How to Double Your Revenue with Order Bumps and Upsells (Without Getting New Customers)

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Are you selling digital products but struggling to increase your revenue? You’re not alone. Most online creators, coaches, and bloggers focus all their energy on finding new customers, but here’s a secret: the real money is with the people who are already buying from you.

What if I told you that one simple strategy could increase your monthly revenue by 30-50% without running a single new ad or creating more content? That’s exactly what order bumps and upsells can do for your business.

In this newest episode of The Blogger Genius Podcast, I’m breaking down the exact strategies that helped one of my customers, Karen, go from making $500 a month to $1,200 a month—without getting a single new customer. She simply added an order bump and an upsell to her existing sales funnel.

In this post, I’ll show you how to create a simple sales funnel that maximizes every sale, what order bumps and upsells are (and why they’re not complicated), and how to set them up in under an hour using MiloTree.

Show Notes:

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Table of Contents

The Problem: You’re Leaving Money on the Table

Here’s the hard truth: if you’re only selling one product at a time, you’re dramatically limiting your earning potential. Think about it—when someone buys from you, they’re raising their hand and saying, “I trust you. I believe you can help me solve my problem.”

That’s the perfect moment to offer them more value.

But most creators miss this opportunity entirely because they think building a sales funnel is complicated, technical, or requires expensive software. The reality? A sales funnel is as simple as what happens at your local coffee shop when the barista asks, “Want a pastry with that latte?”

They sold you the main thing, then offered an appealing add-on. You weren’t annoyed because it made perfect sense. That’s a sales funnel.

Why Sales Funnels Matter for Digital Product Sellers

When you only sell one product per transaction, you’re working much harder than you need to. Here’s why a simple funnel strategy transforms your business:

Higher Average Order Value: Instead of making $27 per sale, you could be making $50, $75, or even $100+ from the same customer.

Better Customer Experience: When you offer complementary products that solve related problems, you’re actually helping your customers get better results faster.

Predictable Revenue Growth: Even a small increase in average order value compounds over time, turning moderate sales into substantial monthly income.

The best part? You don’t need complicated tech, expensive software, or any coding skills to make this work.

Understanding Order Bumps vs. Upsells

Before we dive into implementation, let’s clarify what these two strategies are and how they work together.

What is an Order Bump?

An order bump happens before someone completes their purchase. When your customer is on your checkout page entering their credit card information, you offer them the option to add a small, complementary product to their order.

Order Bump Characteristics:

Small price point ($5-$15)
Complements the main product
Solves a related problem
Easy, impulse add-on

Think of an order bump like putting a pack of gum on the conveyor belt before you check out at the grocery store. It’s a small addition that makes sense in the moment.

Example: You sell a course on social media strategy for $37. The order bump is a content calendar template for $12. It’s the perfect next step—they just learned what to post, and now they have a tool to organize it.

What is an Upsell?

An upsell happens after someone buys. They’ve already said yes to you and completed their purchase. Now you’re offering them the premium version of what they just bought or a bundle that takes their results to the next level.

Upsell Characteristics:

Higher price point ($50 and above)
Premium or expanded version
Next level of transformation
Delivers enhanced results

Example: You sell a template for $27. The upsell is that template plus a one-on-one coaching call where you customize it specifically for them. Now it’s $97.

The key to both strategies is that each product should feel like a natural next step, not a random offer. That’s what makes people say yes.

Real Results: How Karen Doubled Her Revenue

Let me share a real case study from one of my MiloTree customers. Karen was selling digital planners and making about $500 per month. She had steady traffic, a decent conversion rate, and a loyal audience—but her revenue had plateaued.

Here’s what changed: Karen added two simple products to her funnel.

Her Main Product: A digital planner for $29

Her Order Bump: A sticker pack for her planner at $9

Her Upsell: A bundle of seasonal planner templates plus a video tutorial at $67

The result? Her average order value jumped from $29 to nearly $50, and her monthly revenue went from $500 to $1,200—without getting a single new customer.

