#238: How to Rank for Low Competition Keywords to Get More Traffic

Wondering how to rank for low competition keywords to get more traffic?

I have Brandon Gaille on the show from The Blogging Millionaire and RankIQ. Brandon has been teaching bloggers how to grow their traffic for years with his podcast, and now with his tool, he helps bloggers identify keyword opportunities to explode their businesses.

Here are some of the topics we dive into:

• How a health crisis turned Brandon into professional blogger
• How he identified an opportunity for traffic, and started sharing about it
• How the key to traffic success is low competition keywords
• How RankIQ helps you identify these keywords
• Why you don’t want to keyword stuff
• Why you don’t want to spend time on posts you can’t rank for

If you are looking for rapid blog traffic growth, this episode is for you. Enjoy!

Show Notes:

• MiloTreeCart
• MiloTree Pop-Up App
• Become a Blogger Genius Facebook Group
• All Blogger Genius Podcast Episodes
• Leave a Podcast Review on iTunes
• MiloTree on TikTokMiloTree
• Clean Eating Kitchen
• The Blogging Millionaire Podcast
• RankIQ
• Brandon Gaille
• Rank IQ Review and Tutorial
• Catch My Party

*Some of these links may be affiliate links.

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Intro 0:05

Welcome to The Blogger Genius Podcast brought to you by MiloTree. Here’s your host, Jillian Leslie.

Jillian Leslie 0:12
Hello my friends. Welcome back to the Blogger Genius Podcast. I’m your host, Jillian Leslie. I’m a blogger, serial entrepreneur, many of you know that we at team MiloTree have launched MiloTree Cart, which is an easy payment tool for you guys to sell digital products.

I had to share this interesting tidbit if you listened to Episode 235 with my friend Carrie Forest from Clean Eating Kitchen, she emailed me yesterday, and I just wanted to share.

She said, “Hi, Jillian, I did a big push of my recorded Clean Eating workshop and made over $400. I love adding this extra revenue stream to my bottom line. Plus, offering value to my audience.”

This was just a recording of one of her live workshops, and boom, she went back to her audience and sold it again.

And with a couple of emails was able to make $400 This is my hope for you. This is why we built MiloTree Cart. If you want to get started selling digital products, I recommend you start like Carrie with a simple one hour paid workshop.

And if you go, “Oh no, I don’t have an idea.” No problem. Go to milotreecart.com/workshopidea and get my worksheet to just help you come up with your idea.

Today on the podcast, I am interviewing my friend, Brandon Gaille, you might know him from the podcast, The Blogging Millionaire, where he shares real actionable tips to grow your traffic. He also has come out with a product called RankIQ that many of you use.

And we get into why it is so useful for finding low competition keywords that you can rank for. That is the strategy he has used to grow his blogs to the millions. And he shares his story of how he went from disabled really sick, to blogging, to teaching and now to RankIQ.

How to Rank for Low Competition Keywords to Get More Traffic

If you’re trying to grow your traffic, I highly recommend this episode. So without further delay, here’s my interview with Brandon Gaille. Brandon, welcome to the Blogger Genius Podcast. It is so nice to have you.

Brandon Gaille 2:27
It’s nice to be here.

Jillian Leslie 2:27
I have been a fan of yours for a very long time. I think you started your podcast way before I started mine. Because yours I discovered and I was like, oh, there are some blogging podcasts out there and started listening. So, I have been a fan for many years.

Brandon Gaille 2:43
Yes, we’re one of the fewer podcasts with you and I still standing and consistently putting out content. A lot of people will start it for a while and then they’ll stop doing it. And I know ProBlogger had one of the top blogging podcasts for a while but like three years ago, they just stopped completely.

Jillian Leslie 3:05
You and I were the last standing.

Brandon Gaille 3:09
Yours, mine, Eat Blog Talk are couple of the three that have been doing it consistently for several years.

What Do You Like About Podcasting?

Jillian Leslie 3:16
Yes. And can I asked you as a podcaster what do you like about podcasting?

Brandon Gaille 3:22
I like teaching, yours is interview based. And you’re pulling out the tips and tactics and having a conversation. I’m a little bit more introverted.

