Why You Should Write the Ebook You’d Like to Read

ByJillian Leslie

Today’s guest on The Blogger Genius Podcast is Danielle Turner from Salt Sanity, a chef and food blogger, who has carved a niche for herself in the world of low sodium cooking.

In this episode, Danielle talks about how she wrote and sold her first successful ebook using MiloTreeCart and how she focused it on all the things she wished she knew after her husband’s heart attack.

For the content of her ebook, she used past blog posts. For the marketing and sales, she used MiloTreeCart. She used the AI created sales pages, the launch calendar with daily marketing tasks, and the MiloTreeCart sales email templates to sell with ease.

As a natural over-thinker this strategy worked great for her and she was amazed at the results! If you want to write and sell ebooks, this episode is for you!

Why You Should Write the Ebook You'd Like to Read | MiloTree

Show Notes:

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Writing the Ebook You’d Like to Read

Adapting to a low sodium diet (after her husband’s heart attack) was a challenge. Recognizing this gap of what she didn’t know when she was researching low sodium diets, Danielle was inspired to create a digital guide to help those struggling with similar dietary changes.

Enter MiloTreeCart, the platform that became her ally in this endeavor. It’s the best tool to write and sell ebooks online. With MiloTreeCart, Danielle leveraged her existing blog content to craft her digital guide, simplifying the process with MiloTreeCart’s pre-designed email prompts and AI generated sales pages.

Embracing Imperfection and Automation

During our conversation, Danielle admits to being an over-thinker, a trait many of us can relate to. MiloTreeCart provided her with a structured roadmap, encouraging her to take action and embrace the concept of “B-minus work.” This mindset allowed her to progress and refine her work, automating tasks like email marketing to focus on what she does best—creating content that resonates with her audience.

The Food Lover’s Guide to Low Sodium Living

Danielle’s ebook, “The Food Lover’s Guide to Low Sodium Living,” is a testament to her mission to help people enjoy food while managing their health. The book, a concise yet comprehensive guide of about 58-60 pages, was crafted using a Canva template and initially promoted to her email list. Despite her hesitation to share personal stories, the positive feedback and pre-release interest were affirming.

Beyond the Book: Coaching and Diversification

As Danielle’s mentor, I suggest she could expand her offerings by providing coaching calls and creating new ebooks to upsell to her customers. We also discuss the importance of diversifying income streams, especially in light of traffic fluctuations on her blog. By focusing on her engaged audience and exploring avenues like coaching and workshops, Danielle could further solidify her business.

The Takeaway: Overcoming Overthinking

Reflecting on our conversation, my biggest takeaway is the universal challenge of overthinking. Danielle’s ability to move past this, to do B-minus work, and to confidently engage with her audience is a powerful transformation. It’s a reminder that recognizing our value and exploring new income streams can lead to remarkable growth. If you’re thinking about writing and selling ebooks, take Danielle’s advice and just do it faster than you think.

Join the MiloTree Community

If Danielle’s story resonates with you and you’re curious about how MiloTreeCart can help your business, I invite you to book a 20-minute call with me. Visit milotree.com, and let’s discuss your business goals. Remember, we’ll soon transition to a monthly subscription, so seize this opportunity!

For any questions, reach out to me at jillian@milotree.com. Share this story with a friend who might benefit, and if you could give us five stars on iTunes, it would mean the world. Join me again next week for more insights and stories from the Blogger Genius podcast.

Other Related Blogger Genius Podcast episodes You’ll Enjoy:

MiloTreeCart, the Best Tool for Non-Techies to Sell Digital Products

I also want to introduce you to the MiloTreeCart, a tool designed for non-techies to sell digital products easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, and customer support. MiloTreeCart is currently available for a lifetime deal of $349 or three easy installments of $116.33.

Why You Should Write the Ebook You'd Like to Read | MiloTree

Transcript: #333—Why You Should Write the Ebook You Want to Read

Jillian Leslie (00:00:00) – Hi, I’m Jillian, welcome to a brand new episode of the Blogger Genius podcast. But before I launch in, let me pose a question to you. Have you started selling your knowledge and expertise directly to your audience, or are you still relying on traditional methods like ads and affiliate links to monetize? In today’s rapidly changing online landscape, relying solely on these methods is a risky strategy. You need multiple income streams, and this is exactly where my lottery cart shines. Imagine being able to sell unlimited memberships, digital downloads, workshops, coaching, and mini courses in less than five minutes. Yes, you heard that right. What used to take ten minutes is now even quicker. Thanks to our newly rolled out AI sales pages. They are simply magic. As I mentioned in my last episode, sometime in June, we are transitioning from selling MiloTreeCart as a lifetime deal for 349, where you pay once and you own it forever to a monthly subscription. Our lifetime deal is definitely the most cost effective way to get MiloTreeCart.

Jillian Leslie (00:01:17) – Plus, if you sign up now, you get a one hour bonus coaching call with me. So if you’re ready to start selling digital products in the easiest way possible, go to milotree.com and sign up. We offer a 30 day, no questions asked money back guarantee, and there’s even a place on our homepage to book a 20 minute exploratory call with me. So again, go to Milotree.com and sign up. You would not believe the success our customers are having.

Announcer (00:01:53) – Welcome to the Blogger Genius podcast, brought to you by MiloTree. Here’s your host, Gillian Leslie.

