How to Sell Coaching Sessions Online
Sell 1:1 coaching calls from your own free MiloTree storefront. AI writes your sales page, buyers pay at checkout, and they book a time on your Calendly or Acuity calendar right after. No website needed.
The Free plan lets you sell 3 products at a time. MiloTree keeps 5% of each sale. On Grow ($25/month billed annually, or $37 monthly), you keep 100%. Works with Calendly’s free plan, so you can start for $0 a month.
Free plan. No credit card required. Stripe’s standard processing fee applies. Compare plans
Short answer: To sell coaching sessions online, you need three things: a page that explains the offer, a checkout, and a calendar so clients can book. MiloTree does all three on its Free plan (5% per sale), plus a free link-in-bio storefront, and works with the Calendly or Acuity calendar you already use, including Calendly’s free plan, so there’s no monthly cost to start. Stan Store books and charges in one step but has no free plan ($29/month). Calendly can take payments by itself from $10 a month, but it gives you no store or sales page. Paperbell ($97/month) and Kajabi (from $143/month billed annually) add client portals and programs for full-time coaches. Choose MiloTree if you sell coaching alongside digital products and want to grow an email list. Choose Paperbell if you need contracts and a client portal.
What kinds of coaching can you sell?
Anything you deliver on a call. Creators on MiloTree sell:
- Strategy sessions: a single 60-minute call to solve one problem ($75 to $300)
- Power hours and audits: a website, Instagram, or business review ($150 to $500)
- Coaching packages: 3 to 6 sessions sold together ($300 to $1,500)
- Monthly coaching: ongoing calls billed as a subscription ($100 to $500 a month)
- Free discovery calls: a short intro call that turns into paid clients ($0)
Not sure what to offer? Let AI suggest it
Tell MiloTree’s AI Product Finder your niche and audience, and it suggests coaching offers people already pay for, with a price and what to include.
For a family-dinner creator, it suggested a “30-Minute Dinner Rescue Call” at $57: a 30-minute call, a custom 5-night dinner plan, and a grocery list. About an hour to create. Sell 10 a month and that’s $570.
AI Product Roadmap then turns the idea into a step-by-step plan.
How to sell coaching on MiloTree
- Create a coaching product. Name it, set the price, and say who it’s for. AI writes your sales page; edit anything you like.
- Connect Calendly or Acuity Scheduling (optional). Link your account and choose the event clients can book, like “60-minute strategy call.” Prefer to schedule by email? Skip this step.
- Connect Stripe. Payments go straight to your Stripe account.
- Share your sales page link. Put it in your bio, emails, or blog posts. Your coaching product also shows up in your link-in-bio store.
- Clients pay, then book. After checkout, the thank-you page shows your calendar so they pick a time right away. They also get an email confirming their purchase.
Selling a package or monthly coaching
- Packages: sell 4 sessions as one product. The thank-you page books the first session; send clients your booking link for the rest.
- Monthly coaching: set it up as a subscription so clients are billed automatically each month.
- Free discovery calls: offer a free call next to your paid sessions so new clients can meet you first.
What’s included on Free and Grow?
| Feature | Free | Grow |
|---|---|---|
| Price | $0 | $25/month billed annually, or $37 monthly |
| MiloTree fee per sale | 5% | 0% |
| Live products | 3 at a time | Unlimited |
| Live freebies, each with a tripwire | 3 | Unlimited |
| Calendly and Acuity booking | Included | Included |
| Subscriptions for monthly coaching | Included | Included |
| Coupons | Included | Included |
| Order bumps and one-click upsells | Not included | Included |
| Money-back guarantee | n/a | 14 days |
At about $500 a month in sales, the 5% fee on Free equals the cost of Grow billed annually. That’s 4 sessions at $125.
Earn more from every client
- Tripwires (Free): give away a freebie, like a goal-setting worksheet, then offer a discounted strategy call on the thank-you page.
- Coupons (Free): a “first session” discount for your email list.
- Order bumps (Grow): add a $27 session-prep workbook at checkout.
- One-click upsells (Grow): after someone books one call, offer a 3-session package at a better price.
Already selling a small product? Here’s how a $27 low-ticket offer leads to $697 coaching sales.