She didn’t run more ads. She didn’t create more content. She simply gave her existing customers more ways to solve their problems.

How to Design Your Perfect Funnel in 60 Seconds

The biggest hurdle most creators face isn’t the tech—it’s figuring out what products to create. That’s where AI becomes your secret weapon.

I’ve created a simple AI prompt that will design your complete funnel strategy in about 60 seconds. Here’s the prompt:

Copy and paste this into ChatGPT:

“I help people with [add your niche]. My main product is [add a description of your main product and the price].

Design a simple funnel for me with:

A small order bump ($5-$15) that complements this product
An upsell ($50 or more) that’s a premium or expanded version

For each product, tell me:

What it should include
Why it solves a specific problem
Who would buy it and why
The price I should offer it at

Make it simple to create and easy to understand.”

Example: Let’s say you flip furniture and sell it on Facebook Marketplace. You might teach others how to do the same. Your main product could be a course on “Furniture Flipping for Profit” at $47.

ChatGPT might suggest:

Order Bump: A pricing calculator spreadsheet ($9) that helps them determine profitable buy and sell prices
Upsell: A comprehensive bundle ($97) with before/after photo editing templates, a vendor contact list, and a private Facebook group for ongoing support

Now you have your complete funnel strategy with specific, actionable product ideas.

Creating Your Order Bump and Upsell Products

Once you know what to create, use ChatGPT to speed up the actual product creation. Spend a focused couple of hours building out these two additional products:

For Order Bumps, Create:

Checklists
Templates
Resource lists
Swipe files
Quick reference guides

For Upsells, Create:

Expanded courses
Template bundles
One-on-one coaching calls
Implementation guides
Premium community access

The key is to make these products genuinely valuable while keeping them relatively simple to create. Your order bump should take a few hours at most. Your upsell can be more comprehensive but should still be achievable in a weekend.

How to Set Up Your Funnel with MiloTree (In Under an Hour)

Here’s where most creators get intimidated. They understand the strategy, they’ve created their products, but they have no idea how to actually set up the tech. The good news? With MiloTree, it’s ridiculously simple.

Step 1: Upload Your Three Products

Log into your MiloTree dashboard and upload:

Your main product
Your order bump
Your upsell

Step 2: Connect Your Order Bump

Click into your main product dashboard. You’ll see a button that says “Create Order Bump.” Click it, select your order bump from the dropdown menu, and press “Save Changes.”

Step 3: Connect Your Upsell

Click the button that says “Create Upsell,” choose your upsell product from the dropdown menu (you can even add a discount if you want), and click “Save Changes.”

That’s it. You’ve just set up your entire funnel.

What Your Customers See

Here’s what the customer experience looks like:

Sales Page: Someone visits your sales page and clicks “Buy Now”
Checkout Page: They land on your checkout page to enter their credit card information. Right there, they see your order bump: “Do you also want to add this?” They can click to add it to their order.
Thank You Page: After they complete their purchase, they land on your thank you page where they see your upsell offer. Because Stripe is still holding their payment information, all they have to do is click “Buy Now” and it’s automatically added.

No complicated integrations. No tech headaches. It just works.

Why MiloTree Makes This Easy

At MiloTree, we believe in empowering creators to monetize their expertise without the tech overwhelm. Here’s why MiloTree is perfect for implementing order bumps and upsells:

1. No Tech Skills Required

You don’t need to understand code, webhooks, or complicated integrations. Upload your products, connect them with a few clicks, and you’re done.

2. Automatic Delivery

If you’re selling digital downloads like eBooks, templates, or guides, MiloTree automatically delivers them to your customers. You don’t have to manually send files or manage delivery.

3. Start for Free

Begin with our Free Plan to test the waters. Create AI-generated opt-in pages, upload freebies, and start building your email list at no cost.

4. Affordable Growth

Order bumps and upsells are available on our Grow Plan at just $25 per month. Think about it: if you add just three order bump sales at $15 each, you’ve not only paid for MiloTree—you’re starting to make money.

