the biggest thing here, and I reviewed oh my gosh, hundreds of funnels if not thousands at this point. And the biggest thing that I see, the number one thing is the lack of connection between the opt-in and the tripwire.

How to Connect Your Opt-in to Your Tripwire

So I get people all the time that will say, I have a 70% conversion rate on my opt-in page which is fabulous, great job, but only 3% of people are buying my tripwire. Is that bad? Probably if you have a 70% opt-in rate, there’s probably a big disconnect.

Or the disconnect is that you didn’t make the connection for them. The product actually might be a great second step to that opt-in, but you failed to make a compelling transition statement to tell them.

Because if you hear often that and you can tell and Facebook ads particularly that someone will sign up for something for free. See the tripwire and say, oh, they’re really charging me for this, that means you failed to make a connection most of the time.

There are some crazies out there, don’t get me wrong, they just want to complain about everything. But if it’s a recurring theme that they think that what you’re offering for free is also addressing that pay for. You need to make the connection for them that it’s different.

And it’s actually an enhancement to the freebie. Because I respond to most of these in my Facebook ad comments and I’ll say, my freebie, whether it’s a training or guide, whatever it is, standalone is valuable. And I gave it to you for free.

I am 100% you will get something what I said you’re going to get out of that freebie, it’s there. It’s true. The tripwire is an enhancement to that and it’s usually a lower end.

When you think about product letter, it’s not going to be your highest end offering. It’s a lower end offering. It’s the next best step after the opt-in. So that’s an enhancement.

Jillian Leslie 41:02
How much are your tripwires typically?

How Much to Charge for Your Tripwire

Monica Froese 41:05
Let’s see, my tripwires range from $7 to 27. And I’m very focused on Pinterest. So tripwire wise that’s a very sweet range to be in. And that doesn’t mean that’s the list price of the product like the one that I sell for 27 on tripwire, it’s a $97 product, but you get $70 off for 20 minutes.

The other thing I see is, the connection has to be made. You have to remember that when you ask someone to opt in to your list, they think they’ve just taken the action that you’ve asked them to take. They don’t realize you’re going to be asking them something else.

Which means everything that’s above the fold is super important. You not only have to let them know above the fold that what they just opted in for they’re about to get in their inbox. You also need to give a visual representation that there’s more.

Then you have to transition it that the more is valuable to what they just opted in for. It’s like the enhancement, and you have to give the urgency and the price savings. So you have to fit quite a bit above the fold because and you also have to remember people are mobile at best it’s dangerous.

Jillian Leslie 42:17
Again, think about it in terms of street signs, like, I feel like the more street signs directing you to where you want them to go. And I don’t mean that literally, but I mean, just what you were saying, which is you’ve got to educate them and every piece needs to build off of what you’ve provided before.

It’s like telling a story. It’s like give me directions. Now you go here and this connects to this because of this. And this connects to this because of this and here’s an image of what you will receive. We tell you what you opted in for is already in your inbox. So that’s done.

Now, you want to continue on your journey, I’ve got solutions for you. Here’s what it looks like, here’s the price. Here’s the savings act now because it’s going to go away. And it’s like, you’ve got to connect the dots for your visitor.

I feel like bloggers make this mistake over and over again, which is, as bloggers, we’re used to just kind of, especially if we’ve been blogging for a while, it’s a little bit like, I’m just going to put stuff out there that I think about, and I’m going to make recipes that I find interesting.

And then see what my audience thinks, maybe they’ll like my cookie recipe. Maybe they’ll like my casserole recipe. There isn’t really a strategy behind it. I feel like bloggers, for example, if you are a lifestyle blogger already, you fallen into this trap, which is well, I like DIY, and I like recipes.

And I like parenting and you’ve already created a situation where focus is not your strong suit. And what you are talking about his focus, so bloggers need to work on focus.