Jillian Leslie (00:02:01) – Hello and welcome to the show. Today I have a great episode for you. I am interviewing my friend Danielle Turner. She is a chef and a low sodium food blogger and her blog is called Salt Sanity. She reached out to me a couple months ago because she was ready to start selling digital products. She bought MiloTreeCart, we got on her one hour bonus coaching call, and I just walked through how easy it was to sell her first e-book.

Jillian Leslie (00:02:30) – So I showed her the AI sales pages and all the resources we offer, and I could tell that she was lit up. She reached back out to me a couple of weeks ago to say, oh my God, it worked. I think she sent five emails to her list and she made hundreds of dollars. Anyway, I said, Danielle, would you come on the show to share how you did this, what it was really like? And she said, absolutely. And the thing about Danielle is she is somebody who overthink things. So we talk a lot about that. And if this is you, I think you will really like this episode. So without further delay, here is my interview with Danielle Turner. Danielle. Welcome to the Blogger Genius podcast.

Danielle Turner (00:03:16) – Thank you. I’m glad to be here.

Jillian Leslie (00:03:18) – Okay, so we met how many months ago?

Danielle Turner (00:03:22) – Back in the fall. Back in the day. Yeah. Okay. I had heard you on another podcast. I think I heard you on Blogtalk and thought let me figure out what this is.

Danielle Turner (00:03:33) – What is MiloTreeCart. And that’s how it began.

Jillian Leslie (00:03:35) – Okay. So so will you share about your entrepreneurial journey, all of the, the different things you do and then ultimately your food blog and how you got into that?

Danielle Turner (00:03:50) – Absolutely. So, food in general was a second career for me. I live in Washington, D.C., so I’d worked in politics for about ten years, before I got sick of that and said, I need to do something that’s fun. And I didn’t have a plan, but I knew I like to cook, so I went to cooking school. We had a really wonderful professional cooking school here, that had been here for was here like 40 or 50 years before it ended up closing. But they had a program that was perfect for someone like me who didn’t want to go back and get another four year degree. it was one year, very intense, but a lot of fun. So I did that. And during the course of that, class, I was trying to think of like, okay, well, what am I going to do after this? Because I am going to have to, you know, have some kind of a job with some kind of income.

Danielle Turner (00:04:35) – And so I just thought, oh, I’ll become a personal chef. That was one of the things that, you know, we talked about. I knew that restaurant life was not for me. I started my business in 2004. Wow. Wow. Daughter was born in 2003. I started my business in 2004, and for about 15 and 16 years I was working as a personal chef. I was cooking in people’s homes very frequently during that time. I also started teaching cooking classes. and then I started the Cooking Clarified food blog in 2010. Had no idea what I was doing. Nobody did kind of randomly writing things. I look back at those recipes and I’m like, oh my God, you know, this isn’t in the right order. This is not the right detail. but I leave it there because it’s still generates some income. And, I like that. I love the idea of kind of a more passive income instead of trading my time for dollars. especially as a, you know, getting older.

Danielle Turner (00:05:32) – But in 2012, my husband had a heart attack. He had a big heart attack. They call it a widowmaker because most people do not have that. Yeah. So he did thankfully. and we were good for about six more years. And then he was diagnosed with congestive heart failure. Oh, and yeah. And then and it sounds like they really need to rename that because it makes it sound so final like then and it’s not he’s takes some the magic of modern medicine is great medication. And one of the things that the doctor told us, with the heart failure diagnosis, was that he needed to be on a low sodium diet. Now, I had done some freelance work with a company that a pharmaceutical company that had made, a drug that folks with kidney failure needed. and so there was some overlap. I knew that sodium was an issue for that, so I had some sense of it, but I didn’t really know what that meant. And as you know, in cooking school, like salt is your, your, your best friend.

Danielle Turner (00:06:31) – and again, the goal is never to make food taste salty. But salt’s job is to enhance the flavor of what you’re cooking. So it was just like, wait, what? you know, what are we what are we going to eat? because I decided pretty early on I was not going to do, like, a meal for him and a meal for, you know, the rest of us, for my daughter and myself. So I, just had to start learning again. It was like going back to school without a classroom. you know, I remember, like, the first time I went to the grocery store after that, and I was so confused and so overwhelmed, even with my culinary training. But it’s like everything that I picked up. And we didn’t do a lot of processed or packaged foods, but I did buy like chicken stock. I do buy compliments. And you know, I would buy a canned soup because he likes he enjoys soup every day for lunch no matter what the temperature is.

Danielle Turner (00:07:18) – But everything was suddenly off limits and it was so overwhelming. And I literally was there like two hours. Nothing in my cart, like on the verge of tears. so I just had to make a decision. Like, I have to figure this out. We still need to eat. Well, we still need to keep him healthy. And so I just started reading and reading and experimenting and figuring out, relying on the, the, the secondary things that they teach you in culinary school about how to add flavor. You know, it’s not always just that salt, but, and I thought, if I’m confused and I have had this, you know, 15, 16 years in the culinary world, what’s everybody else doing? He’s just like, you know, people who are going to work every day and just trying to get some a meal on the table, like, how are they dealing with this? And so I thought in my blogging journey, I was still like listening to everyone’s webinars and podcasts.