5. Proven Results

Most of our customers see their average order values increase by 30-50% when they implement a proper funnel. That’s not just paying for the plan—that’s multiplying your revenue.

The Math That Makes This a No-Brainer

Let’s break down the numbers to show you why this strategy is so powerful.

Scenario Without Order Bumps and Upsells:

20 sales per month
$37 product price
Monthly revenue: $740

Scenario With Order Bumps and Upsells:

Same 20 customers
40% take the order bump ($12) = 8 additional sales = $96
25% take the upsell ($67) = 5 additional sales = $335
Monthly revenue: $1,171

That’s a 58% increase in revenue from the exact same number of customers. And you’re paying just $25/month for MiloTree. The ROI is massive.

Your Action Plan: Get Your Funnel Live Today

Ready to implement this strategy? Here’s exactly what to do:

Step 1: Design Your Funnel (15 minutes)

Use the AI prompt I shared earlier to get ChatGPT to design your order bump and upsell. Be specific about your niche, your main product, and your audience.

Step 2: Create Your Products (2-4 hours)

Block out time to create your order bump and upsell. Use ChatGPT to help you outline content, create templates, or draft copy. Move faster than you think—done is better than perfect.

Step 3: Sign Up for MiloTree (5 minutes)

Start with our Free Plan to set up your foundation, or jump straight to the Grow Plan to enable order bumps and upsells. You get a 14-day free trial, so there’s zero risk.

Step 4: Upload and Connect (30 minutes)

Upload your three products to MiloTree and connect them using the simple process I outlined above. You can have your entire funnel live and taking orders in under an hour.

Step 5: Promote Your Main Product

Now that your funnel is set up, promote your main product as usual. The order bump and upsell will automatically work in the background, increasing your revenue with every sale.

Common Mistakes to Avoid

As you implement this strategy, watch out for these common pitfalls:

Mistake #1: Making Your Order Bump Too Expensive Order bumps should be impulse purchases. Keep them under $15 so people don’t have to think too hard about adding them.

Mistake #2: Offering Unrelated Products Your order bump and upsell should directly complement your main product. If they feel random or disconnected, people won’t buy.

Mistake #3: Overcomplicating Your Upsell Your upsell should be clearly better than the main product, but it shouldn’t require a 10-page explanation. Make the value obvious in 2-3 sentences.

Mistake #4: Waiting for Perfect Your first funnel doesn’t need to be perfect. Launch it, see what converts, and optimize from there. You’ll learn more from real data than from endless planning.

Beyond the Basics: Advanced Funnel Strategies

Once you’ve mastered basic order bumps and upsells, here are some advanced strategies to test:

Tiered Upsells: After someone declines your first upsell, offer a mid-tier option. This “downsell” can capture people who wanted something extra but weren’t ready for your premium offer.

Urgency Elements: Add limited-time bonuses to your upsells to create urgency. For example, “Buy within the next 15 minutes and get XYZ bonus.”

Video Upsells: Instead of just text, create a short video explaining your upsell. Video converts significantly higher than text alone.

A/B Testing: Test different order bump and upsell offers to see what resonates most with your audience. Small changes can lead to significant revenue increases.

Start Growing Your Revenue Today

The difference between making $500 per month and $1,200 per month isn’t about working harder or getting more customers. It’s about maximizing the value of every sale you’re already making.

Order bumps and upsells aren’t sleazy or manipulative—they’re about genuinely serving your customers by offering them more solutions to their problems. When done right, your customers thank you for making these offers available.

The best time to start was yesterday. The second best time is right now.

Your Next Steps:

Download the AI Funnel Design Prompt and use ChatGPT to map out your funnel
Sign up for MiloTree’s Grow Plan to start building your foundation—no credit card required
Create your order bump and upsell products using the strategies I’ve shared

With MiloTree and ChatGPT, setting up a profitable sales funnel is easier than you ever imagined. Your future self (and your bank account) will thank you.

Ready to multiply your revenue? Sign up for MiloTree and start creating your profitable funnel today.