Monica Froese 44:01
And this is the power of funnels, and this is where I feel okay. This is a really great distinction. So I get bloggers all the time that say that I was told, I shouldn’t have multiple topics on my blog, timeout, timeout.

Why You Want to Create Siloed Sales Funnels

I’m not talking about having multiple topics on your blog, what I’m talking about is siloed funnels. It’s like a one to one thing. When I have this, there’s this problem in my personal life, If I solve it, oh, I can make this a product.

The funnel it’s a silo. That’s how I see funnels. That’s how I’m able to have multiple solutions for things that maybe don’t roll up to the master topic that I talked about, but they make a ton of money. And because people are multifaceted.

The problem when you put it on a blog is that then you’re dealing with the fact that when you put multiple topics on a blog they don’t necessarily closely correlate, then you’re dealing with Google not understanding what you’re about confusing people in this multi navigation type way.

But that’s not how funnels are they’re very siloed. And that is why I’ve been able to be successful on multiple topics. Because at its core, when I go to make money on my email list, I’m very clear about how I make money there. So you can choose to not engage at that point. I’m fine with that.

Jillian Leslie 45:33
Yep. I love this. Because again, I think it is taking the old model of blogging and really saying, if this is the way you’re thinking, you’ve got to change your mindset and become siloed if you want to sell solutions to problems. So, now here’s a question.

Can you take a Pin? Let’s say you sell $100 product, let’s say you sell a $250 product and you have a Pin that has the solution and it leads to a sales page and make the conversion on that sales page or do you need to send that person to an opt-in page?

Let’s say get them on your email list, warm them up, and then offer and maybe with like, let’s say the 10 to $15 tripwire so that you eventually get them to the $250 product, or can you get them from zero to 60, quickly? What is your thought about that?

Monica Froese 46:35
I run into this question amongst two distinct audiences, physical product sellers and core sellers. They’re typically the ones that are going to have something that’s above $100 threshold. And if we go down the ecom route of physical product sellers, they always just want the sale.

People Need to Know You to Buy High Ticket Items from You

And I sometimes feel like I’m banging my head against a wall because I’m like, these people don’t know you. And very few people are going to spend that much money with having no idea about your brand. And knowing that your products really great, they’re not going to spend $250 cold for the most part.

So, there are like two things we’re talking about here because if you go that paid ad route on Pinterest, you can retarget with warm audience.

So, you could have a Pin that goes to $250 products and choose to run a promoted Pin to retarget people who are familiar with you, that could convert that’s a great strategy.

Jillian Leslie 47:31
So, just to back up. Okay, so I sell purses, let’s say like, I have some factory in Italy and I make these $250 purses. And I have a Pin on Pinterest for my purse. So it’s not about me, maybe my story is it’s eco- friendly.

And I designed this myself, who knows but it’s a purse and you’re going to look at it, you’re going to go, Ooh, I like that purse. You’re going to click on that Pin. And it’s going to go to a sales page, buy it and it might say eco-friendly. Designed by Jillian who knows what, and people have an option to purchase it.

And you’re saying that people might not be willing to put out their credit card and buy this $250 purse as like a kind of just a one off purchase. They might need to then see this person again. So, now Pinterest knows I’ve clicked on this Pin, I have not purchased it.

So, when I’m on Pinterest again, let’s say I’ve run an ad so that I know somebody has clicked on it. I’m going to show it to them again. And is that enough to get that purchase? Would you say for like a physical product?

Monica Froese 48:40
I think physical product sellers are still falling short on getting people on their email list. In some ways it stounds mean because every major retailer out there wants you on their email list. They make it very clear to you that that’s what they want from you.

A major retailer knows repeat customers are exactly where the money is.

Jillian Leslie 48:59
Totally.

Monica Froese 49:00
So I don’t really understand that resistance, I have a hard time understanding the resistance, a lot of smaller physical product sellers from Pinterest have with building their email list. To me, it’s like a no brainer. You can educate them in email to buy your products.