Danielle Turner (00:08:07) – And I thought, well, this is a niche if ever there was one. Like, you know, if we always talk about niching it down. And so I started it. I my problem is I’m in overthinker and I think I talked to you about we talked about this. Yeah. In our call where it’s like, I’ll get an idea and I’ll feel like this is a great idea, but then if I think about it too long, I will come up with 400 reasons why it won’t work. Someone’s already done it. I’m not sure I can do this. I don’t have the time, blah blah blah blah blah, but. So I have to go fast. And so it was start and stop with the with salt sanity.com. But eventually I kind of got into a groove ticket, seriously signed up for like a mastermind so that I could have some other people to talk to about it. Because since I started cooking my I, I’ve been a solopreneur. You know, I’ve been working alone.

Danielle Turner (00:08:55) – So it’s nice to, you know, I felt like I needed a sense of community, somebody to ask, you know, questions, too. And it’s that’s been really helpful. And when I heard your you on, blog talk that was like, was like divine timing because I was in a situation where I was feeling like, you need to do something, you need to move this forward. You need to, you know, push the envelope a little bit and get something done. And I’m a writer, so I’m always like, I should write a book. I should write a book. And I thought, well, I can write a cookbook about low sodium food. I’m like, but what I really needed in the beginning of this process was information, not recipes. I needed information. They told me, you know, 1500 milligrams a day. What does that mean? How do I figure that out if I’m cooking something myself, how do I know how much sodium is in it? So.

Danielle Turner (00:09:44) – I thought, that’s what I should write. I shouldn’t be writing a cookbook. And then when we talked and you were like a digital guide, and I was like, oh, that makes perfect sense. It was like a validation that it was a good idea and I needed that. And so because I’m an overthinker, after we talked, I said, I got to go and I gave myself like, ridiculous deadline, like it was like 30 or 45 days. I’m going to write it, I’m going to get it done. It’s going to be ready. And so that’s what I did. And what was really attractive to me about MiloTreeCart was that I didn’t have to do a lot of thinking about the technical aspects of any of it. I can figure it out, but I know that what happens from years of working alone is that if I’m like, oh, I need to add a page to my website about, you know, chicken making that up. but in building that website, I’m going to come across five things.

Danielle Turner (00:10:33) – I hadn’t planned on that. Now I’ve got to figure out how to learn in order or add to or create to get that done. I didn’t have that at all with my luxury card, even down to. The AI generated, prompts for building your sales page. I didn’t use, you know, all of it verbatim, but it was just so helpful to have a starting point already, especially working, you know, just by myself, not having anyone else to to rely on to pitch in. but what was really, I think, invaluable to me because I am terrible at marketing myself, and I feel like I send an email to my list once a week, and every week I’m like, oh, I can’t believe I’m bothering these people. You know, I have to remind myself, this is useful information. They’ve signed up because they want to know what I’m thinking, what I’m sharing, what I’m cooking. so I, you know, that’s that’s an ongoing battle. But what I really appreciated was the, the email prompts, how you lined it up like on day one.

Danielle Turner (00:11:31) – Send this email on day two, send this to me because I would never have emailed them that many times about that. I would never have done it.

Jillian Leslie (00:11:38) – Can I stop you there for one second? Because I see this every day. Danielle, you are not alone. If I meet somebody who’s good, I probably, you know, I get on calls with people all the time. And maybe I have found three people who are good at selling. Feel like this is I’m sharing my knowledge. This is a win win for everybody. what you just said, I hear over and over again, and I relate because when I started selling, it felt so weird. And so my intention. So what you’re talking about is in MiloTreeCart, I have these checklists more or less like, hey, you’ve written an e-book. Okay, I’m going to give you like a calendar on day one. Do this on day two, do this on day three. And I’ve got email templates. So yeah, you could ask ChatGPT to write your email, but I’ve already done the thinking of how to send people kind of on a journey.

Jillian Leslie (00:12:36) – So literally it will say day three, send this email and there is the template. You just copy and paste it into your email service, add the specifics of what your product is, and my intention in doing this was to get you to not have to think, because especially for you. And I remember getting on our coaching call after you bought my lottery card and me saying, you’ve got so many ideas, let’s pare it down and that you were like, I’m my worst enemy about this because I’ll overthink it and talk myself out.

Danielle Turner (00:13:11) – Absolutely. I’ll overthink it, talk myself out of it, and then something else will come up in my life that requires attention. And I’m like, oh, let me focus on that, because that’s easier. I knew how to deal with that. but you really need to rename that whole process. It’s like a roadmap to completion, because there’s nothing to stop you from doing it because you’ve with mileage, it’s all just handed right to you. It’s all right there.

Danielle Turner (00:13:33) – And if and if anyone is having any hesitancy or doubts, that’s exactly what the level of support, that they need, because that really just took the if I had had to sit down and write five emails or even three emails, trying to pitch myself or my product would never have happened, and I certainly would not have had, the success I did in that first month.

Jillian Leslie (00:13:56) – Okay, so we’re going to talk about that. But tell me, did you follow this launch calendar, like did you follow it like every day?

Danielle Turner (00:14:06) – I think you might if you had seven email prompts. I think I did five, and only because I told you I’d given myself a tight deadline. And then I announced that it was coming by this date. So I had to do it, and I didn’t have enough time to do maybe all seven, but. Okay. yeah, it was to them, but it was just really, I think when you. Are starting something like this or doing something you haven’t done before.