MiloTree vs. Stan Store, Calendly, Paperbell, and Kajabi for coaching
| Feature | MiloTree | Stan Store | Calendly | Paperbell | Kajabi |
|---|---|---|---|---|---|
| Free plan that takes payments | Yes (5% per sale) | No (trial only) | No | No (free trial) | No |
| Free link-in-bio storefront | Yes, free | Yes (paid plans only) | No (booking page only) | Coaching website (paid plan) | Free link-in-bio page; selling needs a paid plan |
| Lowest paid plan | $25/month (annual) | $25/month (annual) | $10/month (annual) | $81/month (annual) | $143/month (annual) |
| Booking | Calendly (free plan works) or Acuity after checkout, or by email | Built in, during checkout | Built in | Built in | Built in, or Calendly or Acuity |
| Multi-session packages | Sell yes; book first session after checkout | Not described | Yes (meeting packages) | Yes | Yes |
| Sell digital products too | Yes | Yes | No | Online classes | Yes |
| Email list freebies | Yes | Yes | No | No | Yes |
| Contracts and client portal | No | No | No | Yes | Client library |
How we compared: Prices and features come from each company’s own pricing and help pages, checked on October 15, 2026. Paperbell’s annual price is $970/year, shown per month. Kajabi’s page lists coaching as a product but doesn’t say which plans include it. Calendly’s pricing page doesn’t say whether it charges a fee on payments. Storefront details and Calendly’s free plan were checked on October 16, 2026. Calendly’s free plan allows one event type and can’t take payments on its own. Stripe or PayPal processing fees apply on every platform.
Full side-by-side comparisons: MiloTree vs. Stan Store, MiloTree vs. Kajabi.
What you’d pay on $1,000 a month in coaching sales (8 sessions at $125), before processing
| Platform and plan | Platform cost |
|---|---|
| Calendly Standard (annual) | $10 |
| MiloTree Grow (annual) | $25 |
| Stan Store Creator (annual) | $25 |
| MiloTree Free | $50 |
| Paperbell (annual) | $81 |
| Kajabi Basic (annual) | $143 |
Selling less than $200 a month? MiloTree Free with Calendly’s free plan is the cheapest way to start: $0 a month plus 5% per sale.
When another platform is the better fit
- You only sell calls, and more than $200 a month: Calendly Standard ($10/month billed yearly) with payments turned on costs less than MiloTree Free. You won’t get a store, sales page, or email list.
- You want booking inside checkout, in one step: Stan Store does this; MiloTree books right after checkout.
- You run a full-time coaching practice with contracts, intake forms, and a client portal: Paperbell is built for that.
- You sell large courses alongside coaching: Kajabi, if the price fits.
Over 20,000 creators use MiloTree
I’ve made close to six figures selling on MiloTree. I’ve been able to offer workshops, ebooks, coaching services, and a membership. It’s a simple, low tech way to make it happen.
Frequently asked questions
Create a coaching product, connect a calendar, and share your sales page link. On MiloTree, AI writes the sales page, clients pay at checkout, and they book on your Calendly or Acuity calendar right after. You don’t need a website.
The thank-you page shows your calendar, so clients pick a time right after checkout.
No, but it helps. Connect Calendly or Acuity Scheduling and clients book a time on the thank-you page right after checkout. Calendly’s free plan works. It allows one event type, like a 60-minute strategy call. Without a calendar, you schedule sessions with clients by email.
Yes. Sell several sessions as one product. Clients book the first session on the thank-you page, and you send your booking link for the rest.
Yes. Set it up as a subscription, and clients are billed automatically each month.
Yes. Offer a free call next to your paid sessions so new clients can meet you first.
5% on the Free plan and 0% on Grow ($25/month billed annually, or $37 monthly). Stripe’s processing fee applies on both plans.
No. You’re the seller, so collecting and paying any sales tax or VAT is your responsibility.
Start selling coaching sessions today
Open your free store in about 10 minutes. No website, no credit card.
Or launch with Jillian’s help.
“The onboarding call with Jillian made the biggest difference in my digital product sales.” Natasha, Natasha’s Home
About the author: Jillian Leslie is the co-founder of MiloTree and Catch My Party. She teaches more than 12,000 YouTube subscribers how to create and sell digital products, and has a BA and MBA from Stanford.