And now you’re taking out all the noise from the search results because now you’re talking to them on a one on one relationship about your product. Instead of letting them sift through hundreds of Pins of other people who are offering similar solutions.

It just doesn’t make sense to me there are resistance there, but yeah, okay, so remember that people Pinterest is a search engine. So of course, they do have the smart feed which is algorithm driven based on like your previous searches and stuff, but most people are searching in the search bar.

And so, there almost a little bit warmer because they’re already a little bit interested in a solution anyways, but they don’t know your brand when they land on a $250 purse.

Jillian Leslie 49:54
Got it.

Monica Froese 49:55
So it’s going to be a hard sell. It’s going to be a harder sell for sure.

Jillian Leslie 50:00
That’s interesting, because I would say that would be the layup scenario, which is it’s a physical good. I see, you know, I see a Pin, I click on it, I would buy it. So now let’s go to the person selling the $250 course, which is so much less tangible than the purse.

Is somebody going to click on a Pin, land on a sales page. It’s a $250 course I do not know this person, but it is something like Pinterest that I want to learn about for my business. Am I going to buy it then? So likely not.

Monica Froese 50:35
No, likely not. In my experience, and I feel like I’ve seen so many businesses across every different age selling every different kind of product. The direct sale, getting a sale directly from Pinterest from a search cold audience. You’re talking under $100.

Why You Need to Warm Up Your Cold Audience with Emails

So when you’re talking about a core seller, you’re really getting into product letters here. So, how do you bring them in and warm them up to nurture them and into the final sale. So for example 82% of people who take my free Pinterest ads challenge within six months will buy the course which is less than 697.

You can get it. I have different funnels that run different promotions will run with flash sales and stuff like that, but that is the step. So I know the best indicator of a future sale into the higher end course is to get people into the freebie.

Now in between there. I also have a tripwire, I call it the primer, but it’s like a 10,000 foot view into what I teach in the course. So I give them a quick win. So the challenge preps them for all the things they need to have in place before running an ad. The primer gives them one quick win with an ad.

Jillian Leslie 51:50
How much would the primer cost.

Monica Froese 51:53
97 list and tripwire it’s 27.

Jillian Leslie 51:56
Got it. Okay.

Monica Froese 51:57
So with that with that 10,000 foot view, I give them a quick win because they get their first ad up. Their first ad. But that’s not even, that’s still and people who actually follow me through and put up their first ad, know there are a lot more that you need to know than just getting your first ad out there.

Jillian Leslie 52:12
Wait, wait, wait. But you almost don’t know that until you’ve put up your first ad.

Monica Froese 52:17
Right.

Jillian Leslie 52:19
You’re leaving them to recognize how much thing they don’t know.

Monica Froese 52:26
Now, here’s the mistake I made early on, that the free challenge I have, which still exists today, it used to be I taught you a few things. And then I actually showed you how to set up your first ad and what I missed there was people thought once I showed them to set up their first ad that they were great.

They walked away and they’re like, I don’t need to pay for anything because like now I got everything I need. And they didn’t but it was a bad setup. So I stripped out showing them how to set up their first ad. I made them put some money on the table to learn how to set up their first ad.

And then once they do that now they’ve put money on the table so they’re more motivated to follow through in setting it up. Now they set it up and now they realize, wait, I need to know how to read it. I need to know how to scale it.

There’s so much more that goes into it and then they go on to buy my course. And it took me about a year to really iron out understanding what compels people to go to the next level in the product suite. But yeah, a $250 course just like I said, with the purse example.

You could retarget people who have been on the sales page, they’re on your email list, they enrolled in a free challenge. Great, retarget them with that sales page. But a cold audience, no, they’re likely not going to hand over hundreds of dollars without knowing you.

Jillian Leslie 53:45
I love that. I think that is because I do feel like people think I make a court. I know me. I know you should trust me when you don’t know that.