Danielle Turner (00:14:29) – There are so many questions that you have and so many doubts. And when you’re trying to overcome your doubts and then figure that, figure out all these technical steps or marketing steps at the same time. It’s so much easier to say, you know what, let me just put this on the back burner for a bit. And then you, you know, a year is gone by and you haven’t done it. So I think it’s really, I would not I would not have finished the guide as quickly as I did, and I would I don’t think I would have sold as many copies, because I would not have devoted that much time to marketing myself.

Jillian Leslie (00:15:00) – Did it take a while to send these emails?

Danielle Turner (00:15:04) – No.

Speaker 4 (00:15:05) – No, not at all.

Danielle Turner (00:15:07) – Because it’s literally written I change it, you tweak it to. The thing is, everybody’s not going to be used that verbatim, but it gives you enough of a starting place that you can insert your own spin or the things that are important to you, or to your audience or to your brand.

Danielle Turner (00:15:21) – You. It’s so easy to to swap that in and you’re done. It’s just, Just the perfect little combination of everything. I think especially a solo entrepreneur needs to get things done. Because also when you’re one person, you don’t have time. Yeah, you don’t have a lot of time.

Jillian Leslie (00:15:41) – It’s fun. It’s funny, I talk about all the time. Go faster than you want, do be minus work. Like in a weird way, it’s to get yourself out of your own head. We are our own. We. We are our biggest roadblock. And I’m my own. So I get it’s not like, oh, I do this and it’s nothing. Over time I’ve gotten better. It is a muscle and you get better because you get that feedback like, oh, this works. Somebody today who just bought my little tree cart, we had gotten on a call and she’s like sending me some of her materials. And this is the other like and she’s like, hey, what do you think of this? And it says, buy my book.

Jillian Leslie (00:16:22) – And then it had like what the book was about. And I said, no, no, do not start with buy my book. Who cares about you? Why am I doing this for you? Start with why this book will change your life. That’s the other thing I hear. Danielle, I don’t think we talked about this specifically, but where we get in our own way is we see the world through our own eyes, and we think we’re more important than we are to other people. Yes, we are important to ourselves, and yes, we’re important to our spouses or our children. But it’s like, how do you sell what the value is? And hopefully in those emails I’m putting the value first. So you don’t have to be like, how do I tell them that they should buy this? Whereas I’m like, let’s lead with that.

Danielle Turner (00:17:08) – There was one step in there where on the sales page, I think where it’s like, if you buy this product, you will get or you will learn.

Danielle Turner (00:17:15) – And I’m like, oh, she’s already thought out the process for me. I don’t have to, you know, it just I just can’t say enough about the ability to automate that a little bit. is really, really, really helpful and getting things done quickly and well, did you feel like.

Jillian Leslie (00:17:33) – I was there with you? Like you were not so alone?

Danielle Turner (00:17:37) – Absolutely. And I felt like that’s.

Jillian Leslie (00:17:39) – My hope is that you go like, hey, Jillian’s cheering me on. Jillian’s on my side. She’s hooking me.

Danielle Turner (00:17:45) – Hearing your voice in my head from our conversation where you were like, what you just said, do be minus work. Stop. It’s never going to be perfect. Just go get it done so that then you can move on and you can always do it. Second edition. If it’s, you know, there’s things that you want to change or you want to do differently, but you have to complete it in order to to move past it well into action.

Jillian Leslie (00:18:06) – So let’s talk about okay.

Jillian Leslie (00:18:07) – So you create this guide. Tell us what you created and how long it took you to create your first product.

Danielle Turner (00:18:14) – Okay. So during our call you talked I was like I have to write something and it has to be original. And you said, no, it doesn’t. You can call from your your blog post on your website to do that. And I thought, well, why would they pay for that? But I understand they’re paying for the convenience of having it consolidated. They can refer to it more easily than they can going to a website. So, It didn’t take as long as I imagined that it would take to, write it, because a lot of it was just kind of either expanding upon a blog post or, you know, making a change to it. It wasn’t, starting from scratch. And that was something I hadn’t I hadn’t seen the value in that. And so you were very clear about. No, no, no, it just you don’t have to go and create, you know.

Danielle Turner (00:19:08) – New whatever you can make them make the most of leverage what you’ve already done in terms of your blog post. And so what I wrote was. and following. You know what I said earlier about how I was just trying to share the things that I wish I’d known, in the beginning. And I think it, it was Martha Stewart who said at some point, like, you should write the book you want to read. and so I was thinking about that, like, okay, what I would have liked to read is just kind of a kindergarten level. What does low sodium mean? How do I do it? Can I still, eat my favorite foods? Can I still go to a restaurant? What happens when I travel? My my doctor said this to me, but I’m supposed to ask questions? What questions do I ask? You know, should I meet with the nutrition? Just kind of very basic things, which is kind of disappointing that our health care system doesn’t take better care in terms of providing that information.