And so mine I decided to not do interviews, and just focus on teaching specific tactics that are less than 10 minutes so that a blogger can go in there and listen to his show and have something to take back to their blog and then apply that.

And teaching these different tactics to help bloggers get better rankings or better success. That’s what it’s all about.

Jillian Leslie 4:05
I agree. I feel like for me, I’m a lifelong learner. It’s what gets me up. And so being able to hear from people who are doing interesting things is so fascinating for me, or to hear how people have grown big businesses or whatever. So I feel like I’m learning along with my audience.

Brandon Gaille 4:25
Absolutely.

Jillian Leslie 4:26
So let’s talk about your story. You start blogging, I read about you and you’ve had a variety of different kinds of businesses, but that you got into blogging, and it really connected with you and you’ve been able to grow really big blogs or you’re really big blog.

Can you share how you got into blogging and what this experience has been like for you and then we’re going to get into the tool that you created to help other bloggers.

Health Problems Lead to Blogging Success

Brandon Gaille 4:53
It really started with my health having problems. So in my mid-20s, I had a very successful multimillion dollar company that we had a bunch of different content websites that were tied into affiliate programs. And we were getting those to rank in the first position of Google for credit report, credit cards.

And then I started to have these different health problems pop up. And within about a year or two, I started losing the ability to think and my mental cognition was starting to fail. And my two partners pushed me out of that business.

And within two years of getting pushed out of the business, everything that I had made, had gone to zero. I was hanging on to the fact that I was so successful in business, but I wasn’t coming to terms that I didn’t have the mental ability to make good decisions.

So, when you tried to invest in a small business and run it, when your brains is not there, it can go bad pretty fast. So within two years, I went to zero and fortunately, I met my wife to be at that time and she was there by my side trying to help me get the right doctors to figure out what was going on.

Jillian Leslie 6:14
What was it you were diagnosed with, because I’m sure the audience is going, “What is this?”

Brandon Gaille 6:21
About two years of seeing 100 different specialists having every test you can think of from bone biopsies to all kinds of weird tests to everything that I could do for my brain to my kidneys, you name it, they were just trying.

They knew that my health was fading fast, but they couldn’t figure it out. And one doctor was kind of on the fringe. And he identified me as having a rare form of what’s called dysautonomia, where basically your fight and flight system is super responsive, over responsive and causes all types of issues.

But the root problem that it was causing my mental ability to be disabled at that point, was that I was being woken up in little short bursts, not enough to get up out of bed, but hundreds of times through the night, so I wasn’t getting any sleep. And I had basically a six year sleep deficit.

And I think anybody knows, once you go without a couple of nights’ sleep, it’s hard to even drive a car better yet do anything else. And to go six years, I got on the right medication group, and started sleeping close to 20 hours a day for a good period of time just to catch up. And fortunately, my mind came back online.

And it took me another two or three years to be healthy enough to start my own business. And I got back in it, just SEO services and how to being a consultant ended up having one employee.

And after a year or two it just wasn’t stable enough because if something happened to me again, my family wouldn’t have financial stability. If I wasn’t there, that goes to zero.

And one evening, at the end of the workday, my employee came to me and asked me for advice on their blog. And after reviewing their blog, that’s when I was just like I need to do this.

So, I set out I guess took about three months of just looking at the highest traffic blogs on the Internet. Back then there was this thing called Alexa ratings. And you can see the top 100,000 websites based upon Alexa rating. So, focusing on the top 20,000.

And I looked at all the different blogs and how they were getting traffic. And once I was done with the research, one thing stood out above them all. And there were these really poor design websites with thin content. So content, like 200, 300 words for blog posts, not doing a great job covering at all.

Discovering the Power of Low Competition Keywords

But they were getting a tremendous amount of traffic. And what I noticed was everything they wrote on were these low competition keywords that the other blogs were not going after.

So they could rank number one on Google with poor content, and never have to worry about being out ranked because no one else was writing these words. And that was the aha moment for my blog. And I launched it in 2013 in April. And I started with 60% of my posts being on low competition keywords.