Monica Froese 53:55
Right.

Jillian Leslie 53:55
We overestimate our own. I want to say value or like, I know I’m a trustworthy person, but you don’t know that. So, like I have to show you this. So, inside me I know it. I can’t get you inside me to go, oh yeah, okay, I can trust her.

Monica Froese 54:21
That’s the brilliance of having them on your email list, then you’re giving them a look into who you truly are as a person, if you’re leveraging your email list,

Jillian Leslie 54:28
Right, and I get that. Now, let’s say I’ve got this $250 course how long should I expect it to take? How many emails. Am I emailing you for two years before I’m selling you? Or do you think I can assume that I can get that sale in three emails. Like what is your feeling?

And I know not every course is the same and not every audience is the same but you’ve seen so much from a high level. What do you see in terms of nurturing that relationship?

What Type of Buyer Are You Selling To?

Monica Froese 55:02
Well, there’s really two types of buyers. Depending on how granular you get, you could say there are four, but we’re going to go with two. And they’re going to be the people that we’re talking about higher end stuff they are the impulsive, people who don’t need a whole ton of convincing.

And they really want to get into this now. So, they’ll go through your first three emails, and they’re ready to buy. But then you have the people, like I said, that will sit on your list for six months. And this is the biggest mistake marketers make is they think those people are cold and dead to them.

And time and time again, I have exposed these people to the same launch campaigns they didn’t buy. There could be so many reasons why they don’t buy maybe it wasn’t the right time in their business. Maybe it wasn’t the right time in their life. It was not a business product.

They didn’t have the money and now they do. People are still watching and waiting. They’re not necessarily dead in terms of making a sale. So there’s really just two different types of buyers but the problem is to catering to one or the other. You’re going to lose sales.

So, you really have to come up with a system to cater to both. You want to hit people that are motivated and ready to buy right away. And you start that with the tripwire. And a lot of people who don’t buy the tripwire.

Simply, they’re not motivated to buy right away, they need a little more convincing. I also get people who think that they can’t offer their tripwire and an email sequence I do all the time.

It’s called conditional tags, you filter out people who bought it, and you only send it to people who didn’t. Reoffer it! Reoffer it!

Jillian Leslie 56:25
How often do you do that? How often?

Monica Froese 56:30
It varies. Part of it for me can be simply a bandwidth issue too. I have a lot of products and I can’t be selling all the products all the time. So this is something because I have a lot of products that we’re working on getting.

We’re trying to get monthly flash sales going now where we have a theme of the month, so like this product is highlighted and it’s going to go back to tripwire price for three days, and we sell it to people who haven’t already bought it.

Honestly, how often you re-offer your tripwire, especially when you’re starting and you only have one or two products it’s going to be something you’re going to have to test. I would absolutely reoffer the tripwire in the first or second email. Absolutely. I think that that is the smartest thing you could do.

And you just filter out people that already bought it. So they’re not getting the same offer again. But there’s no reason why you can’t do that. I get people who say, but I gave them a 20 minute countdown and they didn’t buy it, so I can’t re-offer it at that price.

Why? It’s your product you can do whatever you want.

Jillian Leslie 57:33
Absolutely. It’s funny. I was at a conference recently and I thought this was really insightful again. I feel like the theme of our talk right now is this idea that we see the world like I know I’m trustworthy, but you don’t know I’m trustworthy. But I weirdly think you should know that about me.

I get you on my email list. And now I think to myself, okay, you’re at the glitzy top of my funnel. And I’m going to try and move you down my funnel. But guess what? You’ve got a full life. From your perspective, you could be popping in and out of my funnel through, say six months or two years.

And to think that you know where you are in my funnel. And I know you should follow this specific path to get to purchasing is crazy, because you might for three months, totally forget who I am. And then I send you an email that somehow connects with you.