Danielle Turner (00:20:00) – But so I wrote The Food Lover’s Guide to Low Sodium Living. It’s a taste tested recipe for embracing a low sodium lifestyle, so there’s no recipes in the book. I had qualms about. Yeah, because I thought, who’s going to buy a book without risk? But again, it’s information, that people need and. The goal in writing it is just so that people can step into their low sodium lifestyle with the knowledge and the resources that they need to thrive and not just survive. Because I feel like a lot of times when people get a diagnosis like this and it’s such a huge change in their lifestyle and their diet, they just kind of give up. Okay, well, I’m just going to eat. I remember, be doing a demonstration, in a dialysis center. This is when I was working with the the folks in kidney failure. And one man said, you know, my wife, you know, were low sodium. And then plus all the restrictions that you have when you’re, have kidney issues.

Danielle Turner (00:20:54) – And he goes, so, you know, I just boil a bunch of chicken breasts at the beginning of the week and steamed some vegetables. And that’s what she eats every day for every meal. And I thought, you know, that this is so, like, I hope those folks are okay and that they figured out some things, but it just made me so sad. And I thought, I can’t. We are a food family. We love food. And, we I want it to be able to still enjoy it. And I just wanted to share with people that your relationship with food would be different. But you can still have stuff that tastes good. You can still do all the things to keep your health intact, and still not have to give up everything that you love. And so that’s what I wrote. And how many.

Jillian Leslie (00:21:33) – Pages and how many pages was the book? Oh, is the book.

Danielle Turner (00:21:37) – I think it’s 58 pages, 60 pages. It’s not long. It’s not long at all.

Danielle Turner (00:21:42) – But it’s like a good to me, like a good primer, a starting point. It’s not like, you know the Bible where everything is, but it’s just a good starting point, gives you lots of information going forward, and hopefully it saves people the time. It took me, you know, a few years to figure, all of this out. So I think it’ll be helpful to people just to be able to do that. So 60 pages, most of it not new. I am pretty sure I used a template from Canva to kind of create it and make it look nice.

Jillian Leslie (00:22:16) – We offer. Did you use ours? We have a template. Did you see that or just a regular Canva template?

Danielle Turner (00:22:22) – I think so, I think I used a regular template. And you know, my husband, is actually a graphic designer, so he’s like, why are you doing this? Why didn’t you give it to me? And I thought, no, because I gotta go fast. I just need to get it done.

Danielle Turner (00:22:35) – And it was so easy. I’m not a designer in any way, shape or form. but, you know, lots of tools to to make it simple, but, Yeah. So it’s just, you know.

Jillian Leslie (00:22:45) – All right, so you start selling it. Okay. So let’s say you send. So what? Tell me. Okay, first of all, can I ask how big is your list? Your email? I think I have.

Danielle Turner (00:22:53) – About 1700 at the time though I think I was closer to. Maybe 12 or 1300. Okay. Because back when I released it. And so I did what you said, and I just put it out there to my list multiple times. I think one of the prompts was kind of when you talk about like, how did the information that you’re trying to share, how did it help me? And so that was so personal to me that it was hard for me to like, oh, do I want to talk about like, you know, my life? But I think that that is what resonated with people when I sent the emails, you know, explaining the story of what happened with my husband and his journey, that was, intimidating because I don’t typically, you know, share that, especially with the world or, you know, the internet or whatever.

Danielle Turner (00:23:42) – but I was like, you know what? These are my 1200 friends, and they’re interested in this. I’m going to trust what you know. my fearless leader, Jillian, is telling, and I’m going to, to see what happens. And then that’s when I started getting back. The emails respond, you know, when is this going to be available? And I’d set up my sales page and somebody found their way there and bought it before it was even released. I had so. Yeah. Wow. So okay.

Jillian Leslie (00:24:09) – That I, I have to say though, remember I talk about you’re looking for the gold specs. You’re a miner. You got. And by the way, you don’t go to the mining store and buy like the great mining outfit and the very expensive pickaxe. You just put it out there with, like your your ripped jeans and your crappy axe and you start mining. And the idea that you got that feedback right away before you even launched it, I think that’s what you’re looking for.

Jillian Leslie (00:24:39) – That’s how you start to find that traction.

Danielle Turner (00:24:43) – And I would never have done that. If, you know the prompts built in hadn’t told me to do that, I would never have kind of shared so much personally. And it was fine. And people wrote back, oh my gosh, this happened to me. Thank you for this. you know, we’ve been following your website. I’m so glad this is coming out. You know, my husband, you know, we had pizza for the first time since this happened. We didn’t think we could have pizza again. So it’s, And that was like the boost that I needed to be like, okay, you’re on to something. Let’s go.

Jillian Leslie (00:25:15) – As you’ve heard, Danielle sold an e-book as her first digital product. I think that is a great place to start. If you want to write an e-book and you want to do it, simply grab my 13 AI e-book prompts. All you do is just feed these into ChatGPT, and in under three hours you will have a completed e-book to grab this, go to Milotree.com/ebookprompts.

Jillian Leslie (00:25:47) – That’s e b o o k prompts, milotree.com/ebookprompts and I hope you have success writing your first ebook. And now back to the show. So we are currently, as you know, we sell we are selling MiloTreeCart for a lifetime deal of 349 and we’re getting rid of that people. So if you want it at a lifetime, the lifetime deal, definitely get on a call. And by the way, you get an hour long coaching call, which we we did. But ultimately like I can’t scale that. So we’re going to a monthly plan and so good job. But but here’s the thing that I love which is and I’m going to is it okay if I tell the punchline, which is how much you’ve made so far.