And within four months, I was at 100,000 monthly visitors. And then at the 12-month point, I did a deep dive on my Google Analytics and identified that 98% of my traffic was coming from the 60% of the posts that I wrote on low competition keywords.

So at that time, I was completely all in and I increased it to 90% of my posts being only on low competition keywords and I kept that up. And we passed a million monthly visitors about a year later, and ended up expanding to two more blogs applying the same principles.

And even as the blogs have grown to high domain authority, my brandongaille.com I think is 78%. Even when it’s high domain authority, I still am going after the low competition keywords, because these are the ones that my blog can rank number one for, as opposed to number eight for something that’s higher competitive.

And the difference between a number one and a number eight ranking is 10 times the traffic. And also, if you’re doing it for small business, you’re going to get 10 times that conversion rates.

Number one, number two, number three, that’s where you want to be. So, even if you’re an established blogger, you want to go after those low competition keywords, because you’ll be able to rank for those.

And sometimes within weeks have that number one listing and not have to worry about always getting outranked by someone else trying to do a better job.

Jillian Leslie 10:57
That’s funny. Our site that we started in 2009 is called Catch My Party and we have user generated content. And what we learned very early on was we wouldn’t rank for number one for mermaid parties, because we couldn’t compete with Party City and Target and all of these sites.

But we could rank or what we were ranking for was “mermaid rainbow second birthdays,” that it was the longtail keywords and because we have a lot of content, it was all of those little teeny things that we could rank for that gave us a lot of traffic. So that was our strategy as well from the get go.

So I think it feels counterintuitive, which is I want to rank for apple pie, I have the best apple pie recipe. And it’s like, no, no, no, you get to go after whatever. And this is where having a niche can really benefit you.

Blogging Advice: Don’t Waste Your Time on Posts You Can’t Rank For

Brandon Gaille 12:03
Absolutely, do you want to know your niche? Do you want to go after the things that you can definitely rank for and rank for easily high up in the Google rankings? As I said, number one, you’re going to get there faster.

Last thing you want to do is to spend time on writing that apple pie post and spend money on the photography and getting it all perfect. And getting no traffic. It’s just a waste of time. And at the end of the day, bloggers, we only have so much time.

And most of us we’re working from our house. It’s just us, we’re writing the blogs, we’re making the images, we’re putting up the Pinterest pins, everything is being done. And the last thing you want to do is invest all that time in a high quality posts that you never will rank for.

Jillian Leslie 12:46
Absolutely. So let’s talk about you leaning in to creating blogs. So this guy asks you can you help me on my blog. You go wait, I see an opportunity here. You start building your own blogs using low traffic keywords that you could rank for quickly.

And then you decide you’re starting your podcast. And then how does RankIQ come into that?

Selling an SEO Course for $499 and Finding Success

Brandon Gaille 13:14
What happened is I started my podcast. And as I was building a group of people that were following me, I offered a course. And if you’d like my podcasts, you liked what I was doing then I had this course for $499.

And as people were coming into the course, the big thing that I wanted to teach was my process for identifying low competition keywords, because that’s where I was getting the majority of my traffic.

And I started getting feedback from about 50% of the people taking my course telling me that they just can’t figure out how to do this. And they don’t understand how to work the tool or to do the calculations that I’m doing.

So, I kept on going back and making it better and simplifying it. And after two years, I got it down to these small five minute modules like seven of them. That just simplified it that made it real easy with the equations that had a spreadsheet, you just drop it in.

But still to 50% of bloggers it was just too complicated. The problem there is the majority of the keyword tools at that time, you have to do these calculations.

And what happens if you don’t do the calculations, you end up just looking at the keyword volume on the initial search and you’re not actually going into the analytics of the top 10 rankings and seeing how many backlinks they have.

There’s all these other things you have to do. And it just overwhelms them because most bloggers aren’t technical, and most SEO tools are made for SEO experts that are working for Fortune 5000 companies because that’s where they get most of their money from.

And bloggers they’re not willing to separate themselves from hundreds of dollars because they don’t have it. And so there’s not a lot of effort into making it simplified. They’re tailoring it for that type of audience.