And all of a sudden you’re like, “Wait a second, Oh, I remember her.” And hey, I might be interested in that. So you’re continually as the consumer popping in and out of my funnels, you’re not going linearly through the funnel I have set up.

I might assume like, oh, here’s where you are that I’m so top of mind to you. We’re so busy. So therefore reorienting people, like reminding people who you are reminding people like what you do is super important because again, people are busy. They’re in their own lives.

You’re a very tiny part of somebody’s life. So for example, in my emails, I always say, Jillian, and then I do like a pipe. And then I say MioTree, because if I read Jillian Leslie, or Jillian Tohber Leslie, you might know me.

But chances are how many emails do you get from some random person that is tied to some random list you signed up for? And you have no idea when you signed up for that list? You have no idea who is this person?

So the more again, it’s like the more reminders The more you can orient people to figure out oh, you’re the Pinterest expert. Oh, right. I remember learning about you last year.

And so it’s like, again to getting out of ourselves and seeing it from the perspective of the busy person, who has a million things going on in their lives, I feel is so valuable. It shrinks us down in our own eyes, and really puts the focus on how can I serve you and touch you where you are?

Monica Froese 1:00:25
Yeah, give them what they want, not what you think they want. It’s just true. We think that people care a lot more about us than they do, especially when they don’t know us. It’s not a bad thing.

Its just people are busy, and they need help with x thing and you have the solution. So make it about them.

Jillian Leslie 1:00:47
Absolutely. And if they move on after they’ve gotten their solution, Godspeed, like you’re not going to be best friends with them. So it’s okay to say here’s my solution. Like let’s say, I’m that teacher and I understand I teach first and second grade.

Well guess what, at some point, that that kid is going to be in fifth grade, and you’re no longer relevant or maybe you’re in high school or whatever, and that’s okay. So you provide this service for this person at this specific time.

You go in and you, you say why I am the best person to solve your problem now, and hopefully I can make money off of that because I’m providing a real service. And then Godspeed, like it is.

And I think too, as women we get all confused in terms of relationship building, and instead of it being like, this is a transaction which is not a bad word. This is a time and a place where I can provide help for you and that’s it.

And I am going to continue to remind you why my solution is the best, but if it’s not working for you. That’s okay. Like you say you’re fine if people opt out of your email list. More power to them. You don’t have to be their best friend.

Monica Froese 1:02:08
Exactly. Yep.

Jillian Leslie 1:02:10
So okay, so for email, let’s just talk briefly about this. So you’re saying it could be that again, because people are popping, let’s say, in and out of your sales funnel for you, you could get the sale even in nine months or a year, because it connects with that person at that time?

Monica Froese 1:02:28
Right. Actually, I’m continually astounded by how many people end up, like will email me and say, I’ve been looking at your course for a year and now is the time. And a lot of people would have written them off, maybe even clean their list and they would have been goodbye.

You just never know. There are lots of reasons why people are not ready to buy at the time that you think that they’re ready to buy. Another objection I hear a lot from people is a sales email. So they think, if you’re selling a course and you’re doing a flash sale for it, oftentimes you re-purpose emails.

You Can Repurpose Your Email Sales Funnels

I’ve had a copywriter rewrite my whole series, you bet I’m not just sending it once, where your open rates, maybe 20, 25%. 30 if you’re lucky, so that means a whole ton of people didn’t see it. I have, as someone who sends a lot of sales emails, I often feel like oh my gosh, I’m sending this email again.

And I start feeling bad about it. But as far as I know, I have not had one person say, I got this email six months ago. How dare you send it to me again? Never.

Jillian Leslie 1:03:30
Okay.

Monica Froese 1:03:31
Never had it happen.

Jillian Leslie 1:03:32
I just have to stop for a second. I think that is brilliant. And I haven’t really thought about that even in my own business. I love you. So you are taking let’s say even a series of emails and resending them or are you kind of cherry picking and like reconfiguring?