Speaker 5 (00:26:38) – Yeah.

Jillian Leslie (00:26:38) – So you’ve made over I was looking $750 by doing these emails. And these and it covered the cost of my low key card. So my lucky card now is free for you and you can now go sell as many. And I have all these ideas, by the way, Danielle, of like other things you can be selling to this audience of people who have been raising their hand going, I want what you offer.

Jillian Leslie (00:27:04) – Okay, so go back to your story. You’re selling. You start people. One person found it and already purchased it before you even launched it.

Danielle Turner (00:27:11) – Or even launched, so it was it was just a good little boost that I needed. Kept sending the emails, and then it was like, I sent the last one and, you know, buy it now it’s here, it’s ready. And I had heard on one of your earlier podcasts you’d spoke to someone. I think she did like sourdough classes, but there was some kind of a a virtual class. And she said that she’d made back the money that she’d spent on MiloTreeCart with the first class. And I thought, wow. I went like, is I wonder, that’s great for her. But, you know, I’ll never be able to do that because that, you know, that’s so many books. And the other thing is my guide, a lot of the folks who are experiencing or having to deal with a low sodium diet are older and on a fixed income or lower income, so I didn’t want to make it cost prohibitive.

Danielle Turner (00:27:53) – So it’s 1499. So I’m thinking I’m going to have to sell a lot of books to get, you know, to pay for that, but I did. I was, very, very pleasantly surprised.

Jillian Leslie (00:28:04) – And are you continuing? So you sent, let’s say, these five emails and you, like, saw the sales when you saw the sales, like you would get a thing that says like, oh, yeah, what what’s going.

Danielle Turner (00:28:15) – On with my phone? It’s like, what is what is happening? Why? I’m like, oh my gosh, people are really buying this. So it was yeah, it was it was very exciting. And it really plants the seed. If you are thinking about having a career where you’re, you’re selling things or marketing things where it’s like, wait a minute. If I. If not that it was easy, but if it was in the terms of like life things, yes, it was simple. I compiled my blog post. I added some things to it to make it kind of a cohesive book, but most of that was already done.

Danielle Turner (00:28:49) – not new information. Not much new information. There was some new things, but. And I was able to do that in just a few weeks. And it starts the wheels turning. Okay. And now I can do this for as long as I want because it’s already paid for itself. so it’s just it’s a good like, okay, I’m, you know, I’ve got three other things. I’m thinking, yeah, at some point I.

Jillian Leslie (00:29:10) – Have to share. Here’s my idea for you, which you could set up today. Coaching calls with you. Absolutely. Because if I just get this diagnosis or my husband or something, and I’ve got to change my life, and I could book a call with you where you talk about, hey, here are the spices that are going to be your go tos. Here are the tricks that I know. Because whenever you said when you get a diagnosis like this, it’s like, oh my God, flavor is gone for me. Like it just feels so potentially sad or and it doesn’t have to be.

Jillian Leslie (00:29:50) – And it’s not that you’re a nutritionist, but you are a chef. And if you like, I would put it up, I don’t know, $100 an hour maybe, then put a coupon code in and discount 20 bucks and get on call, see if people will book this, especially the people who’ve bought your book. Right. But that’s so easy. You can have a product today and then write a blog post about it. Send it to your email list. Put it in a PPS in your regular newsletter. See what happens. But this is that idea of your vibe. Oh my God, I trust you and you’ve helped me so like people. The fact that people are emailing you saying thank you. Yeah, I bet you they want more from you. And you’re so lovely and and you have again, such a good vibe that it’s like, hey, like very much. My hope is, again that I’m in your ear, that I’m saying go faster, I’m saying good enough. I’m saying, put it out there, my friend.

Jillian Leslie (00:30:55) – Be a little embarrassed. Share that story.

Danielle Turner (00:30:58) – That and I say that to myself like B plus b plus b plus I’m saying B.

Jillian Leslie (00:31:02) – Minus, I’m saying B minus. Don’t even get to B plus.

Danielle Turner (00:31:07) – Even better, even better.

Jillian Leslie (00:31:09) – But that I want you to go. Okay, you know what my Insta. Every one of my instincts is telling me this sucks, but Jillian is somehow. Maybe she’s crazy, but she says it confidently, so I’m just going to trust her. And so it’s not even about you. Like, put it on me now.

Danielle Turner (00:31:25) – I know she told me to do this. She told me to write this, got to get it done. And I did it. And she was right. So I have no reason not to believe everything else that you’re saying. Yeah.

Jillian Leslie (00:31:35) – So. And the other thing that I’m going to say to you is now put together your best recipes in some like dinner recipes or something, and then you can upsell one. You’re selling this. And on the thank you page you can sell the additional e-book because the idea is, yes, you know, you want it to be a not so expensive right, for people who might not have a ton of money.

Jillian Leslie (00:32:01) – Well, but there are people in your audience who have more money. So what if you say, okay, and by the way, you know, $15 for something that can change your life is not a ton of money. And then you can upsell either your next your, your, recipe book, right, or your cookbook of your best recipes because now you’ve given them all the thing, the information. Now, okay, here are these foolproof recipes. And then you upsell it and you can offer a discount. So let’s say this is $15, right. Or $14 and then say, hey, my other e-book is usually the same price, but I’m going to give it to you for $10. And now you can buy both for $25 right here, right now. Like that’s how you start to build that trust. Because again, you’re selling something of serious value. You’re increasing your average order value. You know, this person’s raising their hand and saying, I want this. Chances are they’re going to want this other thing too.