How and Why Brandon Built RankIQ to Help Bloggers

So at that point I just said there’s got to be another way. And that’s when I started laying out the foundation of RankIQ, where I would create a system where I would be able to find all the low competition, high traffic keywords for the different niches, and handpick them, and then run them through my algorithms, and score them in a simple way.

So that a blogger doesn’t have to be overwhelmed or have user error because they’re focusing on the wrong things, or just have to spend 100 hours finding enough keywords for a year’s worth of a planner.

Instead, they could go to a place, they could choose their niche. And once they choose their niche, they’ve got a list of all the low competition, high traffic keywords, and all they have to do is choose one and start writing their posts. So that was the initial foundation that I wanted RankIQ to be.

And at the same time, I was using a content optimization tool called Clearscope, that was really cutting down the amount of time it was taking to write a blog post. And it would give me the topics by putting my keyword and give me all the topics that Google like the most that I should cover in my posts.

Which allowed me to make an outline pretty quickly, and then cover everything that I need to cover and have the most comprehensive content out there for that keyword. So I cut down the time I needed to write. And also it was giving me more rankings and more longtail rankings.

But at the time, the lowest price for that that service was $399 a month. Today, they moved it down to $199 but still way too expensive. So, I wanted to have the keywords there that people can choose from.

And I also wanted once they choose a keyword to be able to run a report that shows them the topics that they need to cover. So they can quickly come up with an outline, and then have a content optimizer that grades them based upon how many topics they covered.

So, if they’re not covering enough topics, they can easily cover a few more topics to get that grade high enough to make sure that they can compete with the other posts on the first page rankings.

Get The MiloTree Blog Post Checklist for Optimizing Blog Posts

Jillian Leslie 17:22
I want to take a quick break to say that since this episode is all about working smarter when it comes to creating blog posts, if you have not grabbed my blog post checklist I recommend you do, this will help you as you outline and structure your blog posts. So you can grab that at milotree.com/blogpostchecklist.

Jillian Leslie 17:46
And now back to the show.

How Does RankIQ Work?

So let’s talk, I want to talk about two things, I want to just walk through the product like I wanted to talk about, say, my use case and how I came up with something using your tool and how we wrote the post.

And then I want to talk about how people need to use your tool for success. And some of the pitfalls they can fall into if they’re not really being intentional in their writing.

So for example, we just wrote a post on Catch My Party, and I used your tool. And I saw that there was an opportunity for minion cake. So minion parties are a big deal and Catch My Party. And there’s no blog posts necessarily that’s really doing well for minion cakes.

And we have so many photos of minion cakes. And we decided to do a round up. And what I did was I went into RankIQ, I noticed that this was a low competition keyword, I ran the report by clicking the button to run the report and it lists out maybe 150 keywords, topics, that kind of thing.

And I know I can download that. And then I give it to my assistant. And I say go run with this and use the topics you are providing to guide us in our content creation.

And we’ve had tremendous success using this tool, using this guide as a way to say oh, we need to cover this aspect of minion cakes that we would never have thought of. But because you provide that to me, I know oh, here’s how we outline the post. Here are the main things we need to hit.

Here’s the length of the post that kind of thing like you give me tremendous guidance in the writing of the post.

Brandon Gaille 19:47
Yes, everything is laid out to be very simple. And it’s also laid out to keep new users or people that don’t understand blogging, maybe it’s their first time they’re just getting into it. To not make the mistake of just stuffing a bunch of keywords into an article.

Why You Don’t Want to Stuff Keywords in Your Blog Posts

Jillian Leslie 20:06
Can we stop for one second and talk about what that is? So back in the day, Google was not sophisticated. And people found ways to game the system by stuffing keywords like making them invisible to readers. But yet they were on the page. And there were lots of ways to manipulate the system.

And one of them was keyword stuffing, Google got smart and said, “No, no, no, you can’t do that anymore.” So, would you speak to what keyword stuffing is and how people can avoid that.

Brandon Gaille 20:38
Keyword stuffing is when you’re just putting in keywords to reach maybe the minimum amount that should be used, or just trying to put a bunch of longtail keywords in there so that you rank for it. But you’re actually not creating content around those areas.