Monica Froese 1:03:47
Sometimes, honestly, especially in flash sales, we just straight up repurpose the emails. Other times there could be different. For example, my Pinterest course, Pinterest changes. So there might be another relevant point that we’re trading now.

In the intro I’m always growing and expanding and learning new things. So there might be something else I learned that I know will be more compelling but the core content of those emails and the structure is the same.

And we change the titles of the emails, obviously you want to do that because you want to see if you had a 20% open rate, maybe you can get a 30% open rate by making a small tweak.

So, we do things like that, but the core content is reused often and it’s hard even for me because I think, oh my gosh, people are going to hate me for this because they’ve already seen this but they haven’t.

Jillian Leslie 1:04:36
They’re too busy.

Monica Froese 1:04:38
They’re too busy. And the last time you launch they might just not have been ready for what you’re offering or they just weren’t ready. This is not just for courses, it’s for even your products.

A new homeschooling mom and the current crisis that’s going on might have opted in for your list thinking like okay, they need to know all the things to educate their kids. I found it was too hard. I was like, wow, I really stink at this kind of let it go.

And then a few weeks later realized, okay, no, you know what, I need to go back to that resource she offered me, it would really help right now because they didn’t know what they were getting themselves into. So your trip wire might have showed up for them.

And they’re like, I don’t think I’m going to need that. Isn’t the teacher going to provide that? And then they realize three weeks later, like, man, I can’t follow along with the teacher. I just need to like do our own thing. That pack that would be really helpful.

Let me go find that pack that I had, that was presented to me three weeks later, and you would have thought, Oh, you offered it to them once they’re obviously not going to buy that is just not the case. You can’t just offer something once to people. I’m astounded by how many times that happens.

Jillian Leslie 1:05:45
And nobody has ever emailed you saying I got this email before.

Monica Froese 1:05:49
Nobody ever and if they did, I probably laugh to be honest. Yeah, like okay. But you know, there’s like 18,000 people I sent this email to so, if one person complains whatever.

Jillian Leslie 1:06:03
I love that. Okay Monica, how can people reach out to you. I just love you as a teacher. I always I do. I feel like we are very like minded the way that we think about business and I always go away with gems I’m sitting here I take notes.

So how can people reach out to you. How can they get on your list? How can they get more? What is the best way?

Monica Froese 1:06:31
Everything right now is centralized under redefiningmom. com. We’re actively building out monicafroese.com. So, by the time you listen, it might be live.

Jillian Leslie 1:06:31
Okay. Spell it out for people.

Monica Froese 1:06:43
Monica Froese is M-O-N-I-C-A and last name is F_R-O-E-S-E looks like froze, but it’s not spelled like froze.

Jillian Leslie 1:06:51
Okay. Alright.

Monica Froese 1:06:54
But regardless, if you go to Redefining Mom, we will link off to the new site too. So right now everything’s centralized under redefiningmom.com. And pretty much you can find all my products there and easily sign up for my list right there on the homepage.

Jillian Leslie 1:07:07
Awesome. Well, Monica, it is always such a pleasure to have you on the show.

Monica Froese 1:07:12
Well, thank you so much for having me. I always love being here too.

Jillian Leslie 1:07:14
I thought that was a jam packed episode. I hope you guys did, too. My biggest takeaway is this idea that you figure out what problem you can solve. And then you can offer your audience different solutions, almost as if they’re climbing stairs.

So, you’ve got your beginning solution, your intermediate solution, and then your final bigger solution, and you can price them accordingly. I think that is truly, really interesting. I think it’s a great way to serve your audience. And I think it’s a great way to monetize.

Remember, for those of you who are ready to start your blogs during this time, we’re here to help you. We will set you up right. Please head to milotree.com/blogstart.

And also, if you’ve got any questions, if you want to just reach out and tell me how you’re doing, you’ve got guest suggestions. You’ve got thoughts about the podcast. I would love to hear from you. And I will see you here again next week.

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