Danielle Turner (00:33:02) – Right? That’s a good idea. And. I mean, this should be your job because this is so inspiring. Because you just saw me pick up my phone. I just got another idea for, an e-book share. well, there’s, these foods are called the Salty six. the American Heart Association calls them, and they’re like the foods that we buy, we don’t think about, but they have really high levels of sodium, like bread, lunch meat, canned soup, pizza. and so I thought how. Amazing. Would it be for someone who is missing pizza to be able to buy? You know, like The Food Lover’s Guide to Low Sodium Pizza. And I’ve got the all the low sodium pizza recipes, some sauces, some toppings wasted that. So that’s just what I was. You saw me typing on my phone because I’m at an age where if I don’t write it down, yeah, it didn’t happen.

Speaker 5 (00:33:54) – I get.

Jillian Leslie (00:33:55) – That. Well, it’s so exciting talking to you because, you know, you’ve hit what I call a vein of gold.

Jillian Leslie (00:34:01) – People want what you offer, so offer more. Right? And, and and we were sorry. We were talking when before we got on. And I said, hey, have you has your blog taken a hit, a traffic hit, and you said it had. So okay, well when you know one and hopefully it’ll come back because you never know with Google and I do know that they overcorrect then they kind of walk it back, but I can’t. There’s no promise.

Danielle Turner (00:34:27) – However, when you add new content as well.

Jillian Leslie (00:34:30) – Right. But it’s like, okay, well when this door closes or, you know, closes a little bit, another door can open and now you can focus some attention on what I’m going to call your VIPs, the people who are buying your products.

Danielle Turner (00:34:45) – Right. It’s a really great idea.

Speaker 5 (00:34:48) – And so.

Jillian Leslie (00:34:49) – And how did you feel when your traffic dropped? Like what? Like what is that? How are you dealing with it?

Danielle Turner (00:34:56) – I, I wasn’t I mean, I didn’t love it, but it’s not it wasn’t like devastating or anything because I knew that that’s what was happening kind of for many people wasn’t specific to me.

Danielle Turner (00:35:06) – And I also, you know, knew that this too shall pass. Like it will not always be that. And like you said, it will come back. I will continue to add new content to recover. But oh my goodness, I’m so happy that I have these other income sources so that it’s not, you know, a devastation financially if something, up a little bit short. Yeah. You know, don’t love it, but I’m going to keep plugging away because I also feel like, the money part aside, this is just such useful information, and people are struggling and they don’t have to. And so if I can just put a little bit of that out into the world to kind of help make someone’s at least their lunch a little better, like, I’m good with that, you know? So, you know, I think that the traffic will return. I feel confident in that. And remember again.

Jillian Leslie (00:35:53) – Sorry, the money, the big money is in coaching. And memberships and even workshops.

Jillian Leslie (00:36:01) – Workshops are kind of I think of them like a live workshop is almost like a one off of a membership, almost like a test, right, of getting people to show up. But the thing about a workshop is then you have to continue to sell the next workshop and the next workshop where if you get them in a membership, then, you know, it’s recurring revenue and that’s always key. So a couple things, like recurring revenues, really good coaching because you can up your price and you can make more so that it makes it worth your time. but that’s those are kind of the things to be thinking about ultimately also bundling products so you can create let’s say you’ve got three ebooks. So you’ve loved by the way that what is it, the salty six. Salty. Like you could be doing an ebook about each one of them or put them together and go, here’s a recipe for pizza. Here’s a recipe for for soup, here’s a recipe for bread or whatever. The, you know, luncheon meats.

Jillian Leslie (00:36:58) – And replacing these with like, they’re low sodium versions. I’m like, ooh, that’s interesting. So it’s just cool. And then you can bundle them and sell it as a bundle. Like there’s so many different ways to get creative all at this, all while serving the people who need it.

Speaker 5 (00:37:14) – Right? Right.

Danielle Turner (00:37:15) – And that’s a good I like that that the balance. Yes, I need to earn an income. But it’s really important to me also to be able to kind of lift people up. because it can be, you know, you know, sad and depressing. If you’re thinking about having to change your life in such a way and dealing with, you know, health issues like that. So it’s nice to be able to sit to get an email from someone saying, oh my gosh, you know, I made your pizza dough recipe and I can’t believe it was so good. I was so worried. We fed it to our family who’s not low sodium, and they loved it so well.

Jillian Leslie (00:37:44) – Danielle, I am so happy that you reached out to me to tell me about your success. And I was like, Danielle, come on the show because I wanted you to share. And because I remember that my advice to you was, do it. Move faster. Don’t overthink it. Get out of your own way and be of service to your people. Ultimately, if you have a solution, it’s almost like it behooves you to get it out there. Because my hunch like, what else are we on this planet for then? To help make our lives better and make other people’s lives better? It’s a little bit like I want to share. The reason I wrote those email templates is because I hated doing it, and I thought, I wish somebody had gone before me and said, here’s how to do it. So it’s like, hey, if I can hook you up, I’m so happy.