And almost 99% of the time, if you read your post, after you did this, it would sound completely unnatural, it wouldn’t make sense, just like these words are just getting stuck in there it wasn’t naturally written.

What you want to always do with any posts, no matter what tool that you’re using, you want to come up with your outline based upon the topics you want to cover.

And then you write your posts on those outlines. And you’re not just taking your post that you’ve written and then saying, “Okay, I’m going to stuff all these posts in there.”

And a lot of new users that use some of the other tools out there, it’ll tell them this keyword on average is used 11 times in the posts on the first page of Google. And they just take that word and they make sure that it’s in there 11 times, and it just doesn’t come across natural.

And that can lead to signals that the keyword ratio is off. And then a human element will come in once the Google algorithm tags it and they’ll read your posts. And say yeah, this is keyword stuffing.

And I decided early on because all the other tools out there are made by software engineers. And there’s no tool out there that has legitimately been made by a blogger, the closest thing would be Neil Patel’s tool, because he’s had a blog.

But the majority of them when it comes to telling you the amount of keywords for content optimizers, they’ll actually tell you, this is the recommended number of times, whether you’re using a plugin for SEO and WordPress or using an actual content optimizer tool.

So what I decided to do was not put any recommendations of the number of times so that people wouldn’t get confused and try to put that in there. In addition to that our Grader only gives you a positive score, for the first time that you use it.

So, if you were to try to put a keyword in there three, four times, or nine times, your score is not going up beyond that that first time. So, you’re getting scored based upon the number of topics that you’re using overall to make that post comprehensive, as opposed to the number of words that you’re placing in there.

But no matter what tool that you use, you’ve got to remember, create your outline first, from the topics or keywords that your tool is telling you to cover, and then use that outline to create a post.

And if you use a grader after you create the post, then don’t just stuff a bunch of extra words in there to reach your grade. Look for the topics that you did not cover and create a paragraph of content on that topic.

And that’s going to give you not only a better chance of ranking, it’s also going to allow you to cover more longtail keywords. And when you cover additional topics and longtail keywords, you have the featured snippet that makes up a lot of SEO traffic that comes your way.

And pretty much 95% of all feature snippets are paragraphs between 40 and 50 words in length.

So, if you’re constantly creating these 40 to 50 word paragraphs on these new topics, not only will you be doing everything the right way, and creating better content for the user experience, but you’ll be putting yourself in position to rank for featured snippets for all these different longtail keywords.

What Is a Google Featured Snippet?

Jillian Leslie 24:21
And let’s just for my audience, explain what the featured snippet is. That’s the thing when you do a Google search, and it shows up at the top, usually with a question and an answer right there. And that’s important real estate, if you can get it.

Brandon Gaille 24:37
Yes, the link is right below the answer. And what happens is it drives a lot of traffic. It’s referred to as position zero in the SEO industry. And Google actually calls it position number one with their employees.

But it’s what shows up as a feature snippet, which is a quick answer. And some people will take that answer and be done with it. But there’s a big portion of people that will click into your website because that link is right there. So it drives a lot of extra traffic.

Jillian Leslie 25:06
And can you explain so your grader means I write my post, and then I copy it. And then I paste it into the grader because I haven’t used that feature. And then you’re going to score my post on how well I’ve been able to cover these specific topics that you’re recommending. Is that the correct way to describe it?

Brandon Gaille 25:31
I’ll go ahead and walk through how RankIQ is used with a travel blog for example, that’ll help people understand it. So a travel blogger that is a Texas travel blogger, they log into YouTube, and they log into RankIQ. And then they’ll go in and they’ll choose from the drop down the travel, Texas category.

And travel Texas category has approximately 2,400 keyword phrases that are low competition high traffic. They go in there and they pick out one that’s on things to do in Houston. And next to things to do in Houston, there’s a button that says “Run Report”.

They click that run report takes two minutes to generate the SEO report, that SEO report shows up it gives you the recommended content grade that you want to have on the top and the recommended word count.

Word count is not a factor with the Google algorithm but it gives you an idea how comprehensive that post needs to be. A question/answer post or a recipe post might be between 500 and 900 words, whereas a post on SEO tips is going to be close to 5,000 or 6,000 words.

