In this rebroadcast episode of The Blogger Genius Podcast, I had the pleasure of speaking with Lauren Litt, a social media coach. Lauren helps people overcome their social media anxiety and achieve real results.
Lauren shares some valuable insights on why some people don’t like Instagram and how to overcome these concerns.
She suggests getting more educated about the platform and implementing grounding habits to protect oneself from the dopamine rush. She also emphasized that follower count doesn’t determine business success and that focusing on real conversations and connecting with your desired audience is key.
Table of Contents
The Importance of Being Authentic on Social Media
As the host, I add that if you want to grow a business, you need to be where your audience is, even if you don’t personally like the platform. I compare it to niche blogging, where some may feel confined but need to focus on a specific niche to make money.
Lauren agreed, stating that running a business often involves doing things you don’t want to do. She reveal that she herself doesn’t like social media due to past negative experiences but helps people who feel the same way because she believes they have important messages to share.
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Experiential Marketing and Personal Connection
Lauren also discusses the importance of experiential marketing and personal connection in attracting clients. She believes that people want to work with authentic individuals who show up as themselves. She also acknowledges that while there is a wealth of information available online, the value of paying for a course or coaching lies in the personal connection and trust that is established with the instructor.
Tailored Approaches to Social Media
When it comes to social media content, Lauren suggests focusing on the main feed, using carousels, going live, and sharing behind-the-scenes moments in stories. She explains that while reels can help grow followers, they are not as effective in driving clicks and conversions.
Building Connections and Community on Social Media
Lauren and I also discussed the importance of building connections and community on social media. She emphasizes that social media platforms are primarily meant for deeper engagement and relationship-building with the audience. While sales can happen on Instagram, she highlighted the value of having a newsletter list to further nurture and convert leads.
Using Social Media to Drive Sales
Lauren shares her own experience of working with clients who were not equipped to effectively capture leads and convert them into sales. This led her to expand her company and focus on online marketing strategies that move people from social media platforms to email newsletters, where the real profit can be generated.
The Power of Engagement
Lauren also provided a three-step process for daily engagement on social media: review, respond, and reach out. She encourages entrepreneurs to take just five minutes a day to review their social media accounts, respond to comments and likes, and reach out to new circles of potential customers.
Taking Action and Making Personal Connections
I admire Lauren for her practical strategies for selling digital products. I believe in the importance of taking action, even if you don’t have an existing audience. I suggest going door to door, joining Facebook groups, and engaging on Instagram to make personal connections that can turn into loyal fans and customers.
Connect with Me
Finally, I want to invite you to connect with me. Visit milotree.com to read testimonials from real people who have achieved success selling digital products with the help and guidance of my team. Schedule a call with me by visiting milotree.com/meet. I’m excited to meet you and help you grow your business.