Danielle Turner (00:38:38) – Right? And I can say with 100% certainty, if you had just said, write seven emails, one every day, or write five emails one every day, I would never have done it.

Danielle Turner (00:38:47) – But because it was already done, it was like, well, she’s giving me this tool. You know, I’d be crazy not to use it. So it makes a difference in getting people from an idea to a product.

Jillian Leslie (00:38:59) – And I love that. And and then you get to build off of it and pivot. And just how we’ve been like brainstorming other ideas.

Danielle Turner (00:39:08) – Ideas pop up when you’re not even thinking about it. And you have to stop and put them in your phone. Yeah.

Jillian Leslie (00:39:13) – It’s funny. Might I think about it this way I want people to be in the shower, come up with a product idea and be able to get it up and selling like while they’re still wet and haven’t fully dried themselves. Meaning I’m saying go put up coaching today and all you need is Calendly and MiloTreeCart and your email service provider. And you’ve got yourself a coaching business like boom! And then put it in and I have the email templates for coaching go like salad or just even put it as a post and see or just send it to the people who’ve bought your e-book.

Danielle Turner (00:39:53) – It’s a good idea. I’m going to report back.

Speaker 5 (00:39:55) – Okay, well, you report back.

Danielle Turner (00:39:56) – I’m going to report back. I’m going to try not to give myself such an unrealistic deadline like I did last time. Look, I’m going to do this in 30 days, but I’m going to think about that and do that because it sounds to hear you say it, it’s like, why hadn’t I thought of that? That’s a really great idea.

Jillian Leslie (00:40:11) – So, Daniel, if people want to reach out to you who want to see what you’re doing, especially because you are a food blogger in a niche that is very specific, you know, your people, like, if I’m on the full salt diet, you’re not my girl, you know? Or if I’m on like some other weird diet, like, you’re not my person. And that’s good, because if I am the low sodium person, like wanting to go in that direction. You are my girl. I know who I’m going to raise my hand for.

Jillian Leslie (00:40:43) – And that is where you have such an advantage that you might be like, oh, I shouldn’t be so niche. No. Notice that has that works for you.

Danielle Turner (00:40:53) – Yeah, it really does. It really does. And it’s something I could talk about it for hours because I’m living it and I know it inside and out. I don’t know everything, but I’m always willing to share everything that I do know with people, you know, who need that information.

Speaker 5 (00:41:09) – So, okay.

Jillian Leslie (00:41:10) – People want to reach out to you one because maybe they want to be low sodium, but also just to see what it’s like to be in a niche or things like that. And are you advertising your book on your blog? Can they go see your sales page and things like that?

Danielle Turner (00:41:25) – Absolutely. So you can find me at Salt sanity.com and on the socials I think on Facebook were Salt sanity 1500 on Instagram, salt sanity or just salt at salt sanity. So yeah, find us there. Email me. I answer every email, people email with random questions or, you know, I need a low sodium peanut butter if I don’t know what I’ll tell you.

Danielle Turner (00:41:49) – But I will also look. So yeah.

Jillian Leslie (00:41:50) – And what’s your email address? What’s your email address?

Danielle Turner (00:41:53) – Oh, it’s a chef Danielle at Salt sanity.

Speaker 5 (00:41:56) – Com well I have to say I.

Jillian Leslie (00:41:58) – I can’t wait for you to give me feedback on all the products that you start selling. And by the way, they won’t all succeed. Like, or they might need tweaking or whatever. But this is it’s like a journey and it’s fun. And especially when people are happy and you make such a difference. Like that’s again, I’m so I’m happy that I get to empower you to go empower other people.

Danielle Turner (00:42:25) – Oh thank you, thank you. Well, you’re doing your job because you certainly got me to get that done. And I wouldn’t have. It would have been months on my own of me trying to slog through it and force myself to talk about myself. So thank.

Speaker 5 (00:42:35) – You, I love.

Jillian Leslie (00:42:36) – That. Well, I just want to say I can’t wait for the update and thank you so much for coming on the show.

Danielle Turner (00:42:42) – Welcome. Thanks for having.

Speaker 5 (00:42:43) – Me.

Jillian Leslie (00:42:44) – I hope you guys like this episode. For me, my biggest takeaway is that, like Danielle admits, she’s an overthinker. I think we all are over thinkers, and what’s really cool about what she was able to do is she was able to get out of her own way by doing things like B-minus work, moving faster than she would have wanted, sending emails to her list, confident email saying, I’ve got something of value that you will benefit from. I love the way that this has transformed her into somebody who recognizes her own value and sees a way to turn on a new income stream. If this sounds interesting to you, definitely get on a 20 minute call with me and we can talk about your business and how MiloTreeCart might make you get to where you want to go. Just go to Milotree.com, scroll down and you’ll see a place to book a call. I will be phasing all of this out when we go to a monthly subscription. So if you’re still if you’re interested, this is your time to jump.

Jillian Leslie (00:43:54) – If you’ve got any questions, reach out to me at Jillian at milotree.com. I love hearing from you. If you think this episode could benefit a friend, please share it. And if you would go to iTunes and give us five stars, I would be so appreciative and I will see you here again next week.

Why You Should Write the Ebook You'd Like to Read | MiloTree