Seasonality is all about tapping into where people are in their lives during different times of the year and serving them content that speaks to them right there.
Check out the podcast I did with Kate Ahl from the Simple Pin Podcast talking about how thinking about seasonality can grow your Pinterest followers.
In the podcast, I talk about how we, at Catch My Party( with over 700k followers), think about seasonality to grow our page.
- Pinning popular pins out of season
- How to create seasonal content even if your content doesn’t lend itself to seasonality
- How to think about your audience and what their challenges are at the moment (Is it back to school season? Christmas? Summer?)
- Using your previous content to inspire new content
Thank you, Kate, for having me on your podcast!