That gives you an idea of how much work it’s going to take. Sometimes, when you run a report on a word, you might say, this is more work that’s cut out for me. Or at the same time, you might realize, hey, all the other posts are doing 500 to 700 words.

I don’t want to overdo it here, I want to get straight to the point, give them the answer, because that’s what Google is scoring highest and pushing people up in the rankings.

Underneath those two recommended scores are the topics to cover ranked by most important and for that things to do in Houston, they’re going to see anywhere from 50 to 70 places and attractions that are covered by the top ranking posts in Google for things do in Houston.

And they’ll take that and quickly turn that into an outline of all the different attractions that they’re going to cover in their list post. In addition to that, it has another section which has a title analysis. And it tells you the keywords that are used the most in the top ranking titles.

Whether you use our tool or you do it by hand, it’s really important to determine the frequency of keywords, because these keywords typically have the highest click-through rate. And the click-through rate is a main factor of the Google algorithm. And by using those words, it gets people to click to your posts.

Number one, you have to get the algorithm to index it. Number two, you got to get the keywords for people to click on and then you’ve got to answer their question and get them on your posts.

And ideally, have the back out to Google and go search for something else. Because that shows Google that you answer their question and gave information.

Jillian Leslie 28:26
Exactly.

Brandon Gaille 28:27
At that point, you have all the information to create your outline, you take that outline that you created from those topics for things to do in Houston, you write your post. When you’re done writing your posts, then you drop it in the content grader. Content grader will grade you to an A++ down to an F.

And if you’re at A++, or you’re at the recommended grade that you need to, you’re ready to go. And you can publish that post. If you’re not quite there.

On the right hand side, it will tell you the other attractions and things to do in Houston that you haven’t covered in that post. And then you can cover those with another paragraph. And that way, you reach that target grade. And then at that point, you can publish your posts.

But that’s typically how it works. It’s kind of just an all-in-one simple flow that takes you from choosing your keyword to finishing out your post so that you have the best chance of competing with the most comprehensive post for that specific topic.

Jillian Leslie 29:28
For me, what you do is you raise things that I wouldn’t have thought of. So, let’s say we’re doing adult party themes, which we’ve used it for.

And it will say scavenger hunt, and when we’re brainstorming let’s say we didn’t think of scavenger hunt, but you’re saying scavenger hunt or like your Houston posts, maybe there’s an attraction you wouldn’t have thought of, but you’re bringing that to mind for me as a blogger.

And so in a weird way you’re kind of doing some of the legwork that I then don’t have to do but people who are using this tool remember write for humans, do not think that you can pull a fast one on Google because the truth is, Google is looking at humans and seeing how humans are liking your content.

RankIQ Does Not Use AI Content Generation

Brandon Gaille 30:17
We don’t use any type of AI content generator. It’s just we’re scoring based upon the number of topics that you covered, to make sure that you have the most comprehensive post, it’s not about gaming the system or writing content. At the end of the day, it’s up to the blogger to write the content.

And one of the mistakes I see a lot of first time bloggers make they don’t want to write the post, and they’re just thinking, “Okay, I’m going to go to Fiverr and get someone to do it. Or maybe I’ll find some tool that that will generate this post for me and then I’ll have to deal with the writing.”

If you want to be successful blogger, but as a blogger, I’ve rarely seen anyone have success, that outsource their writing, you’ve got to be in there and understand how everything works from plugin for WordPress, to title optimization to writing your content.

And it doesn’t matter whether you’re a great writer or not. The best blogs are in a conversational tone. So just be yourself and cover the topic and act like you’re talking to your mom, your dad a really good friend and give them advice. And then you get to rank high.

Jillian Leslie 31:31
And solve their problem.

Brandon Gaille 31:33
Yes.

Jillian Leslie 31:34
Brandon, if people want to learn more about you learn about RankIQ, that kind of thing learn about your podcast, where should they go.

Brandon Gaille 31:45
You can go to rankiq.com. That’s where you can sign up for the service. And then I have the podcast, the Blogging Millionaire and the Blogging Millionaire is that it works complimentary with RankIQ. Because of the way I do it, I cover it in different series.

So it is series on how to update old posts to maximize your rankings and to get those back to the top of Google.

I have a series on Titles, I have a series on How to Publish More Posts in the same amount of time using simple things like changing your keyboard from a normal keyboard to a mechanical keyboard that allows you to type 10% faster.

You type 10% faster, you publish 10% more posts, you get 10% more traffic, just simple things.

I didn’t know that about mechanical keyboard. My daughter makes them she’s into mechanical keyboards. I didn’t know you could type faster on a mechanical keyboard.

That series in particular focused on a study of the cyclist in Great Britain. And they were the worst cycling team in the history for 100 years. And the person came in and he just looked at every single thing that had to do with the cycling from the type of seat they had, getting the right pillows, even mattresses.

They found the mattress that each of their team slept best on and they shipped those mattresses to the hotels wherever the competitions were, but where they found it was by doing 20, 30 things you get 1%, 2% here.

Within three years, they became the best team they had never won a Tour de France, they won three of the four Tour de France’s. They pretty much swept the gold medals for four Olympics in a row. All for making these little percent and James Clear covers it in Atomic Habits also, which is a great book.

But the point is with publishing post, it’s just about doing all these little things using the right keyboard, the right mouse, even the right chair that keeps you from getting a sore back because you’re going to be sitting a long time.

And so that series covers that but all those series helps you become a better blogger and complements RankIQ. So, definitely recommend going to the podcast to get all that.

Jillian Leslie 34:07
Well, Brandon, you have shared so much and definitely you out there in this community check this stuff out because it’s real, this is how you are able to up your game without trying to fake it. Find a shortcut like this is the shortcut. This is the real shortcut.

Brandon Gaille 34:32
Yes, absolutely just have to find the right tools. And typically as a blogger or whatever business that you’re in, you want to try to find a tool that’s designed just for you. And that’s a great thing about today with businesses. There’s a lot of choices out there.

Whenever you choose your tool, try to find something that’s made just for you, and that’s going to give you the best results and then don’t try to use the tool the wrong way, use the tool the right way.

And one thing that has stood the test of time with Google, with all the different algorithms, great content on low competition rises to the top, because what Google wants, they want to answer all these questions.

And if there’s not content out there that’s answering it well, and you create it, they want to push that content right to the top, because that makes them better. So focus on low competition keywords, write great content, and success will follow.

Jillian Leslie 35:26
Awesome. Well, Brandon, thank you so much for coming on the show.

Brandon Gaille 35:29
You are welcome.

Jillian Leslie 35:31
I hope you guys liked this episode. I love that Brandon is all about helping bloggers grow and his podcast if you’re not listening to it, I recommend you do. I’m always looking for people on the internet who can say go this way, and I can trust them. And I really think that Brandon is that person.

And if you’re looking for a tool to help you identify low competition keywords, definitely check out RankIQ. And to recap some of the links I’ve shared, you want to get your feet wet selling digital products, go to milotreecart.com sign up for a free account.

Get up some free sales pages and see whether your audience will buy what you are selling. If you want to start with a paid workshop but aren’t sure what to teach. Get my free worksheet to help you come up with an idea at milotreecart.com/workshopidea.

And if you still have questions or need some guidance, get on a free 15-minute call with me by going to milotreecart.com/meet and we can meet. Thank you to all of you for listening to the episode and I will see you here again next week.

Other Blogger Genius Podcast episodes to listen to:

• How a Paid Workshop Helps You Grow Your True Fans with Carrie Forrest
• Best Ways to Build Your SEO Traffic in 2022 with Casey Markee
• What Is This New SEO Surround Sound Strategy with Alisa Meredith?

Imagine a world where growing your social media followers and email list was easy…

If you are looking for ways to grow your community whether that be email whether that be social media, right now head to Milotree.com install the MiloTree app on your blog and it will do the work for you. Let it do the heavy lifting for you.

Let it pop up in front of your visitors and ask them to follow you on Instagram, TikTok, Pinterest, YouTube, Facebook, join your list, check out the exit intent but really get your community growing. And we’d love to help you with MiloTree. And I will see you here again next week.

Sign up for MiloTree now and get your first 30 DAYS FREE!